Aubrey Rojas Email & Phone Number

Salt Lake City, Utah, US

• Developed and oversaw the execution of comprehensive social media strategies that align with Instructure's overall business objectives. Ensure that social media initiatives are integrated across all marketing efforts.
• Led, mentored, and managed the social media team, fostering a collaborative and innovative environment. Ensure team members have clear goals, receive regular feedback, and have opportunities for professional development.
• Analyzed the company’s social strategy to make frequent improvement suggestions.
• Stay up to date with new and emerging trends to help keep Instructure's social media presence consistently relevant.
• Established key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.
• Designed and implement high-impact initiatives to boost employee engagement and morale, including innovative recognition programs and dynamic communication strategies.

Salt Lake City, Utah, US

• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep Instructure's social media presence consistently relevant
• Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations

Los Angeles, US

Austin, Texas, US

• Responsible for overseeing all aspects of client accounts, from planning to budgeting, including coordinating with different teams on projects to make sure projects meet their intended goals.
• Responsible for overseeing all aspects of an account through mediation and negotiation while maintaining a strong relationship with campaign managers.
• Responsible for developing strategies to grow the team's client base and ensure that the team is providing quality, cost-effective services.
• Responsible for developing and presenting pitch presentations to increase new client roster.
• Responsible for working cross-functionally with the Product, Implementation, and Customer Success teams to educate and build their knowledge of paid advertising on social media, from high level down to functional.
• Responsible for managing relationships with third party vendors/agencies, with an emphasis in event production and paid social.

Austin, Texas, US

• Executing large-scale social media and content marketing campaigns for top-tier brands, including Samsung, Garnier, Hair.com, Turo, The Company Store, etc.
• Managing a team of associates to execute content, influencer, and social campaigns
• Daily communication with clients, including leading weekly client calls
• Cross-team collaboration across the marketing, social media, and influencer teams
• Keeping up-to-date with current social media and influencer marketing industry trends and implementing learnings into client strategies
• Creating and presenting executive-facing presentations with style and an eye for detail

Austin, Texas, US

• Executing social media marketing campaigns for top-tier brands, including Samsung, Bar Louie, The Company Store, etc.
• Daily communication with clients, including leading weekly client calls
• Daily management of social media platforms including Instagram, Pinterest, TikTok, Facebook, and Twitter
• Creating and optimizing content calendars that are reflective of brand content pillars
• Copywriting and copyediting in coordination with the brand voice of a variety of clients
• Sourcing and strategy of visual assets for multiple platforms

San Francisco, CA, US

• Responsible for launching new platforms, social media advertising and messaging as well as paid social advertising and campaign optimization
• Responsible for engaging in data analysis, developing publishing group cross-promotions and creating online partnerships
• Execute effective online marketing plans that are strategic and build sales with the aim of gaining brand visibility, segmenting our audience based on consumer behavior and interest, and growing market share
• Responsible for coordinating and styling photography with in-house photographer of all AT titles
• Responsible for creating and launching all social-based campaigns
• Responsible for all influencer marketing

Secaucus, New Jersey, US

• Assisted Marketing Manager with developing, executing and managing social marketing campaigns across social channels
• Partnered closely with cross-functional teams, including creative, customer service, merchandising, integrated marketing and PR teams
• Fostered relationships with digital influencers to activate in support of larger social media and integrated strategies
• Analyzed the effectiveness of social media marketing strategies and provide recommendations on how to continuously improve
• Benchmark and researched competitor and industry leaders in social media

• Management of all social channels and communication, including partnerships, sponsorships, and collaborations
• Creation and management of all graphic design materials, including print collateral and packaging
• Management, including writing, editing, and proofing, of all online articles on the company magazine
• Management and planning of all pop-up events
• Management and design of email marketing campaigns
• Management of site merchandising and product upload

San Francisco, CA, US

Las Vegas, Nevada, US

• Coordinate with vendors, exhibitors and stakeholders during event planning
• Ran all social media for the company
• Create and distribute event listing pages on social media
• Manage event set up, tear down and follow-ups
• Establish standardized event procedures and train staff into properly executing them
• Build and adhere to an event budget to avoid project overruns

London, GB

San Francisco, CA, US

Manage patient test results. Responsible for contacting patients when results are in and informing patients if further testing is needed. Organize superbills and prescriptions within new patient charts.

Assisted U.S. Senators in political presentations and speeches during a month long period in order for U.S. Bills and Amendments to become law. Also, Managed the delivery of Bills and Amendments to the necessary offices around the Capitol.