Aubry Snow Email & Phone Number

San Mateo, Ca, Us

Santa Monica, California, Us

Santa Monica, California, Us

Santa Monica, California, Us

New York, New York, Us

New York, New York, Us

Manages performance, delivery, and profit margin for many programmatic advertising campaigns (often 20+)Ad hoc analyses via SQL and TableauWork with 3P verification and performance partners like MOAT, DV, IAS, and Placed to optimize campaign performanceDevelops strategies that drive performance while ensuring that campaigns remain profitable to the business.

Atlanta, Ga, Us

• Creates dashboards in Tableau for multiple clients leveraging programmatic, web, email, and social data applying data visualization best practices to address ongoing business questions clearly and succinctly• Leverages SQL (Redshift) for various reporting needs • Acts as a key contributor to programmatic decisioning structure strategy given reporting insights, overlap considerations, and business objectives• Is responsible for the strategy, execution, and reporting of ongoing A/B testing for national retail client in the programmatic space• Manages and creates decisioning taxonomy for programmatic advertising (in collaboration with Flashtalking) for national retail client• Leads strategy around 1st and 3rd party audiences for decisioning and targeting based on insights• Develops measurement frameworks to measure performance of campaigns in a way that aligns KPIs to the client’s business objectives• Provides recommendations around new analytical tools and how beneficial it might be to a given client based on their existing data landscape

Atlanta, Georgia, Us

-Revamped multiple reports to better address the data points that are most relevant to the client-Reorganized and simplified reports to be more digestible and drive more value back to the client-Analytics audits, strategy, and implementation through Google Tag Manager and Google Analytics-Worked to simplify reporting for multiple clients leveraging Supermetrics to automatically refresh queries monthly to save internal teams time during reporting-Automated reporting using Google Data Studio dashboards across multiple clients to simplify and accelerate data generation

Atlanta, Ga, Us

-Kept on past summer internship as an analyst to continue reporting on Nike Women’s social landscape-Responsible for completing a weekly social analytics report through Sprinklr, native social analytics platforms, and Tableau with recommendations for the client to improve social implementation and strategy-Analyst for the Nike Women account conducting social listening, competitive analysis, and content analysis on a weekly basis in order to provide recommendations to tailor content and optimize performance

Atlanta, Ga, Us

-Analyzed site traffic in Adobe SiteCatalyst to report on fallout down the funnel, subsequent conversion rate, and recommend best practices for user experience to client-Created queries in NetBase to report on various clients in order to provide understanding and insights about their social landscape-Processed survey data for import into Emcien to generate consumer insight findings-Completed weekly and monthly reports through Sprinklr and Tableau with recommendations for clients to improve social content strategy-Built Tableau workbooks, data visualizations, and dashboards to enhance reporting insights and client understanding-Conducted analysis and provided insights for the following clients: Verizon, Nike Women, Nike Training, Chick-fil-A, TaxSlayer, Wells Fargo, Gold Peak Tea, and Delta

Athens, Ga, Us

Has acted as the sole researcher and strategist in developing the business accounts of The Red & Black to become a reliable and trustworthy source of promotions and UGA news and culture.Has created a new service of value to advertisers of The Red & Black. Has created an infrastructure for advertising on The Red & Black's Twitter and Facebook accounts.

Athens, Ga, Us

Manages the advertising contracts and solicits the sale of advertising for more than 20 clientsActs as the liaison between clients and the policies and departments of the Red & Black Manages the content of the advertisements which are created for the clientHas made excel spreadsheets outlining the expenditures for various clients’ advertising campaignsHas sold over $15,000 in advertising Award-winner for the most new ads sold

Executed daily social media postings advocating affordable housing, donations, the ReStore, andvolunteering for the organizationRan analytics for Facebook, Instagram, and Twitter tracking the audience feedback and interactions

Master Of Science - Ms, Analytics

A.B.J., Advertising