Aubrey Gross's Location
Fort Worth, Texas, United States, United States
Aubrey Gross's Contact Details
Aubrey Gross work email
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About Aubrey Gross
STORYTELLERI’m a natural-born storyteller with a serious love for words, and I have a knack for not only making emotional connections, but also connecting the dots and finding the story. Somehow my love of popular fiction landed me in marketing, where over the past 18+ years I’ve done a little bit of everything. Content marketing and communications, however, are my jam. Which makes sense, with the whole storytelling thing and all. Whether it's marketing or fiction, I love using words to inspire, educate, and entertain.🧐Favorite question: “Why?”🤓2nd favorite question: “How?”DOT CONNECTOREvery marketer likes to say they think “outside of the box;” I’m going to be honest: I’m not even sure where the box is. My natural curiosity, willingness to learn, and previous experiences enable me to connect dots and see possibilities—and potential roadblocks—in ways that most others can’t. When you combine my storytelling and dot connecting abilities, I have a “super power” that allows me to:🔎Find the story🗣️Capture unique voices💡Identify opportunities✨Anticipate outcomesPASSIONATE ADVOCATEWhether it’s through advocating for Cisco Partners and helping them tell their stories or advocating for Cisco’s disabled and neurodivergent community as the Global Co-Lead for the Connected Disability Action Network employee resource group, I’m a passionate advocate for the things I care about. And I use my skills in content management, thought leadership, and data storytelling to champion Cisco Partners and employees. I drive inclusivity initiatives, shape policies, and serve as an ambassador both within Cisco and in external forums to foster a culture of diversity and accessibility.💜Fundamental belief: There is no true DEI without including disability and accessibility.LIFELONG LEARNERI’m super curious and love learning new things, which means I have an interesting mix of skills, such as:Storytelling | Writing | Executive Thought Leadership | Web Accessibility | Video Editing & Production | Graphic Design | Editing | Adobe Creative Cloud | HTML | WordPress | iMovie | Trello | Canva | AirTable | Notion | Marketing Automation | Event Planning | Vendor Management | Content Strategy | Budget Management | People Leadership | Content Marketing | Branding | Advocacy | Communications | Interviewing | Social Media | Community Management | Messaging | Adaptability | Data Storytelling | SEO🤩I’m also really good at finding the perfect meme or gif
Aubrey Gross Work Experience Details
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OwnerAubrey Gross MarketingFort Worth, Tx, Us -
Aubrey GrossAubrey Gross Jan 2008 - PresentIndependent author of romantic comedy and women's fiction with a humorous tone. Also wrote under a pen name for Loose Id, and was the runner-up in the 2008 March Madness contest. Author of the Devils Ranch Series, including Between the Seams, the first book in the series and an Amazon Kindle best seller in sports romance and romantic comedy. Other Devils Ranch titles include: Baseball and Other Lessons, Hair Trigger Heart, and Dallas' Most Eligible; and the standalone Big Girls Need Love Too (which was also my SHU WPF thesis novel).Notable achievement: Big Girls Need Love Too received a Gold Star Book Designer award for the month of September, 2015. Cover designed by me.How being an indie writer ties in to my marketing career:As an indie writer, I'm responsible for the entire process, from writing the book to publishing to marketing. I write. I reach out to beta readers. I revise. I edit. I design the cover and format the interior for multiple platforms utilizing multiple programs (Scrivener, Word, InDesign, Acrobat Pro, Photoshop, Illustrator). I manage a marketing budget, and utilize Facebook ads and paid advertising as necessary. I design my own ads and write my own ad copy, and perform A/B testing on Facebook ads, tweaking ad copy, images, and targeting as necessary in order to increase the relevancy score and decrease the cost per click. I utilize email marketing (my email list, while small, has an incredibly high open rate and click through rate, which I attribute to my 9+ years of experience in email marketing), social media, blogging, my website, and SEO best practices in order to reach my audience and potential readers (meaning: customers). I analyze sales and marketing data. I research and analyze the market. In other words: I'm an entrepreneur.In October of 2019 I created Aubrey Gross Marketing primarily as a portfolio website, and in the summer of 2024 I decided to slightly redesign and pivot towards also offering fractional & freelance services.
