Parade is the fastest-growing women's underwear challenger brand, revolutionizing the category with a community of over 100,000 ambassadors

Curology's mission is to make effective skincare accessible. Each Curology formulation is prescribed by a licensed medical provider and customized for your skin's unique needs.

Saatva is committed to delivering the most comfortable, durable, and affordable luxury mattress without the drama or expense associated with mattress retailers. Over the last several years, we have grown from a mid-sized regional luxury mattress company to one of the largest online-only mattress companies in America, shipping coast to coast. Today, Saatva comprises 19 factories throughout America fabricating our patented products, as well as 135 fulfillment centers that deliver our mattresses. Working with our team of professional online representatives, we are able to bring our environmentally friendly brand to consumers across all 50 states.

The simple way to shop for college. Everything delivered in a box to your door!Responsible for strategic leadership of Roomify's customer acquisition initiatives; defined and executed the paid marketing strategy using a portfolio of paid channels to acquire customers and grow leads. Channels included paid search, paid social media, display, and mobile among others. o Planned and executed tests across offline and online channels, including all levels of the marketing funnelo Optimized budget allocations across all programso Identified and tested new customer acquisition opportunities to improve performance and reduce costs with a drive to rapid growth in new customer acquisition; optimized programs to yield best resultso Analyzed campaign performance data and owned consolidated paid media reportingo Managed and lead email marketing & retention effortso Monitored and optimized conversion rate across Roomify owned channels (e.g. site, mobile site)o Set up and analyzed consumer behaviors, KPIs, upsell opportunities, projections, pricing models, etc.o Created retention year round, pushing for non-seasonal sales • Responsible for paid (online and offline) inputs into the acquisition demand model, partnering with key stakeholders across planning and finance to ensure accurate forecasting. o Built monthly and annual customer acquisition targets by channel and segment and developed marketing programs to deliver on time and on budgeto Continually evaluated assumptions (e.g., CPAs from different tactics) vs. performance and LTV, and highlighted for leadership early indicators of changing historical assumptions

Chive Media Group is a multi-platform digital media and eCommerce company. The company’s flagship brand, theCHIVE, is home to the world’s funniest photo galleries and viral videos, reaching more than 20 million people each month and amassing over 5 billion content views annually. theCHIVE has built an incredible online/offline community through its focus on being a positive escape on the internet.The company’s eCommerce site, The Chivery, is a content-driven commerce site that has sold over 5 million t-shirts and apparel items since its launch in 2011. The company’s 501(c)3 Chive Charities has raised over $18.5M through flash-donation campaigns for orphaned causes.Responsibilities Included: • Held full accountability for E-Commerce SEO, SEM, paid and organic social media channels, affiliate/influencer program creation with budgets over $8M and varying conversion types (i.e. purchase, subscribe, visit, on-site duration).• Owned projects from end to end, managing targeting and segmentation, success criteria, messaging, copy, planning, and execution as well as reporting on results and big picture trends.• Used keywords and behavioral analysis to predict and advise on new merchandise & market prospects.Major Accomplishments Included:• Increased e-commerce marketing revenue 27% with a 41% reduction in spend, 7% higher conversion rate, and 35% lower cost per conversion in first year on staff.• Transitioned paid marketing from agency to internal department, established uniform measurement standards for performance and created aggressively achievable goals where none previously existed.• Collaborated within a complex business structure to shift from decentralized marketing ‘chaos’ and overlap to a cohesive strategy with brand consistency and shared resources.• Regularly held company-wide informational sessions to teach keyword research, writing strategy, and general awareness to be used as valuable tools by nearly every role.

Fanatics offers hundreds of thousands of officially licensed items via Fanatics, FansEdge, and many league brands including NFL Shop and NBA Store. In addition, it powers and drives traffic to major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.As Marketing Manager of Comparison Shopping, I:• Developed, forecast and managed $25MM+ direct response advertising campaigns, including Google Product Listing Ads, for key accounts with inventory ranges of 200k to 1.6M SKUs. Accounts include Fanatics, NFL Shop & NBA Store.• Strategically enhanced & optimized inventory feed content for ideal placement of Google Shopping PLAs, Amazon Product Ads, Bing Shopping Product Ads, etc.• Designed, negotiated & coordinated national “daily deal” campaigns.• Designed, coordinated and delivered training to new marketing associates.• Facilitated communication between marketing and other departments to capitalize on valuable search query data, impression trends, and other Google AdWords insights. • Notable accomplishments include: o Recommended and executed improvements within 2 weeks of introduction to the program that immediately lowered cost by 5.5%. o Turned in consecutive YOY revenue growth of over 28% in Q4 and over 50% in Q3. o Implemented advanced feed & CPC bid strategies for Google Product Listing campaigns. o Delivered several key strategic planning recommendations to executives that (following my exit) exponentially increased long-term revenue.

*Established new marketing domain for Display, Remarketing & Traditional Media. Surpassed top line revenue goals with over 65% growth and consistently delivered low cost ratios.*Utilized behavioral banner advertising and contextual marketing to increase the number of new-to-file customers.*Renegotiated vendor contracts that resulted in 58% revenue growth with 6% lower cost.

*Grew revenue by over 50% in each of the first two years with drastically improved efficiency.*Identified key traffic-driving opportunities to react to market trends and business needs.*Used search query data to slash inefficiencies and expand assortment of long-tail keywords. *Introduced a fresh, new approach to paid search that synergized inter-departmental communications & was the basis for innovative new strategies.

JumpFly professionally develops, implements, and manages Google AdWords, Yahoo! Search Marketing and Microsoft adCenter campaigns. JumpFly has an unmatched reputation of providing cutting edge knowledge and superior experience to maximize PPC investment each month.As an Assistant Account Manager I:*Used expert proficiency in Google AdWords, MSN AdCenter and Yahoo! Advertising platforms to research, develop and optimize PPC campaigns.*Developed, tested, and analyzed keywords, ad copy, bidding strategies and landing page URLs to maximize results, drive volume, and reach client targets.*Ensured the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.*Managed customer relationships and expectations regarding account strategy change and implementation.*Utilized superior Microsoft Excel skills to engineer reports specific to client and management analysis and strategic planning.*Used excellent knowledge of Google Maps and Local Business Center Listings to act as the primary "go-to" person for related client and management inquiries. *Composed SEO press releases for the company of JumpFly, as well as its clients, with highly successful exposure outcomes and residual natural search positioning.

Performics provides search and performance marketing solutions to more than 125 of the world’s top brands. As the #1 SEM for Internet Retailer’s Top 500, Performics frames and executes paid search strategy for more than 200 top global brands, such as HP, FTD and Cabela’sMethodically innovative, they use the digital building blocks of search to create future-forward media opportunities designed to acquire and convert consumers. They help shape how consumers engage with advertisers online; they are impassioned visionaries who use structured approaches to anticipate and generate new brand experiences and leverage those events to drive ROI.As a Search Analyst at Performics (formerly DoubleClick-Performics) I:* Worked with the HP team to setup, manage, and update keywords, ad copy and URLs for the company's largest Paid Search client.* Grasped comprehensive knowledge of Google AdWords, Yahoo! Search Advertising and MSN adCenter in a very short period of time.* Developed written and visual presentations using qualitative and quantitative data for delivery to technical and non-technical audiences.* Collected, analyzed and summarized data from major and secondary tier networks by utilizing key SEM software, including DART for Advertisers and AdGooroo.* Managed multiple tasks concurrently in a deadline driven process.