Aubrey Macklin, Ccxp, Bfa Email and Phone Number
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Aubrey Macklin, Ccxp, Bfa personal email
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Experienced CX, UX, marketing, and communications leader continuing my journey to make a difference through curiosity and growth. I believe in solving problems for organizations, teams, and people with a focus on their needs and perspectives, and never losing the childhood tenacity of always asking, "why?" What do I bring to the table?Relentlessly seeking continuous improvement:Internationally-recognized Customer Experience professional by the CXPA as a 2022 Emerging Leader award winner and two-time US Regional Leadership Council member, helping to support excellence in digital and physical experiences. Certified Behavioral Financial Advisor. Proven track record of designing and managing qualitative and quantitative research programs to address user and business challenges, focusing on empathy and increased satisfaction. Deep understanding of UX and CX practices with adherence to Design Thinking. Ability to bring solutions through communication across a variety of audience needs.Technical ability:Experience evaluating, designing, and overseeing digital solutions across a wide variety of platforms with business and user needs at the forefront. Marketing automation, including Hubspot, Act-On, and more. CRM administration including Salesforce and Microsoft Dynamics. Survey platforms. Data analysis and reporting tools. Online scheduling. Website design and maintenance. UX design. HTML. Integrations. Data hygiene and architecture. AI tools. Social media. Graphic design, including Adobe Creative Cloud. Google Ads and Analytics. Call tracking. SMS and email design. Wireframing. Project management tools including Monday.com and Asana. Chat software. As a "digital native" with experience in CX, UX, and marketing communications, this blend of skills allows me to be extremely effective in my role.Leadership and collaboration:Leadership is not a title, it's who you are. As a close mentor often said, "If you want to go fast, go alone; if you want to go far, go together." I am a collaborator. A leader with experience leading teams and cross-functional initiatives. A mentor. A coach. Workshop facilitator. Advocate. Confidant. I believe in working together and building relationships on trust with Radical Candor at all levels of an organization and team.
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Director1Power Peo Feb 2024 - Present
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Director & Partner ConsultantEmpower Services Jan 2023 - PresentUnited StatesEmpower is proud to serve as a one-stop-shop partner for healthcare businesses, relieving them of many administrative and regulatory burdens to do what they do best: care for patients. As a Director of Marketing and partner consultant, I am responsible for supporting multi-channel communication and brand development initiatives that directly help our partners reach their goals, as well as overseeing Empower's internal outreach efforts. Leveraging my qualifications in marketing and customer/user… Show more Empower is proud to serve as a one-stop-shop partner for healthcare businesses, relieving them of many administrative and regulatory burdens to do what they do best: care for patients. As a Director of Marketing and partner consultant, I am responsible for supporting multi-channel communication and brand development initiatives that directly help our partners reach their goals, as well as overseeing Empower's internal outreach efforts. Leveraging my qualifications in marketing and customer/user experience (CX/UX) - combined with my coaching/strategic planning capabilities, has contributed to exciting results for partner clients, including:- > 200% increase in online advertising traffic results in 8 months- > 100% increase in incoming call volume year-over-year- > 60% increase in website traffic in 3 months- In-depth review and evaluation of several key data points & processes, removing friction to improve results (see examples above)- Successful development and launch of 4 new brands, across multiple industries, in < 12 months - 300% departmental growth to meet organizational demand Show less -
