Vice President Of Communications
- Oversaw four direct reports, 28 committee chairs, and 270 committee members who are responsible for marketing, public relations, planning special events, and maintaining a positive relationship with Riley Hospital for Children- Restructured annual golf outing by redefining the target audience, implementing a segmented marketing strategy, and improving attendee experience, which led to an 84% increase in profit versus the previous year- Recommended and initiated transition to new brand guidelines from the pre-existing marketing strategy to streamline higher consistency and increase engagement across social media platforms and external communication- Communicated with donors to drive participation in events that boost engagement, provide education, and inspire donations- Oversaw content and strategy for official website and social media platforms