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En tant que facilitatrice en Intelligence collective, j’ai à cœur d’accompagner les organisations pour:• aider les équipes à mieux travailler ensemble• transformer leurs propres modes de fonctionnement vers des pratiques coopératives favorisant la cohésion, la production d’idées, la résolution de problèmes ou la définition de plan d’actions.Ainsi, j’ai co-designé et co-facilité des ateliers collaboratifs sur de multiples problématiques:• consultation citoyenne • réorganisation d’équipe et de cohésion • réflexion sur la gouvernance • création de la vision et la raison d’être • résolution de problèmes et feuille de routePar ailleurs, j’accompagne les réunions en facilitation graphique à la fois en modélisation (affiches, agenda, comptes-rendus...) ou en scribing (en direct).Parallèlement, j’anime des ateliers de permaculture, de fresques du Climat et de la Renaissance Ecologique ainsi que des ateliers de sensibilisation des enfants au bien manger (Ecole Comestible), ceci, dans l’objectif d’accélérer la transition écologique & sociale et construire notre futur désirable, au service de la régénération du vivant.
Self-Employed
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Facilitatrice En Intelligence CollectiveSelf-Employed Jul 2021 - PresentParis Et AilleursFACILITATION EN INTELLIGENCE COLLECTIVEdep sept23. Co-création du Campus de la Coopération des Jardiniers du Nous en IDFdepuis Oct23. Animation d'ateliers auprès d'enseignants et chefs d'établissement ( Ecolhuma)Sept23. Réorganisation d’équipe et cohésion pour Habitat et Humanisme UrgenceMars-Sept23. Consultation citoyenne pour la réhabilitation culturelle d'un château Nov22-Juin23. Pérennisation et Essaimage École ComestibleDéc22-Juin23. Vision et fonctionnement de l'équipe du Jardin du Forum 104FACILITATION GRAPHIQUEdepuis Mars23. modélisation et scribing: AG, CR de réunions, formulaires d'une association de Communication Non ViolenteAvril23. scribing: Journée Transition Enfant-Adulte d'un HôpitalTRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertileCONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)depuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible)
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Animatrice D'Ateliers De Transition Ecologique Et SocialeIndépendant Jul 2021 - PresentFrancePERMACULTURE - CONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)SENSIBILISATION DE LA PLANTE A L'ASSIETTEdepuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible)TRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertile
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Marketing Development DirectorCafés Richard Oct 2014 - Jun 2021Région De Paris , France. creating a new brand identity and communication. developing new BtoB and BtoC opportunities for France and Export -
Free Lance Marketing ConsultantConnect Lab Oct 2012 - Sep 2014Région De Paris , France. creating a new franchise agreement for bakers. developing new businesses for an image and relooking agency ( make-up, e-learning, training...). improving sales strategy for a market research agency . building the business model for a young fashion designer
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Marketing DirectorDalloyau Apr 2007 - Sep 2012Paris Area, FranceB2C : 10 Shops in FranceB2B : Events & Catering International (28 POS in Japan, South Korea, Qatar, Dubai)Web Managed a €1m. budgetManaged marketing, communication and Artistic Direction teams (8 people)Responsible for: NEW BRAND IDENTITY & COMMUNICATION:. created a new brand positioning and a new retail design. coordinated new multi-channel communication campaigns(PR, events, promotional videos, 7 brochures per year, flyers, e-news, POS material)INNOVATION:. developed 500 new products per year (Launched 3 new collections per year for pastry, cooking, catering, chocolate divisionsDesigned all Daloyau packaging in houseNegotiated the groceries range with suppliers)CROSS CHANNEL SALES PROMOTION:. implemented local and international boutique marketing action plans(Merchandising, promotions, VIP events, Customer Service training). launched the e-shop and developed a digital and CRM strategy . conducted local events and catering marketing strategy BUSINESS OPPORTUNITIES: . negotiated and opened 4 new points of sales in high potential prestige locations(Drugstore, Aelia duty-free shop, SoOuest mall). facilitated the catering partnerships with Mogador Theatre, Moulin Rouge and Nespresso STRATEGIC CHANGE MANAGEMENT. Defined the Business Plan and the reporting process. Led multi-expertise task-forces RESULTS : contributed towards 30% growth in turn over in the past 2 years, opened 4 points of sale in Francefacilitated 6 current and future openings all over the world -
