Aude Beauvallet Email & Phone Number

Paris, Île-De-France, France

Mission: Support the company’s structuring and establish it as a leader in its segment.- Development and implementation of a marketing, communication, and digital strategy focused on optimizing revenue, occupancy rates, and strengthening brand awareness.- Management of brand identity and platform; supervision of creative projects (shootings, briefs, visual coherence).- Development of press, influencer, and social media strategies, and management of partnerships to enhance brand visibility.- Leadership of digital and e-commerce strategy (SEO, SEA, SMA) to increase direct market share and structure online customer acquisition. Implementation of CRM.- Enhancement of customer experience and development of innovative strategic collaborations.- Establishment and monitoring of KPIs. Management of a team of 4 employees.

Paris, Île-De-France, France

Mission: Enhance brand recognition and cultivate a strong preference across all markets. In charge of global Brand, external, internal and CSR communication.- Aligned the brand development at global level with the Group’s hyper growth strategy (Group under LBO - ambition: 3000 hotels in 2023).- Redesigned the brand strategy, based on client studies with a strong focus on CSR.- Designed and executed impactful marketing plans to achieve ambitious Top of Mind objectives with Country Marketing Directors; assisted local teams in enhancing brand visibility and coherence.- Created global CSR guidelines and raised awareness among stakeholders on the Group’s CSR strategy.- Defined and executed global PR and corporate communication strategy, integrating C-Level to increase the Group’s visibility and install its leaders as experts. - Developed global social media guidelines to ensure consistency across countries and set up processes to share best practices et reports.- Designed and implemented the Group’s internal communication strategy.

Paris, Île-De-France, France

Mission: Establish a robust brand identity, amplify visibility and attract new customers across all 22 markets (Europe, LATAM, Australia).- Conceived BtoB and BtoC communications strategy and drove corporate strategy.- Redefined the brand’s foundations based on global market study.- Coordinated international offline and online campaigns. - Developed guidelines to support local teams.- Managed a team of 6 people (PR, social media, content marketing & editorial, design studio).

Paris, Île-De-France, France

Mission: Redesign Diesel's loyalty program (OTB group) to rejuvenate the target, increase frequency and spending.- Defined the new CRM strategy of the brand, relational promise, strategic pillars, identity, program mechanic, internal and external communication tools.

Milan, Lombardy, Italy

Mission: Support the organization’s transformation into an international group.- Defined brand positioning strategy and developed guidelines for communication campaigns ensuring consistency with corporate strategy and brand equity.- Supervised creative agencies, launched new initiatives and experiences involving internal teams and external stakeholders (opinion leaders, press, influencers).- Managed a team of 5 people.

Paris Area, France

Mission: Rejuvenate the brand and lead its digital transformation.- Defined the global communication and digital strategy to drive consumers engagement (conceived complete digital ecosystem: website, mobile application, social media, e-commerce and CRM functionalities).- Aligned, coordinated and digitalized all regional initiatives; defined and implemented regional communication strategy (US, UK, Japan, Italy, Hong-Kong) and shared best practices.- Led Krug’s central events (BtoB and BtoC): International gathering of chefs, journalists and main clients.- Created relevant and distinctive brand content.- Defined Key Performance Indicators and set up regular reporting.- Managed 2 people (Brand Content Manager, Digital Project Manager)

Paris Area, France

Successively Group Manager and Group Account Director.Budget: 3M€ / Clients: Mondelez International (Carte Noire, Lu, Tassimo, Philadelphia, Mikado), Conforama, Voyages-sncf.com- Led a team of 4 project managers, coordinated internal teams (10+ people: strategy, creative, IT) and exernal partners.- Developed brand creative platforms able to translate strong emotional insights into engaging communication tools (integrated, digital and CRM activations).- Conceived and produced successful 360° campaigns for product launch.Awards: Grand Prix Strategies design 2012

Paris Area, France

Mission: Build a strong engagement to the brand (recruitment, activation, retention) with a tailored customer relationship program and a customized animation plan by cluster. Test & learn.- Assist Carte Noire's Equity team to develop its CRM program (www.desiretmoi.com) and acquisition campaigns.- Identification of KPI’S and creation of reporting tools (+700K qualified leads)- Coordination of consulting, media and marketing agencies.

Mission: In charge of innovative projects for the online CRM program deployed in 40 countries (P&G ‘EverydayMe’ Digital Lifestage Program).- Drive massive traffic while leveraging brands' values.- Strategic analysis, functional specifications, creative briefs, coordinate development and European roll-out of new projects and functionalities.Awards: EFFIE 2008.

Manager La Durabilité En Entreprise, Études De Durabilité

Master, Conseil Éditorial Et Gestion Des Connaissances Numérisées

Activities and Societies: Licence et Maîtrise de Philosophie

Hypokhâgne - Khâgne

Activities and Societies: Philosophie

Level 2