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Cdan Global Co-LeadCisco Jun 2023 - Apr 2024San Jose, Ca, UsAs the Global Co-Lead for the Connected Disability Action Network (CDAN) Inclusive Community, I champion the interests and represent Cisco’s disabled and neurodivergent community. My role involves driving inclusivity initiatives, shaping policies, and serving as an ambassador both within Cisco and in external forums to foster a culture of diversity and accessibility.* Recognizing a gap, a few of us launched a neurodivergent-friendly Webex space in late 2022 and I was soon tasked with leading its expansion and a potential CDAN chapter, resulting in swift community growth. * Within a year, under my co-leadership, we grew the Webex space from a foundational 65 members in February 2023 to a vibrant community of 365 members by February 2024, reflecting robust engagement and ongoing expansion.* Steered by targeted engagement and advocacy, my Co-Lead and I drove an 11% rise in CDAN membership from FY2023 Q3 to FY2024 Q1, and a further 3% growth into FY2024 Q2. This sustained growth trajectory highlights the community's ongoing commitment to diversity and inclusion, and our proactive approach to cultivating an environment where every member feels valued and supported.* As a subject matter expert, I successfully advocated for the inclusion of the Cisco Disability Awareness Network (CDAN) in Cisco's 2023 Purpose Report and ESG Reporting Hub. My efforts led to multiple features that enhanced CDAN's visibility, highlighted Cisco's commitment to diversity, and resonated with stakeholders across the board.* Manage quarterly budget and budget requests from regional and chapter leads.* Collaborate with external partners such as Microsoft, Lexxic, and PurpleSpace on CDAN events, as well as internally with other Inclusive Communities.* Actively partnered with Office of Diversity, Equity, and Inclusion and Office of Accessibility, representing and advocating for the CDAN community. -
Communications & Storytelling Lead, Global Partner MarketingCisco Apr 2022 - Apr 2024San Jose, Ca, UsSince my transition to a full-time employee as the Communications & Storytelling Lead for Global Partner Marketing in April of 2022, I have taken on a significant role in steering and contributing to several key initiatives, such as:• Strategically developed and executed comprehensive Global Partner Marketing Communications Strategies for fiscal years 2023 and 2024, ensuring uniform messaging and the promotion of thought leadership. This effort included curating high-quality content across various communication platforms to elevate brand presence and foster cohesive partner engagement.• Led the stewardship and strategic evolution of the Global Partner Marketing (GPM) Editorial Content Calendar, overseeing its maintenance and spearheading the seamless transition from SmartSheet to AirTable to enhance collaboration and efficiency.• Successfully implemented AirTable within a rapid 60-day timeframe, which included the integration of advanced reporting dashboards and a streamlined blog request form to optimize project management and content tracking.• Collaborated proactively with communications teams across Cisco, orchestrating efforts to guarantee alignment in messaging and adherence to legal compliance, thereby upholding the company's brand integrity and mitigating risk.• As an active member of the Sustainability Messaging Guidance Council, I contribute to shaping and steering our organization's sustainability narrative, ensuring that our communications reflect our commitment to environmental responsibility and align with global best practices.• Craft and execute strategic communications and thought leadership initiatives for senior GPRS and GPM executives. Responsibilities include creating compelling content for blogs, developing persuasive talk tracks, curating tailored social media kits, and designing impactful slide decks to bolster executive presence and drive key messaging.
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Cisco Global Partner Marketing | Program Manager/Creative StorytellerTrilyon, Inc. Apr 2020 - Apr 2022Cupertino, California, Us• Collaborated effectively with a diverse range of teams and external partners, including Global Partner Marketing, Global Partner Routes & Sales, Global Advocacy, and Corporate Storytelling, as well as esteemed vendors like Golin, Lightspeed, RYO, and Upshot, to drive cross-functional initiatives and achieve business objectives.• Orchestrated cross-functional collaboration to build a robust Partner Stories pipeline, designed to craft compelling top-of-the-funnel and middle-of-the-funnel content. This initiative not only amplifies awareness but also reinforces Cisco's position—and that of our partners—as thought leaders in the industry. • Charged with crafting Partner Success narratives, I diligently conducted interviews and authored engaging stories that demonstrate how our partners leverage Cisco technology. These stories highlight the transformative impact on our mutual customers' business goals and underscore our shared commitment to fostering a more inclusive future for all.o In 2020, I initiated the 'Technology for Good' Guest Partner Blog series, spotlighting partners who collaborate with communities under Cisco's Next Horizon initiative, and recognizing their contributions to societal advancement through technology.• Served as the project manager and content strategist for the 'Leaders as Teachers: Agile Marketing' series, orchestrating thought leadership interviews that showcased expert insights on marketing agility.• Crafted a comprehensive suite of internal and external communications materials for the Cisco Partner Launch Experience, ensuring clear messaging and engagement across all channels and stakeholders.🥳 In April of 2022 I was converted from a contractor to a full-time employee. -
