- Driving product marketing and communications strategies for the Technology and Digital Innovation teams- Shaping campaigns to boost awareness, demand, and adoption of tech products across channels like events and content marketing- Conducting market research to inform product positioning, messaging, and competitive strategies- Collaborating with cross-functional teams to support product launches and customer engagement- Leading internal communications and UX writing for our product suite- Managing the creation of engaging marketing content, including case studies, videos, and social media assets- Analyzing campaign effectiveness and recommending strategies to enhance product marketing- Acting as the voice of the customer, translating feedback into insights for product development

Fintech startup | Saas | Investing made easy, with one easy to use banking app. - Managed communications strategies and campaigns for brand, innovative banking products, and events to deliver on time launches- Drove creative projects guaranteeing impactful and consistent brand content production with in-house design teams and external production stakeholders- Constantly experimenting, testing, and iterating on content creation for digital channels- Owned the relation with partners, ambassadors and influencers for digital activations to accelerate acquisition - Monitored of progresses on all platforms through analytical tools- Supervized the building of the community, and ensuring a positive customer service experience- Developed internal communication to inspire and increase engagement across organization

- Developed and executed social media strategy and roadmap- Conducted digital communication campaigns creation and delivery- Grow of the brand presence across social communities to increase brand awareness and clients acquisition- Partnered with ambassadors and influencers to increase reach among prospects- Managed community in cooperation with Customer success and Sales teams- Set success metrics, KPIs, and competition monitoring

Consulting project for Click and Boat | boat rental marketplace - Led user research and data analysis - Design of the solution with prototyping and iterations - Build go-to-market messaging with Product marketing

- Drove internal and external stakeholders for digital and social content creation and publication to release global campaigns on 13M+ followers base - Coordinated Chinese social media optimization for uncovered opportunities to improve user brand experience - Managed of agencies for global digital marketing campaigns delivery: tennis & golf Grand Chelems, The Oscars, and major sport championships - Led digital content creation with internal and external stakeholders for B2B and affiliates partners

Luxury watchmaking - Managed the social media content strategy and roadmap at global level, 2M+ followers - Led teams of internal and external stakeholders for content creation (about product & brand) for digital organic and paid media campaigns resulting to an increased user engagement on social media - Developed digital activations, including with A-level global influencers and ambassadors, to increase reach- Onboarded the Chinese social media ecosystem at global level with an increase in followers - Drove the redesign of the website with Agile workflow for a new custom CMS release - Defined metrics and onboarded new tools for data analysis and drive metrics (Sprinklr, eBench)

In-house consultant- Managed global digital communication campaigns for new products localized in 40+ markets, 1 new coffee product sold out in few weeks. - Owner of the digital campaign roadmaps and collaborated with internal stakeholders and external agencies for the campaigns delivery (product, CRM, data, e-commerce)- Supported 40+ markets for local implementation- Partnered with data and consumer research teams on user research to conduct user studies and surveys- Followed IT projects for e-commerce platforms upgrades to improve user experience

Video on Demand startup | cinema and media offers - Owned a Video on Demand product with web and IPTV platforms contributing to the product vision, roadmap, and strategy- Worked closely with developers and UX/UI designers to create effective user flows and improve conversion and retention- Lead the go to market of app new features delivered on time on 4 European markets- Managed product growth hacking with digital marketing campaigns- Drove the QA and testing of the new released features and further iterations- Defined Objectives and Key Results and followed metrics

Telecom | mobile and internet services provider - Coordinated internal stakeholders and agencies for VOD website redesign and complementary developments with IPTV devices, delivered before deadline and resulting into an increase of sales- Implementing partnerships with right holders (promotional campaigns, co-marketing) on all touchpoints leading to upsell development- Managed emailing campaigns on a 2 million clients database with excellent CTR (Click Through Rate) and reducing churn- Handling a team of graphic resources for content publication over digital platforms leading to an increased user engagement rate

Media and radio public group - Coordinated corporate press relations within the group 9 local radio entities- Public relations management for the radio group and the CEO: 6 private Art exhibitions organized in major venues with +500 top institutional attendants