●Successfully led a team of marketing professionals to strategize, execute, and optimize paid search campaigns, resulting in an overall increase in conversion rates.●Daily monitoring and analysis of all advertising campaigns for platforms including Google, Bing, Facebook, Instagram, Pinterest, TikTok, and Snapchat. ●Monitoring and reporting the performance of new and existing campaigns. ●Planning all strategies for the paid search program, and communicating to clients.●Maintain client trust in the paid search strategies and performance, and ability to answer questions on all paid search-related performance, industry trends, and features.●Anticipate client needs and performance changes based on industry trends. Explain performance, strategy, and methods to the client●Guide, mentor and manage analysts on paid search, their daily workload, and accounts.●Analyzing revenue, campaign performance, click and conversion rates, ROI, and daily ad spend●Conducted thorough keyword research, A/B testing, and competitor analysis to refine paid search strategies, consistently improving ad performance. ●Collaborated with cross-functional teams to create engaging content, landing pages, and ad creatives, ensuring brand consistency.●Implemented and maintained tracking and analytics systems to monitor campaign performance and generate actionable insights.

●Executed and optimized paid search campaigns for a diverse range of clients, resulting in an average ROI increase of 30%.●Conducted regular audits of client accounts, identifying areas for improvement and implementing strategic changes to enhance performance.●Provided insightful reporting and analysis to clients, offering actionable recommendations to align marketing efforts with business objectives.●Managed Google, Bing, and Meta Ad accounts, consistently exceeding key performance indicators.●Prepare marketing strategy plans for clients to include social media posts and ads, location citation, on-page, and off-page SEO, Blog writing, location page and other landing page creation, and backlinking.●Management of automated bid management tools and optimizations.●Recognize performance trends and lead the team to react and anticipate these changes.●Ongoing and direct communication with clients to establish strong relationships. ●Ability to understand, implement, and explain conversion tagging, measurement attribution windows, maintain clear nomenclature and build sophisticated audience strategies.

CABLEORGANIZER 2015 to 2019Perform Data Analysis to facilitate the operation of enterprise marketplace business (Amazon and Ebay) to include product selection, data analysis, promotions etc. Creation and dissemination of mass email campaigns using mailchimp, iContact and send pulse

Marketing Communications Manager, Manage corporate marketing and communications functions, overseeing a $2M budget and 4-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade-show marketing. Selected Accomplishments:Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales to above the projected target of $4m in 2012Led market launch of the Convention Centre. Identified opportunities, researched new market segments, collaborated with sales team and created campaigns generating $4M in annual sales.Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).

Public Relations Manager / Weddings Director Responsible for developing and maintaining a positive image for the resort by utilizing various forms of media. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse markets. Selected Accomplishments:Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major group accounts ($500K contracts).Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average). Coordinated filming of BET special shown in 40 million homes in North AmericaCreated the annual “Jerk-Fest” a celebration of Jamaican and international cuisineCreated and marketed Destination Wedding packages leading to an average of 10 weddings per month with an average spend of $10K per wedding.