Aubrey Macklin, Ccxp, Bfa Email & Phone Number

United States

Empower is proud to serve as a one-stop-shop partner for healthcare businesses, relieving them of many administrative and regulatory burdens to do what they do best: care for patients. As a Director of Marketing and partner consultant, I am responsible for supporting multi-channel communication and brand development initiatives that directly help our partners reach their goals, as well as overseeing Empower's internal outreach efforts. Leveraging my qualifications in marketing and customer/user… Show more Empower is proud to serve as a one-stop-shop partner for healthcare businesses, relieving them of many administrative and regulatory burdens to do what they do best: care for patients. As a Director of Marketing and partner consultant, I am responsible for supporting multi-channel communication and brand development initiatives that directly help our partners reach their goals, as well as overseeing Empower's internal outreach efforts. Leveraging my qualifications in marketing and customer/user experience (CX/UX) - combined with my coaching/strategic planning capabilities, has contributed to exciting results for partner clients, including:- > 200% increase in online advertising traffic results in 8 months- > 100% increase in incoming call volume year-over-year- > 60% increase in website traffic in 3 months- In-depth review and evaluation of several key data points & processes, removing friction to improve results (see examples above)- Successful development and launch of 4 new brands, across multiple industries, in < 12 months - 300% departmental growth to meet organizational demand Show less

One of 12 CX professionals worldwide to be named a 2022 Emerging Leader by CXPA. Emerging Leaders are awarded based on several qualifications, including:- Brought CX thinking to their brand/organization and new thinking to our profession- Demonstrated impact on their organization by leading CX initiatives or workstreams- Proven innovation that solves a problem for their business and/or benefits the CX discipline overall

Addison, Tx

RAA is one of the nation’s largest independent registered investment advisors, specializing in the unique challenges and goals of airline employees and their families.As the Marketing Coordinator for RAA, my role is centered on executing the firm's inbound marketing strategy and multi-channel outbound communication to clients and prospective clients. I am responsible for the firm's marketing automation with an emphasis in inbound marketing, campaigns and content creation, social… Show more RAA is one of the nation’s largest independent registered investment advisors, specializing in the unique challenges and goals of airline employees and their families.As the Marketing Coordinator for RAA, my role is centered on executing the firm's inbound marketing strategy and multi-channel outbound communication to clients and prospective clients. I am responsible for the firm's marketing automation with an emphasis in inbound marketing, campaigns and content creation, social media marketing, data analysis and reporting.Notable results I have contributed to in this role include exceeding yearly lead generation goals, exceeding goals for leads passed to sales, consistently completing monthly personal and departmental goals, and increasing our following on LinkedIn. Show less

In this role, I was responsible for creating effective marketing strategy and communications for Nextep as well as supporting our growing sales team. My duties included:- Content development and proofing- Graphic design using the Adobe Creative Suite, with an emphasis in Photoshop and InDesign- Automated email marketing using Act-On- Salesforce.com CRM database administration- Marketing strategy development- Project management- Ensuring brand consistency- Website… Show more In this role, I was responsible for creating effective marketing strategy and communications for Nextep as well as supporting our growing sales team. My duties included:- Content development and proofing- Graphic design using the Adobe Creative Suite, with an emphasis in Photoshop and InDesign- Automated email marketing using Act-On- Salesforce.com CRM database administration- Marketing strategy development- Project management- Ensuring brand consistency- Website content management via WordPress- HTML- Conceptualizing and creating effective sales collateral- Supporting and training the sales team in various topics- Social media Show less