2022 Emerging Leader Award WinnerCustomer Experience Professionals Association (Cxpa) Oct 2022 - PresentOne of 12 CX professionals worldwide to be named a 2022 Emerging Leader by CXPA. Emerging Leaders are awarded based on several qualifications, including:- Brought CX thinking to their brand/organization and new thinking to our profession- Demonstrated impact on their organization by leading CX initiatives or workstreams- Proven innovation that solves a problem for their business and/or benefits the CX discipline overall -
Regional Leadership Council - U.S. RegionCustomer Experience Professionals Association (Cxpa) Feb 2022 - Present
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Marketing DirectorDiscover Multifamily Jan 2023 - Jul 2023 -
Director Of ExperienceAllworth Financial Jan 2019 - Jan 2023 -
Marketing ManagerRaa - Financial Advisors Oct 2017 - Dec 2018 -
Marketing CoordinatorRaa - Financial Advisors May 2015 - Sep 2017Addison, TxRAA is one of the nation’s largest independent registered investment advisors, specializing in the unique challenges and goals of airline employees and their families.As the Marketing Coordinator for RAA, my role is centered on executing the firm's inbound marketing strategy and multi-channel outbound communication to clients and prospective clients. I am responsible for the firm's marketing automation with an emphasis in inbound marketing, campaigns and content creation, social… Show more RAA is one of the nation’s largest independent registered investment advisors, specializing in the unique challenges and goals of airline employees and their families.As the Marketing Coordinator for RAA, my role is centered on executing the firm's inbound marketing strategy and multi-channel outbound communication to clients and prospective clients. I am responsible for the firm's marketing automation with an emphasis in inbound marketing, campaigns and content creation, social media marketing, data analysis and reporting.Notable results I have contributed to in this role include exceeding yearly lead generation goals, exceeding goals for leads passed to sales, consistently completing monthly personal and departmental goals, and increasing our following on LinkedIn. Show less
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Sales And Marketing AssistantNextep Apr 2013 - Apr 2015In this role, I was responsible for creating effective marketing strategy and communications for Nextep as well as supporting our growing sales team. My duties included:- Content development and proofing- Graphic design using the Adobe Creative Suite, with an emphasis in Photoshop and InDesign- Automated email marketing using Act-On- Salesforce.com CRM database administration- Marketing strategy development- Project management- Ensuring brand consistency- Website… Show more In this role, I was responsible for creating effective marketing strategy and communications for Nextep as well as supporting our growing sales team. My duties included:- Content development and proofing- Graphic design using the Adobe Creative Suite, with an emphasis in Photoshop and InDesign- Automated email marketing using Act-On- Salesforce.com CRM database administration- Marketing strategy development- Project management- Ensuring brand consistency- Website content management via WordPress- HTML- Conceptualizing and creating effective sales collateral- Supporting and training the sales team in various topics- Social media Show less
Aubrey Macklin, Ccxp, Bfa Skills
Aubrey Macklin, Ccxp, Bfa Education Details
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Frequently Asked Questions about Aubrey Macklin, Ccxp, Bfa
What company does Aubrey Macklin, Ccxp, Bfa work for?
Aubrey Macklin, Ccxp, Bfa works for 1power Peo
What is Aubrey Macklin, Ccxp, Bfa's role at the current company?
Aubrey Macklin, Ccxp, Bfa's current role is Director | Creator | Strategist | People Leader | CXPA Emerging Leader 2022.
What is Aubrey Macklin, Ccxp, Bfa's email address?
Aubrey Macklin, Ccxp, Bfa's email address is am****@****raa.com
What is Aubrey Macklin, Ccxp, Bfa's direct phone number?
Aubrey Macklin, Ccxp, Bfa's direct phone number is +197223*****
What schools did Aubrey Macklin, Ccxp, Bfa attend?
Aubrey Macklin, Ccxp, Bfa attended University Of Oklahoma.
What are some of Aubrey Macklin, Ccxp, Bfa's interests?
Aubrey Macklin, Ccxp, Bfa has interest in Leadership, Cooking, Traveling, Social Interaction, Reading, Creative Writing.
What skills is Aubrey Macklin, Ccxp, Bfa known for?
Aubrey Macklin, Ccxp, Bfa has skills like Marketing Communications, Marketing, Social Media, Hubspot, Editing, Press Releases, Email Marketing, Social Networking, Customer Service, Indesign, Leadership, Copywriting.
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