A travers mes activités dans le domaine de l’entrepreneuriat social, je constate qu’il y a souvent une dissonance entre argent et sens, comme si ça sonnait faux de générer de l’argent en exerçant une activité qui nous passionne et en ayant un impact positif sur la société. L’ambition du podcast est donc de réconcilier sens et argent ! Pour cela, je donne la parole à celles et ceux qui peuvent nous offrir un autre regard sur l’argent. Avec Les Pépettes, je souhaite vous aider à aligner vos finances avec vos projets de vie et le changement positif que vous voulez voir dans le monde !👉 Les épisodes sont disponibles sur toutes les plateformes d’écoute (Apple Podcasts, Spotify, Google Podcasts, Deezer, Podcast Addict…) en tapant "Les Pépettes" ! 👉 Pour être averti.e de la parution des prochains épisodes, RDV sur www.les-pepettes.fr et sur Instagram : @lespepettespodcast

Le mode avion oeuvre dans la digital detox. Par l’entremise de conférences, d’ateliers interactifs et d’expériences déconnectées, le mode avion participe à une transformation numérique saine des entreprises.Nous aidons les organisations à allier qualité de vie au travail (RSE) et performance en proposant des solutions simples et concrètes pour reprendre en main l'usage des nouvelles technologies de l'information (mails, messageries instantanées, notifications).Le mode avion invite à la réflexion en offrant un regard nouveau sur nos usages connectés : on parle de qualité de vie, de neurosciences, de performances cognitives et de philosophie, pour comprendre les évolutions de nos comportements à l'ère du digital.Nous donnons, aux managers et aux équipes, les clefs d'une relation apaisée avec le digital. Nous mettons en application ces concepts nouveaux afin de permettre l'intégration de pratiques numériques équilibrées à son quotidien, professionnel et personnel. NOS CLIENTS- Sociétés cotées : Microsoft, Nestlé, Enedis (EDF), BNP Paribas, Oracle, Manitou Group, Essity- Mutuelles/Sécurité sociale : Harmonie Mutuelle, MSA- Entreprises sociales : Simplon, Ticket for Change- Cabinets d'avocat : August Debouzy- PME-PMI : Groupe ISIA, Schoolab, La Sellor, Firmenich...- Etablissements d'enseignement supérieur : Digital Campus Paris, Burgundy School of Business

Organisation et animation de week-ends d'exploration pour (re)mettre du sens dans sa carrière et découvrir comment ses talents et compétences peuvent servir des enjeux qui nous tiennent à coeur ! Nous avons un très grand rêve : mettre en mouvement celles et ceux qui ont le potentiel de changer le monde, mais ne sont pas en train de le faire. Le problème qui nous anime c’est celui du gâchis de talents : 94% des Français ont envie d'agir pour résoudre les problèmes de société, mais seulement 20% le font ! Chez Ticket for Change, nous sommes convaincus que chaque individu a un potentiel unique et que si chacun le mettait au service de la résolution des grands enjeux de société, cela pourrait avoir un fort impact positif sur le monde !

WEB PROJECT MANAGEMENT• Managed day-to-day relationships and communications with customers through emails, phone and in-person meetings. • Responsible for project coordination from the study of customer needs to project delivery.• Created and presented project statuses.• In collaboration with the production director, dispatched customer requests and projects to internal and external collaborators. • In collaboration with the office manager, helped with projects quoting and invoicing.DIGITAL MARKETING STRATEGY• Built and implemented e-marketing strategies (SEO, SEM) for both customers and the agency• Mesured Google AdWords campaigns' performance through conversion tracking and reporting, and Optimized campaigns accordingly on a weekly basis • Managed and created content (Web, Social Media) for both customers and the agency• Worked to identify and develop up-sell opportunities with existing customers.MAIN ACHIEVEMENTS• Efficiently worked with the Bell Media teams in Toronto to design and launch the CTV Upfront site under one month. • Coordinated team efforts successfully to build or refresh 14 websites.

PROJECT MANAGEMENT• Developed and executed large-scale digital marketing strategies for 16 French and American client accounts (e.g., One Miami Group, Vocalcom, Aquajet Miami, Century 21, RG System, Groupe Solly Azar...).• Worked closely with other internal teams (search, graphic design, content marketing, mobile & web development) to develop SEO-friendly websites, build digital tools, and automate processes.• Developed and maintained strong client relationships: organized meetings with company representatives to adjust their strategy to the needs, image and goals of the company.• Managed the corporate communication strategy (newsletter, press releases, partnerships, social media) to promote Outsmart Labs on several platforms.• Supervised work performed by content writers, community managers, graphic designers, and developers.CONTENT MARKETING• Built and managed multiple client social media profiles and presence on Facebook, Twitter, Vine, LinkedIn, Google+, TripAdvisor, Pinterest, and Instagram.• Drove the creation of regular community editorial content: blog posts, infographics, newsletters, webinars, social media updates, contests, and videos.• Managed client advertising budgets.• Engaged regularly with audiences online, and used interaction techniques to grow communities.• Measured, analyzed and reported performance of social media campaigns to improve outreach.• Supported the search and affiliate marketing teams in driving SEO/SEM strategies and affiliate marketing programs.MAIN ACHIEVEMENTS• Helped Michel Amalric, an insurance broker, become the 3rd most influential digital insurer in France, as shown here: http://bit.ly/1Lgr3jL. • Wrote 11 articles and created 110+ posts per month, in both English and French.• Coordinated team efforts efficiently to build five websites and other digital tools. • Successfully optimized Facebook ads: spent between $0.00 and $0.02 per post engagement. • Managed a team of five people, and 15+ freelancers.