Corporate Content Writer/Content ManagerKony, Inc. Jan 2016 - Oct 2019Austin, Tx, UsCorporate Content Writer/Content Manager for Kony, a leading cloud-based low-code application development platform. As a member of the brand team, I was primarily responsible for Kony's voice, which meant a lot of writing and editing, and a lot of work cross-functionally. • My strategic responsibilities encompassed a diverse content portfolio, including the composition and curation of blogs (also ghostwriting for executives), managing editorial content, driving thought leadership initiatives, creating rich media content, implementing email marketing campaigns, optimizing web content for SEO, crafting and editing copy, and producing informative newsletters.• Enhanced the blog content output significantly by 50% year-over-year, which led to a substantial rise in blog viewership by 25% YoY. Additionally, we successfully amplified blog syndication, broadening our reach and engagement with target audiences.• Collaborated closely with the Human Resources team to streamline both internal and external communication strategies, optimizing job advertisements for maximum impact. Played a key role in enhancing the company's online presence and appeal to potential candidates by refining career-related content across our website and social media platforms, with a particular focus on LinkedIn and Glassdoor profiles, to attract top-tier talent.• Recognized as the subject matter expert in grammar and punctuation, providing authoritative guidance and oversight to ensure the utmost accuracy and clarity in all company communications.💡Kony was acquired by Temenos in August 2019. -
Freelance Blogger | Heroes & HeartbreakersMacmillan Jan 2015 - Jan 2018New York, Ny, UsFreelance blogger for Heroes & Heartbreakers, an online community for romance novel lovers run by Macmillan. -
Marketing Programs Specialist | Dell Software GroupPyramid Consulting Oct 2013 - Nov 2015Worldwide, UsMarketing Programs Support for the NAM Dell Software Campaign team, working with Campaign Managers across entire Dell Software Group product offerings. Own webcast process, from start to finish, including working with campaign managers, marcom and product marketing managers to execute webcast marketing content in a timely manner. Manage multiple Webex accounts (10+) and BrightTalk account, including set up, reporting, and in-event management. Utilize proprietary DSG systems for reporting. Work closely with email team to ensure deliverability, correct timing, and that emails are set up correctly in Eloqua for A/B testing. Developed requirements for webcast-specific SharePoint website/calendar and assisted with development process and testing, continue to suggest refinements. Worked with marketing operations and development team on integrating DSG WebEx with DSG content management system. Create new post-webcast reporting metrics to help campaign managers better understand webcast registrations, email invitation performance, etc. in order to help increase registrations and attendance. Collaborate with campaign managers on ways to drive attendance and registrations. Responsible for 25+ webcasts per month. Train others on webcast process.Work with DSG Field Marketing team. Conduct venue research, contact venues, assist with contracts, reporting. -
Marketing Programs ManagerZenoss, Inc. Oct 2012 - Jul 2013Austin, Tx, UsEvent planning and logistics for webinars, corporate tradeshows and community (open source) trade shows and speaking gigs.Day to day execution of marketing programs, including drip and lead gen programs, landing pages, lead management, campaigns, etc. utilizing various marketing tools such as Pardot, Sugar and Clickability. Marketing lead for integrating Sugar into Salesforce. Successfully created and completed re-marketing campaign targeting inactive contacts, outperforming set goals by more than 25%.Effectively manage marketing events budget, tracking all expenses and negotiate as appropriate. -
Marketing ManagerApogee Results Jul 2011 - Oct 2012Austin, Tx, UsDemand and lead generation for an online marketing agency• Successfully create and execute demand and lead generation initiatives• Work with sales to determine lead gen goals and objectives• Promotional/branding activities: email marketing, social media, website, blog, case studies• Lead gen activities: Webinars, white papers, trade shows and conferences -
OwnerBlind Eye Design Jan 2010 - Dec 2011Owner of Blind Eye Design, a freelance marketing "firm" with a focus on creating visually appealing websites that are also accessible to the blind and visually impaired. Also provide other marketing services, including print pieces, logo design, etc.Recent project: emilycarrington.com
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Marketing DirectorTouchsystems Sep 2010 - Jul 2011Marketing Director for touch screen manufacturer. Market research, drive new product introductions, manage product life cycle including promotions. Promotional cycle included online marketing, collateral, branding, presentations, public relations and advertising. Prepare materials for conferences, including interactive materials for touch screen displays. Co-chair website redesign from conception to completion. Write and edit content, including newsletters, user manuals and quick start guides. Product photography and editing.
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RealtorCentury 21 Hsk & Associates Apr 2010 - 2011Realtor with Century21 HSK & Associates, working as a buyer's and seller's agent. Market myself as a realtor, market listings via traditional methods such as MLS and printed flyers and digital methods such as website, social media and Craig's List. -
Office ManagerAdoption Advocates, Inc. Jul 2010 - Sep 2010Office Manager for adoption agency, testify in court, maintain adoption files, organize quarterly training seminar.