Digital Communication Director (Temporary Position)Nuxe Jul 2006 - Mar 2007Paris Area, FranceManaged a €2m. budgetManaged a 2 people team . defined and implemented the offline & online CRM strategies . developed the Nuxe web site . outsourced the media planning RESULTS : launched the Nuxe web sitetripled the Customers Club members achieved an 18% cost savings in media budget -
Lingerie & Hosiery Marketing And Collections DirectorWell Collants Et Lingerie 2002 - 2005Paris Area, FranceManaged a €5m. budgetManaged marketing, style and R&D teams (33 people). defined the brand’s new positioning and image. rationalised the range and launched technical innovations . re-motivated the team and reorganised the fashion design processRESULTS : achieved a return to breakeven profit
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Marketing DirectorVirgin Cola 2000 - 2002Paris Area, FranceManaged a €7.5 m. budgetManaged marketing and graphic design teams (11 people). facilitated mass market and out-of-home listing. re-launched the brand with innovative concepts targeting the growing youth market. created an in house studio graphics team for dynamic and effective advertising, promotion and packaging RESULTS : facilitated listing (58% of retailers, Casino Cafétéria, France Boissons)
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Group Manager For New Product Development And Market Research For 2 Brands: Maison Du Cafe And BenenJacobs Douwe Egberts 1994 - 1999Paris Area, FranceManaged a €2m. budgetManaged a 5 people team . participated in the global innovation hub for the Senséo coffee machine concept. developed new technology for the L’Or Absolu packaging. handled all studies on the coffee and snacking markets. Creation of the global innovation hub for 2 majors launches: L’Or absolu and Senséo RESULTS : launched L’OR ABSOLU and SENSEO, the very first portioned coffee, introduced in partnership with Philips coffee machines. Over 1 million equipped households in 2 years, now soft coffee pads represents more than 15% of the coffee market, with 33% penetration -
Product Manager For Maison Du CafeJacobs Douwe Egberts 1990 - 1994Paris Area, FranceManaged a €12m. budgetManaged a 2 people team . created and designed a new premium brand: L’Or de Maison du Café. created and conducted a revolutionary advertising and promotional campaignsRESULTS : obtained a record market share of 11% in 6 months for L’OR
Aude Vrana Skills
Aude Vrana Education Details
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Diplome Universitaire Intelligence Collective -
Biodiversité -
Prospective & Innovation -
Université Populaire De PermaculturePermaculture -
Marketing/Marketing Management, General
Frequently Asked Questions about Aude Vrana
What company does Aude Vrana work for?
Aude Vrana works for Self-Employed
What is Aude Vrana's role at the current company?
Aude Vrana's current role is FACILITATION POUR DEVELOPPER EN INTELLIGENCE COLLECTIVE DES ACTIVITES CREATIVES ET FERTILES, VERTES ET VERTUEUSES.
What is Aude Vrana's email address?
Aude Vrana's email address is av****@****hoo.com
What is Aude Vrana's direct phone number?
Aude Vrana's direct phone number is 01 40 85 *****
What schools did Aude Vrana attend?
Aude Vrana attended Cy Cergy Paris Université, Campus De La Transition, Institut Des Futurs Souhaitables, Université Populaire De Permaculture, Edhec Business School.
What skills is Aude Vrana known for?
Aude Vrana has skills like Communication Marketing, Marketing Strategy, Fmcg, Marketing Communications, Strategy, Product Marketing, Change Management, Customer Insight, Luxury Goods, Digital Marketing, Crm, Negotiation.
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