- Led community management for SirDavis by Beyoncé, growing Instagram followers by 90K+ and achieving over 63M impressions. Drove 634K+ engagements and 2M+ video views with a 4% engagement rate on Instagram.- Developed and executed successful community engagement for Redmont Vodka by Charles Barkley, increasing sales by 200% year-over-year and boosting audience engagement by 74%.- Managed digital marketing for Indoggo by Snoop Dogg, achieving the fastest growth among gins on Instagram… Show more - Led community management for SirDavis by Beyoncé, growing Instagram followers by 90K+ and achieving over 63M impressions. Drove 634K+ engagements and 2M+ video views with a 4% engagement rate on Instagram.- Developed and executed successful community engagement for Redmont Vodka by Charles Barkley, increasing sales by 200% year-over-year and boosting audience engagement by 74%.- Managed digital marketing for Indoggo by Snoop Dogg, achieving the fastest growth among gins on Instagram and securing first-page SEO results for 9 targeted keywords.- Spearheaded community outreach and content creation for Blesswell by DJ Khaled, resulting in a 700x increase in video views and a 12x increase in audience engagement for the CBD skincare line.- Drove SEO and search engine visibility for the Emmy Award-winning Judy Justice, landing 6 keywords on the first page of search results for the Amazon Prime streaming show.- Expanded brand visibility through cross-platform strategies, including SEO, influencer partnerships, and creative content development across major spirits and lifestyle brands. Show less

• Led digital revenue growth by 47% and exceeded brand goals by 100% at REVOLT Media & TV.• Executive produced 7 original digital content series, increasing audience by 5X and cross-platform engagement by 3X.• Managed a $3 million budget and grew consumer database by 2.6 million.

• Strategized with Apple Music on the digital launch of Can’t Stop Won’t Stop documentary, achieving #1 iTunes debut week.• Generated over 1 billion social media impressions for the Bad Boy Family Reunion Tour, selling out Barclays Center in 7 minutes.• Partnered with Live Nation to drive success for Cant Stop Wont Stop in Los Angeles, California.

• Developed digital strategy for Verizon resulting in 130 million social media impressions and 15 million views for NBA All-Star Weekend.• Launched Potential of Us digital campaign in partnership with the Essence Festival.• Managed multimillion dollar accounts for Miller Coors, Bacardi, and other brand campaigns.

• Generated over $1 million in revenue by attracting and managing new business projects in 2012-2013.• Strategized and executed the CIROC Ultra Premium digital and social media plan resulting in over 1 million cases sold annually.• Formulated the digital strategy for the Aquahydrate water launch, garnering over 2 billion digital media impressions.

• Managed $2 million web development budgets for Pfizer, Johnson & Johnson, and Genentech marketing projects.• Oversaw contractual obligations, project estimates, and scopes for 30+ digital projects for top healthcare brands.• Collaborated with cross-functional teams to ensure successful project delivery and client satisfaction.

• Directed creative work for print production, radio programming, and web development at Brand Architects in New York, NY.• Oversaw content production for audio, video, and online content for high-profile clients like Hilary Clinton, Pepsi, and ACLU.• Managed projects for Iconix Brands, Cipriani, State of Maine, and others, ensuring top-notch creative execution.