Aude Gérard-Klein, Mba Email & Phone Number

Quebec City, Qc, Ca

Québec City, Quebec, Canada

I built a strong marketing department to support the growth of our global company- Identify needs and develop a new department structure (going from 3 to 13 people in 6 months)- Recruit 14 people (specialists and project managers) to deliver 300 projects annually - in the employees' shortage context in Québec- Develop a complete documentation center on our processes and procedures to standardize work and enhance the team's efficiencyI'm leading the team to- Ensure the growth of the company's digital presence worldwide- Develop corporate communication strategies and public relations strategies- Lead powerful communications campaign in a dozen languages to boost sales - Organize worldwide events (more than 100 events/year) to increase acquisition and foster relationships with existing clients.

Quebec, Canada

- Develop corporate communication strategies and public relations strategies- Ensure the growth of the company's digital presence worldwide- Lead powerful communications campaign to boost sales

Quebec, Canada

- Build and design strategies and tactics to foster donors and alumni interaction and long-term engagement- Participate to annual campaign plans and sales strategies. Adjust and evolve communication strategy with the team to meet these goalso Achieved a 100% growth in acquisition rate in 2018-2019o 50% overall growth in our annual campaign results in 2018-2019- Optimization of email communications through the whole organization (managing templates, calendars, measuring results)- Test new ideas and marketing tactics to determine lift on multiple types of donors;- Suggest and implement new process to improve the team efficiency– Lead and manage staff department – Donor Network– Manage media planning and execution– Plan and manage all activities related to Donors network (campaign, events, recognition programs)– Work with internal resources and contractors to produce marketing vehicles and ensure conformance with our brand identity– Work with the Philanthropic Development department, provide support and tools to the sales organization– Develop and maintain strong relationships with editorial staff, agencies and internal services to ensure strong and consistent brand message for Université Laval

Quebec, Canada

Lead and manage staff department – Donor NetworkManage media planning and executionPlan and manage all activities related to Donors network and all aspects of eventsWork with internal resources and contractors to produce marketing vehicles and ensure conformance with our brand identity.Develop, manage and produce materials to create a cohesive image and messages for the Major campaignWork with the Philanthropic Development department, provide support and tools to the sales organization. Develop and maintain strong relationships with editorial staff, agencies and internal services to ensure strong and consistent brand message for Université Laval

Québec, Canada

Plan and manage all activities related to the Major Campaign and all aspects of Kick-off eventWork with internal resources and contractors to produce marketing vehicles and ensure conformance with our brand identity.Develop, manage and produce materials to create a cohesive image and messages for the Major campaignWork with the Philanthropic Development department, provide support and tools to the sales organization

This course introduces general psychological, sociological and cultural principles that govern the behavior of consumers. In this class, a strong emphasis is put on how these concepts influence strategic business issues and decisions made by companies in order to solve marketing problems.

This course presents direct marketing techniques and strategies. We analyse the use of direct marketing medias and their role in integrated marketing plans. During this class, we encourage students to develop both their creativity and their analytic mind.

Centraide aims to maximize financial and volunteer resources in order to promote mutual aid, social commitment and self-reliance as effective means of improving the quality of life of our community, and especially of its neediest members The coordinator and the volunteers of the Cabinet are responsible for setting the campaign objective, ensuring this objective is met, and organizing the canvassing of corporations and institutions by industry. Help the fundraising committees, which meet with business leaders to solicit their contribution .Ensure the stability of a strong business network.Provide innovative solutions by supporting comitees for Fundraising.In charge of direct marketing and on-line prospection.

Create all the documents needed for sponsorship developmentWorked for :- PEPS, Laval University- Maison Gomin, Québec- Complexe sportif Claude-Robillard, Montréal- Relais d'espérance, Québec- Salon International de l'auto de Québecand more

planning communication activities (website update and newsletter)managing events (business networking, recreative activities and graduation event)

Event manager (IMC)- manage project : setting objective, ensuring this objective is met, and organizing the event (both technically and financially)- create and organize events communication and invitation process.- took part to a multicural team, managing communication for SOA Summit (European Summit in Paris). 600 guest, 400 000 € budget

market research - product and price perceptionwrote a report for implementation of new sales method and merchandising

Mba, Marketing

Activities and Societies: M.B.A. graduated with honors in the board achievement (2008). Vice-president Marketing - APMAL (MBA student.

Master, Management - Marketing

Activities and Societies: In charge of communication and general secretary Forum des Télécommunications

Education record