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WebmasterAustin Roofing Contractors Dec 2009 - Jan 2010Redesigned and recoded company website, utilizing XHTML, CSS and PHP to bring site up to accessibility standards and to increase usability. Created a blog through Wordpress, which was integrated with the website. Created a Twitter account and incorporated Google Analytics into website code. Rewrote all website content, incorporated photos from suppliers and vendors to visually represent the company's products and services.
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Research Associate, Executive AssistantCenter For Occupational Research And Development Aug 2006 - Oct 2009Coventry, West Midlands, GbMARKETING:o Save client (NCATC) 10-20% on printing and mailing costs through competitive bidding and follow-through.o Develop and executive event marketing campaigns for NCATC, generating interest and increasing conference attendance.o Produce professional quality artwork (including vinyl banners, foam board posters, brochures and newsletters) geared towards specifications from outside vendors/printers, both digital and off-set.o Design large documents for community-wide initiatives and distribution (Greater Waco Community Education Summit, the Mayor’s pet initiative), taking direction from the Summit Board of Directors.o Utilize visually appealing graphics and fonts from multiple sources, including iStock and original creations.o Update website content and links using DreamWeaver and/or Content Management Systems.o Track and analyze website statistics.o Research and recommend new or amended strategies to better reach target audience.o Utilize various membership databases in order to better target marketing efforts.o Create visually appealing and content-rich email marketing messages.CONFERENCE AND EVENT PLANNING Plan monthly employee birthday parties. Work on committee for CORD Holiday Party. Plan small conferences for NCATC from start to finish: Marketingo Postcards, flyers, brochures, web, email Registrationo Processing, receiving, payments, invoicing Hotelo Distribute reservation information to possible attendeeso Maintain relationship with hotel’s Event Coordinatoro Choose and order menus for all meals, working within allocated budgeto Track reservationso Meet with hotel staff on-site before event Conferenceo Receive presentation proposalso Maintain relationship with host college’s staffo Organize, design and print conference program, schedule presentationso Order premiums and materials (pens, jotters, folders, etc.)o Coordinate dinner and reception activities On-Site Registration -
Distributions ConsultantJuly Business Services Jan 2005 - Aug 2006Began as Admin Assistant to Office Manager, CEO, CFO and COO. Answered multi-line phone system, greeted visitors, scheduled travel, performed customer service duties as necessary. Promoted to Distributions Consultant. Processed 401(k) distribution requests from clients' employees, calculated vesting, interpreted plan documents, familiar with ERISA.
Aubrey Gross Skills
Social Media Marketing
Email Marketing
Blogging
Social Media
Newsletters
Seo
Lead Generation
Marketing
Wordpress
Digital Marketing
Web Design
Creative Writing
Editing
Integrated Marketing
Crm
Microsoft Office
Website Development
Writing
Content Marketing
Web Content
Strategy
Adobe Creative Suite
Dreamweaver
Event Planning
Public Relations
Grant Writing
Seo Copywriting
Direct Mail
Publishing
Php
Google Adwords
Print Marketing
Sugarcrm
Web Content Management
Customer Relationship Management
Event Marketing
Copy Editing
Video Editing
Scrivener
Accessibility
Event Management
Adobe Indesign
Adobe Illustrator
Marketo
Keyword Research
Website Management
Grant Research
Quarkxpress
Jaws
Constant Contact
Pardot
Landing Pages
Drip Marketing
Inbound Marketing
Outbound Marketing
Webex
Readytalk
Email Marketing Software
Marketing Automation
Aubrey Gross Education Details
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Seton Hill UniversityWriting Popular Fiction -
University Of North TexasCommunication Studies
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Hollins UniversityCommunication Studies
Frequently Asked Questions about Aubrey Gross
What company does Aubrey Gross work for?
Aubrey Gross works for Aubrey Gross Marketing
What is Aubrey Gross's role at the current company?
Aubrey Gross's current role is Owner.
What is Aubrey Gross's email address?
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What is Aubrey Gross's direct phone number?
Aubrey Gross's direct phone number is +151294*****
What schools did Aubrey Gross attend?
Aubrey Gross attended Seton Hill University, University Of North Texas, Hollins University.
What are some of Aubrey Gross's interests?
Aubrey Gross has interest in Football, Writing, Blogging, Cooking, Political Science, Children, Social Media, Economic Empowerment, Politics, Education.
What skills is Aubrey Gross known for?
Aubrey Gross has skills like Social Media Marketing, Email Marketing, Blogging, Social Media, Newsletters, Seo, Lead Generation, Marketing, Wordpress, Digital Marketing, Web Design, Creative Writing.
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