-Supported showroom operations, managing stylist pulls and company-wide stylist coordination.-Participated in 6 brand shoots, handling event planning, styling, modeling, and casting.-Analyzed media coverage to create sales growth reports for 8 brands.-Built and maintained a database of 500+ stylists and influencers, managing weekly outreach and communications.

-Directed all business functions, from product development to financial oversight.-Developed and launched swimwear, beachwear, and skincare lines.-Increased revenue by 1.5x with targeted marketing and social campaigns, generating 600k impressions in 3 months.-Achieved a 60% customer retention rate through personalized service and rewards program.-Expanded brand reach by 40%, establishing a strong presence in the premium swimwear and skincare market.

-Collaborated with design team on brand vision and language. -Led research and storyboarding for hotel design consultations. -Spearheaded development and naming of facilities for Hotel Indigo, Intercontinental, and IHG Group.-Assisted CEO with secretarial duties and internal event coordination. -Analyzed global hotel market trends and competitor strategies to optimize pricing.