Aude Makk-Eberlin Email and Phone Number
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Aude Makk-Eberlin is a Senior Manager, Business Operations at Brandwatch. She possess expertise in digital strategy, social media measurement, web analytics, social media, social media marketing and 8 more skills. She is proficient in English. Colleagues describe her as "I worked with Aude at Brandwatch across many years of change, growth and transformation. We were early day Brandwatchers together but my most meaningful and collaborative time working with Aude was in the global Customer Success function. We made a decision to split out SMB customers from the Enterprise base and Aude took on the challenge of creating a strategy to support, retain and grow the emerging accounts. I was so impressed with her problem solving, collaborative and diligent nature - without it this strategic move couldn’t have been as successful as it was. Aude created process, structure, clear defined roles and org structure and automation that meant that this function thrived with her at the helm. It was new for Brandwatch and for Aude and she lead it expertly tackling new challenges as she went! Heading up the Enterprise base from our New York office meant I needed to collaborate often with Aude as a leader within our global leadership team, I always found Aude to be professional, kind and strategic in her thinking. I really enjoyed working with her over the years and there wasn’t a problem big or small we couldn’t work through together. Post my time at Brandwatch I’ve been thrilled (but not surprised) to continue to see Aude grow and progress in her career. Couldn’t recommend Aude more, she’d be a huge asset to any team!", "I worked with Aude for more than 6 years at Brandwatch, and saw her take on, and nail, a number of really challenging roles, from leading PS to setting up an emerging market CS team from scratch. Aude has an incredible level of attention to detail, and setup some genuinely impressive automation workflows to professionalise how we managed our emerging accounts. A great collaborator and awesome team mate, I hope to find a way to work together again in the future.", and "I've had the pleasure working with Aude for many years during our time at Brandwatch. Aude is a great manager to her team, insightful and effective leader, and an inspiring peer that anyone would be lucky to have. We started working together as peers, leading the EMEA and US Professional Services teams. Having more managerial experience, Aude was a mentor and a sounding board, always approaching our conversations with empathy and a solution-oriented mindset. She extends this same approach to the team she manages, balancing the difficult act of bringing out the best in her team members while delivering great results and business outcomes. When Aude was given the opportunity to create Brandwatch's first global scale customer success organization, there was no doubt she will build something great. She hired exceptional talent, created processes that were effective but lean and flexible, and united her team behind a common vision. Despite working with a demanding segment of the customer base, Aude was able to use her versatile skillset to overachieve on the team's targets regularly. Aude has a unique ability to create structure and clarity from even the most chaotic of settings. Her ability to see patterns in seemingly unrelated data points, gives Aude the ability to solve strategic problems that would be daunting to many seasoned leaders. There's no doubt in my mind that Aude would be a phenomenal addition to any team and I truly hope we get to work together again in the future."
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Senior Manager, Business OperationsBrandwatchIreland -
Vice President Of Customer SuccessShake Apr 2023 - PresentNew York, Ny, Us -
Senior Manager, Business OperationsBrandwatch Jul 2020 - Apr 2023Brighton, East Sussex, Gb► Embedded initiatives to improve the productivity, efficiency and effectiveness of ‘Go to Market’ commercial functions.► Communicated with business stakeholders regarding the design and delivery of technical and programme interventions.► Ran commercial analysis to identify gaps and opportunities while maintaining influence in the decision-making progress.► Delivered best practices and continuous improvements – shared and updated priorities, progress and proposals.► Championed agile principles while implementing business-led change that prioritised people, products and processes.► Key projects:- Managed every phase of the design, implementation and setup from Gainsight to Salesforce: o Usage data, health score, surveys, CSM command centre, account key information and history timeline.- Hosted Customer Journey Mapping sessions across different segments and customers types: o Implemented relevant automations, notifications and improvements needed in Salesforce.- Worked with stakeholders to align and re-design relevant reporting in SFDC as well as key processes: o Renewals, portfolios, management dashboards, Sandler methodology integrated to SFDC processes- Transitioned the team to use the project management tool Monday.com resulting in better productivity, alignment, project overview & prioritisation and reporting► Key tools: Salesforce, Jira, Confluence, Monday.com, Miro -