Member of the editorial team for the website www.socialtv.fr.• Wrote articles about Social TV and Smart TV trends and projects. To read my articles, please follow the link : www.socialtv.fr/author/aude/.• Interviewed professionnals in this field, such as Cyril Garnier, Director of MyTF1 and Wale Gbadamosi Oyekanmi, CEO of Darewin.• Attended master classes and conferences about the future of TV and participate to events like the « Social Media Awards ».• Organized events with major actors including Canal+, Arte, TF1, Bigger Than Fiction, and Darewin to talk about Social TV projects, such as the bimedia strategy for the program « 28 minutes » (Arte). • Provided feedback and recommendations on innovative Social TV projects, such as the « Social Player by Canal+ » before launching it. • Established partnerships to organize conferences or round-table meetings, such as our partnership with CCM Benchmark for the one-day conference about Connected TV.MAIN ACHIEVEMENTS• Key figures: 8,000 unique visitors; 15,000 pageviews per month. • Was one of the Top 20 influencers in this field in France, according to traackr.com.

Responsible for content on 5 TV channels’ websites (M6, W9, 6ter, téva, Paris première), on their social media accounts, and on the 6play application (www.6play.fr). • Defined and created attractive content (including news, videos, slide shows, contests, and photo collages) to boost user engagement via social media, and to increase traffic to the TV programs’ websites including « Top Chef » (22.5 million pageviews), « L’amour est dans le pré » (16 million pageviews), « Pékin Express » (11 million pageviews), « Un air de star » (1.5 million pageviews), « Scènes de ménages » (500 000 pageviews per week), « Un dîner presque parfait », and « Les Reines du Shopping ». • Published, edited, and updated content and created webpages for the channels and programs’ websites through the M6 content management system (CMS).• Ensured web content follows current SEO best practices. • Community management: managed content, moderated and handled consumer support requests on 13 Facebook and Twitter accounts of TV channels and programs (W9, 6ter, Téva, Paris Première, L'amour est dans le pré, Pékin Express, Un dîner presque parfait, Scènes de Ménages, and Les Reines du Shopping).• Created and integrated second screen content for the 6play application. • Monitored, analysed and reported content performance from social media and website metrics.MAIN ACHIEVEMENT:Top Chef 2013 results (vs 2012): +15% Facebook fans, +23% engagement rate, +19% pageviews.

• Objective: To make Thomson's web portal more user-friendly and consumer-oriented, to increase traffic to its licensee websites and ultimately, to boost sales. • Results: Launch of a new website www.thomsonconsumer.com that follows our content, design and SEO guidelines. Improvement of the website speed, bounce rate and traffic.

Contributed to the development of the Broadcast Services Division's marketing strategy. Technicolor's Broadcast Services Division, which was acquired by Ericsson in 2012, offers services to more than 65 TV channels worldwide including M6, TF1, Canal+ Overseas, TV5 Monde, and France 24. • Provided recommendations to improve user experience on the corporate website.• Carried out market studies in the audiovisual industry (VOD, Catch-up, Mobile).• Worked closely with the English and Dutch marketing teams to develop and execute the corporate communications strategy.=> Created sales and marketing tools (PowerPoint presentations, leaflets); wrote 6 newsletters and 5 press releases; and organized Technicolor's participation in conferences about cloud computing at the Satis show.• Provided daily reports about Social TV and Connected TV's trends and opportunities.

• Created a database to list suppliers in Southeast Asia, who specialize in plastics manufacturing and metalworking.• Prepared and sent invitations to tender.• Studied offers from Asian suppliers, and negotiated prices with them. => Main achievement: Found one Asian supplier that met Sitour’s pricing and product quality objectives.

• Carried out a market study to improve the ticket website www.fnacspectacles.com in terms of the offers, the ergonomics and the features.• Result: Addition of new sections on the website that addressed consumer preferences for original shows, personalized offers and discount tickets.

• Responsible for increasing Garancia skin care product sales in several retail outlets including Monop, Beauty Monop, and Sephora.=> Reached my sales goals: I sold 40+ products per week.