Aude Geffroy Email & Phone Number

Paris, Fr

- Definition and implementation of the commercial strategy for the French market- Volume targets and P&L owner, investment optimization and strategic plans- Development of sales in the HoReCa (Hotels, Restaurants, Cafés) sector, organic retail, fine food stores, convenience stores, and mass market- Recruitment and management of a team of 9 people: key account managers, field managers, and the communication and events manager- Management of major retail key accounts- HR, administrative, and financial management of the French entity

Ville De Paris, Île-De-France, France

- Development of the Pukka brand within the organic retail and e-commerce networks- Pukka in pharmacies: definition and implementation of the launch strategy- Development of strategy and marketing mix for new food category projects

- Identification of growth drivers for the vinegar and pickle categories of the Amora and Maille brands- Development of innovation plans- Monitoring of 2020 projects: management and optimization of the product portfolio- Launch strategy for new brands and new food categories

Nord - Pas-De-Calais, France

In charge of 22 hypermarkets and supermarkets within the regional area- Development of sales and market share for Unilever food brands through four key levers of action- Product listing and assortment optimization within each category- Merchandising and product placement- Implementation of in-store promotions, negotiated with clients- Driving sales through cross-merchandising and enhancing product visibility in stores

Rueil Malmaison

As brand manager assistant my role was to: - Monitor brand performances on skincare and shower markets - Identify growth drivers and develop competitive intelligence - Follow up launch of new skincare products on market and prepare innovation plan - Lead project and developpement of new offers - Community management with lead on Dove facebook page - E-commerce

Région De Bruxelles, Belgique

As category manager assistant, my role was to: - Support Category Manager to analyze new opportunities or project ideas - Support Category Manager with data consolidation in order to upgrade analysis - Drive all market analysis in order to create a category vision by retailer/ channel - Participate on strategies elaboration with qualitative analysis - Support business review - Identify opportunities and weaknesses on our market by retailer

Région De Paris, France

As assistant brand manager, my role was to: - Monitor brands performance via distributor panels (Nielsen, Iri) and analyze results. - Support the implementation of supermarkets and hypermarkets promotional plans - Develop tools to support the sales team - Community management (Facebook, tumblr, twitter)

Région De Paris, France

As an assistance coordinator, my role was to listen to the client, understand him, analyze the situation, find and organize the solution the most efficient possible according to his stressful situation. I improved organization and communication skills and my way of managing time and stress.

Management, International Marketing

IÉSEG School of Management is one of the top business schools in France. Established in 1964 in Lille, the school has opened a second.

Exchange Master Program, International Marketing

The Monterrey Institute of Technology and Higher Education is one of the largest private, nonsectarian and coeducational multi-campus.