Vp Global Customer Success, Emerging AccountsBrandwatch Jul 2017 - Jul 2020Brighton, East Sussex, GbThe purpose of my role is to align and scale our people, product and processes to reach operational excellence for our long tail client segment, and above all, put our customers first and enable them to reach their desired outcomes and help them to change their business. ► Internally promoted to produce success strategies focusing on one-to-many programs and scalability (Gainsight implementation).► Instilled a positive work culture and executed the sustainable and progressive delivery of team management globally.► Improved revenue and logo retention by 20% – created a stable customer retention base and more opportunities for upsells.► Collaborated across the business to develop new customer lifecycle maps to enable alignment across operating segments.► Launched new initiatives through feedback analysis – increased customer NPS by 32 points over 3 years.► Team size: 7 CSMs, 1 CSE, 1 Renewals Manager, 1 Content Manager - Offices: Brighton, London, New York, Boston► Key tools: Salesforce, Gainsight, Zendesk, Helpscout -
Director Of Professional Services Emea & ApacBrandwatch Oct 2011 - Jun 2017Brighton, East Sussex, Gb► Built group-wide frameworks and independently built a global team from 2 to 20 employees spread across 3 countries.► Partnered with stakeholders to understand priorities and business impacts.► Reviewed and developed new processes, services offerings as well as team structure to adapt to markets and business vision.► Analysed insights for continuous improvement – focused ideas and business strategy to address customer pain points. ► Created new branding for the team allowing to give better feasibility both ways within the business.► Team size: 20 people - mix of Team Leads, Project Managers and Analysts - Offices: Brighton, Berlin, Singapore► Key tools: Financial Force, Wrike, Basecamp -
Project CoordinatorBrandwatch Jun 2011 - Oct 2011Brighton, East Sussex, GbMy role was to translate our customers' needs and objectives into good quality data via queries set-up, categories, dashboards and alerts to enable and help them to get the best insights for their social media analysis.This involved me collaborating with freelance analysts to be able to deliver the work in the 20 languages Brandwatch is covering, audit their work and respect tight deadlines. -
Sales & Account ManagerBrandwatch Dec 2010 - Jun 2011Brighton, East Sussex, GbMy job was to show to the French and German markets how amazing Brandwatch is and how our tool could help them to developp their social media strategy and learn more about their brand. -
Account ManagerEikos International Ltd Aug 2009 - Nov 2010Responsible for a portfolio of 46 clients :- New business generation and development (Creation and domiciliation of companies in England)- Administrative work- Relations management with the English administration- Banking: opening bank accounts, making national andinternational transfers, responsible for bank online system setup and management (main contact point within thecompany)- Maintaining existing client accounts- Offshore factoring- Customer satisfaction enhancement- Responsible for the internal training (working process)- Financial, accounting and legal services- Registration for British VAT- Fiscal optimisation adapted to the activity- Research and negotiation of commercial leases- Insuring and registration of vehicles
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Project Manager'S AssistantUmeco Asia Ltd Jul 2007 - Sep 2007Member of a team in charge of the creation of new facilities in Singapore: in charge of the new offices fitting
Aude Makk-Eberlin Skills
Aude Makk-Eberlin Education Details
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Université De Haute-Alsace Mulhouse-ColmarInternational Business -
Université Marc Bloch (Strasbourg Ii)Langues Etrangères Appliquées -
Lycée Du Haut-BarrEngineering Sciences
Frequently Asked Questions about Aude Makk-Eberlin
What company does Aude Makk-Eberlin work for?
Aude Makk-Eberlin works for Brandwatch
What is Aude Makk-Eberlin's role at the current company?
Aude Makk-Eberlin's current role is Senior Manager, Business Operations.
What is Aude Makk-Eberlin's email address?
Aude Makk-Eberlin's email address is au****@****tch.com
What is Aude Makk-Eberlin's direct phone number?
Aude Makk-Eberlin's direct phone number is +164635*****
What schools did Aude Makk-Eberlin attend?
Aude Makk-Eberlin attended Université De Haute-Alsace Mulhouse-Colmar, Université Marc Bloch (Strasbourg Ii), Lycée Du Haut-Barr.
What are some of Aude Makk-Eberlin's interests?
Aude Makk-Eberlin has interest in Cooking, Volley Ball, Basket Ball, Badminton And Squash, To Travel, My Friends And Family.
What skills is Aude Makk-Eberlin known for?
Aude Makk-Eberlin has skills like Digital Strategy, Social Media Measurement, Web Analytics, Social Media, Social Media Marketing, Seo, Account Management, Project Management, Digital Project Management, Management, Team Management, Online Advertising.
Who are Aude Makk-Eberlin's colleagues?
Aude Makk-Eberlin's colleagues are Nico Palalas, Kalaivani Krishna Moorthy, Eric Delima Rubb, Mba, Ludovica Zallot, Nick Perona, Shanmuga Priya Senthil, Tristan Learmonth.
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