Aude Castan

Aude Castan Email and Phone Number

Service designer @ Souffl
paris, île-de-france, france
Aude Castan's Location
Toulouse, Occitanie, France, France
Aude Castan's Contact Details

Aude Castan personal email

About Aude Castan

I acquired a solid experience in strategic planning during ten years between Paris and abroad (Sid Lee Montreal, Analog Folk Sydney, BBDO Wellington, DDB Paris) before settling in at the foot of the Pyrenees in 2022. I help brands and organizations developping their communication and transformation strategies (digital, cultural, organizational). Specialized in brand strategy, I have an expertise in digital culture coupled with a background in social sciences (CELSA Paris Sorbonne). I have a strong liking for collaborative, user-centered methods. I also work with organizations to promote the inclusion of women and gender minorities in the workplace, through training in gender equality and the prevention of sexist and sexual violence.When I am not conducting exploratory studies, I explore the Pyrenees on foot or on horseback.http://audecastan.work/

Aude Castan's Current Company Details
Souffl

Souffl

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Service designer
paris, île-de-france, france
Website:
souffl.com
Employees:
14
Aude Castan Work Experience Details
  • Souffl
    Service Designer
    Souffl Jul 2023 - Present
    Paris, Ile-De-France, France
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  • La Petite
    Coordinatrice Main Forte (Prévention Et Sensibilisation Aux Vhss En Milieu Festif)
    La Petite Jul 2023 - Present
    Toulouse, Occitanie, France
    Main Forte est un réseau de bénévoles formé·es à l'accueil et l'écoute qui circule sur les festivals partenaires pour accueillir les victimes de violences sexistes et sexuelles et sensibiliser les publics via de la médiation directe.
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  • Bejoue
    Facilitatrice Du Jeu Des Mille Pas
    Bejoue Mar 2023 - Present
    Le jeu des Mille Pas sensibilise de façon ludique et participative aux enjeux de l'égalité femmes-hommes en entreprise (maternité, recrutement, argent, sexisme, estime de soi...) et propose de collectivement réfléchir aux solutions à mettre en place.
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  • Self Employed
    Freelance Strategist / Workshop Facilitator / Analyst
    Self Employed Jan 2012 - Jun 2023
    https://audecastan.work/🛠️ Strategic planning, audits and studies, co-design workshops, design thinking, organization transformation, digital transformation, digital acculturation.🧠 Trainings on gender equality, inclusive communication, inclusion of LGBT people in the workplace and prevention of gender and sexual violence.📂 Clients and projects : Brainsonic (Groupe Bell, BNP Paribas, Leroy Merlin) La Famille (Taxis G7) Uzful (Sojade, Intermarché) Curiouser (Enedis, EDF, Aesio, AG2R La Mondiale, La Française) Souffl (GMF assurance, Laboratoire Roche, Coliving Factory) Le Tag Parfait, Bibliothèque Sans Frontières, DLA de l'Hérault, Tiers-lieu de Limoux, Dorcel...
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  • Ddb Paris
    International Strategic Planner (Replacing The Lead Planner During Her Maternity Leave)
    Ddb Paris Jul 2016 - Jan 2017
    Région De Paris, France
    On Johnson &Johnson Accounts:- Lead the strategic planning on the advertising campaign launching the body wash Le Petit Marseillais in the US market- Lead the strategic planning on Carefree (feminine care) from defining the creative idea and the communication calendar and delivering the masterbrand assets, to writing the guidance for transcreation on how to implement and deploy the campaign across the overall ecosystem (on and offline, social media, POS, PR etc.) in all markets (EMEIA, South America, Australia) Leading Strategist for Picard Frozen Foods- Advertising strategy - Social media strategy- Brand platform
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  • Clemenger Bbdo Wellington
    Freelance Strategic Planner
    Clemenger Bbdo Wellington Jan 2016 - Jun 2016
    Wellington & Wairarapa, New Zealand
    - Strategic planning for Toyota, FlyBuys (Loyalty program) and the Wellington Zoo. - Worked with the ethnography and design thinking team for the Defence Force pitch, in partnership with the Victoria University School of Design, to redesign the recruitment process of the NZ Army, Airforce and Navy
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  • Wunderman
    Strategic Planner - In Charge Of The Wunderlab (Incubator And Open Innovation Platform)
    Wunderman Jan 2014 - Dec 2014
    Région De Paris, France
    - New business : CRM, digital, data, mobile.-Promote start-up companies, support their development to get new innovative solutions on to the market, as part of the WunderLab, an incubator and open innovation platform launched in April 2012, in partnership with French startups and key innovators.- In charge of the curation and the organization for the Wunderlab Innovation Sessions conferences.
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  • Liquid Ideas
    Freelance Strategist
    Liquid Ideas Oct 2013 - Dec 2013
    Région De Sydney, Australie
    PR and events strategies
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  • Momentum Worldwide
    Freelance Strategist
    Momentum Worldwide Aug 2013 - Sep 2013
    Sydney
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  • Analogfolk
    Digital Planner
    Analogfolk Jan 2013 - Jul 2013
    Région De Sydney, Australie
    - Social media optimization, content distribution strategy and social media presence.- Digital trends reports on different leading best practice and innovations.- Create detailed digital customer journeys and work with UX specialists to develop new digital activities- Developing propositions for retailers to enhance the in-store experiences with interactive solutions.
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  • Sid Lee Architecture
    Strategic Planner
    Sid Lee Architecture Jan 2012 - Dec 2012
    Région De Montréal, Canada
    -Embed retail spaces and experiences with immersive brand identity-Understanding and pre-empting the needs of customers and articulate the strategic approach with the architects proposal -Exploration and identification of architectural, retail design and cultural trends and innovations
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  • Sid Lee
    Strategic Planner -Internship
    Sid Lee Feb 2011 - Aug 2011
    Amsterdam
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  • Sid Lee
    Strategic Planner - Internship
    Sid Lee Mar 2011 - Jul 2011
    Région De Paris, France
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Aude Castan Skills

Digital Strategy Digital Marketing Brand Architecture Creative Strategy Marketing Digital Advertising Marketing Communications Social Media Communication Marketing Digital Media Public Relations Integrated Marketing Concept Development Online Advertising Marketing Strategy

Aude Castan Education Details

Frequently Asked Questions about Aude Castan

What company does Aude Castan work for?

Aude Castan works for Souffl

What is Aude Castan's role at the current company?

Aude Castan's current role is Service designer.

What is Aude Castan's email address?

Aude Castan's email address is au****@****ail.com

What schools did Aude Castan attend?

Aude Castan attended Celsa - Ecole Des Hautes Études En Sciences De L'information Et De La Communication, Celsa - Ecole Des Hautes Études En Sciences De L'information Et De La Communication, Université Bordeaux Iii.

What are some of Aude Castan's interests?

Aude Castan has interest in Horse Riding, Scuba Diving, Travels, Contemporary And Digital Arts, Animal Welfare, Urbanism.

What skills is Aude Castan known for?

Aude Castan has skills like Digital Strategy, Digital Marketing, Brand Architecture, Creative Strategy, Marketing Digital, Advertising, Marketing Communications, Social Media, Communication Marketing, Digital Media, Public Relations, Integrated Marketing.

Who are Aude Castan's colleagues?

Aude Castan's colleagues are Sara Baumgartner, Admin Souffl, Doudou Dok, Fouad Ben Amor.

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