Aude Vrana Email & Phone Number

Paris Et Ailleurs

FACILITATION EN INTELLIGENCE COLLECTIVEdep sept23. Co-création du Campus de la Coopération des Jardiniers du Nous en IDFdepuis Oct23. Animation d'ateliers auprès d'enseignants et chefs d'établissement ( Ecolhuma)Sept23. Réorganisation d’équipe et cohésion pour Habitat et Humanisme UrgenceMars-Sept23. Consultation citoyenne pour la réhabilitation culturelle d'un château Nov22-Juin23. Pérennisation et Essaimage École ComestibleDéc22-Juin23. Vision et fonctionnement de l'équipe du Jardin du Forum 104FACILITATION GRAPHIQUEdepuis Mars23. modélisation et scribing: AG, CR de réunions, formulaires d'une association de Communication Non ViolenteAvril23. scribing: Journée Transition Enfant-Adulte d'un HôpitalTRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertileCONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)depuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible)

France

PERMACULTURE - CONNEXION AU VIVANTdep Mars 2022 . Animation d'ateliers d'Initiation à la Permaculture (Ecole Du Breuil, Maison du Zéro Déchet, écolieux, Municipalités en IdF...)SENSIBILISATION DE LA PLANTE A L'ASSIETTEdepuis Déc 2022 . Ateliers de sensibilisation des enfants au bien manger (Ecole Comestible)TRANSITION ÉCOLOGIQUE & SOCIALEdep Déc21. Animations Fresques du Climat et Fresques de la RenaissanceMai22. Animation 4 scénarios ADEME pour atteindre la neutralité carbone en 2050 - Festival Ecologie et Travail à la Cité fertile

Région De Paris , France

. creating a new brand identity and communication. developing new BtoB and BtoC opportunities for France and Export

Région De Paris , France

. creating a new franchise agreement for bakers. developing new businesses for an image and relooking agency ( make-up, e-learning, training...). improving sales strategy for a market research agency . building the business model for a young fashion designer

Paris Area, France

B2C : 10 Shops in FranceB2B : Events & Catering International (28 POS in Japan, South Korea, Qatar, Dubai)Web Managed a €1m. budgetManaged marketing, communication and Artistic Direction teams (8 people)Responsible for: NEW BRAND IDENTITY & COMMUNICATION:. created a new brand positioning and a new retail design. coordinated new multi-channel communication campaigns(PR, events, promotional videos, 7 brochures per year, flyers, e-news, POS material)INNOVATION:. developed 500 new products per year (Launched 3 new collections per year for pastry, cooking, catering, chocolate divisionsDesigned all Daloyau packaging in houseNegotiated the groceries range with suppliers)CROSS CHANNEL SALES PROMOTION:. implemented local and international boutique marketing action plans(Merchandising, promotions, VIP events, Customer Service training). launched the e-shop and developed a digital and CRM strategy . conducted local events and catering marketing strategy BUSINESS OPPORTUNITIES: . negotiated and opened 4 new points of sales in high potential prestige locations(Drugstore, Aelia duty-free shop, SoOuest mall). facilitated the catering partnerships with Mogador Theatre, Moulin Rouge and Nespresso STRATEGIC CHANGE MANAGEMENT. Defined the Business Plan and the reporting process. Led multi-expertise task-forces RESULTS : contributed towards 30% growth in turn over in the past 2 years, opened 4 points of sale in Francefacilitated 6 current and future openings all over the world

Paris Area, France

Managed a €2m. budgetManaged a 2 people team . defined and implemented the offline & online CRM strategies . developed the Nuxe web site . outsourced the media planning RESULTS : launched the Nuxe web sitetripled the Customers Club members achieved an 18% cost savings in media budget

Paris Area, France

Managed a €5m. budgetManaged marketing, style and R&D teams (33 people). defined the brand’s new positioning and image. rationalised the range and launched technical innovations . re-motivated the team and reorganised the fashion design processRESULTS : achieved a return to breakeven profit

Paris Area, France

Managed a €7.5 m. budgetManaged marketing and graphic design teams (11 people). facilitated mass market and out-of-home listing. re-launched the brand with innovative concepts targeting the growing youth market. created an in house studio graphics team for dynamic and effective advertising, promotion and packaging RESULTS : facilitated listing (58% of retailers, Casino Cafétéria, France Boissons)

Paris Area, France

Managed a €2m. budgetManaged a 5 people team . participated in the global innovation hub for the Senséo coffee machine concept. developed new technology for the L’Or Absolu packaging. handled all studies on the coffee and snacking markets. Creation of the global innovation hub for 2 majors launches: L’Or absolu and Senséo RESULTS : launched L’OR ABSOLU and SENSEO, the very first portioned coffee, introduced in partnership with Philips coffee machines. Over 1 million equipped households in 2 years, now soft coffee pads represents more than 15% of the coffee market, with 33% penetration

Paris Area, France

Managed a €12m. budgetManaged a 2 people team . created and designed a new premium brand: L’Or de Maison du Café. created and conducted a revolutionary advertising and promotional campaignsRESULTS : obtained a record market share of 11% in 6 months for L’OR

Diplome Universitaire Intelligence Collective

Biodiversité

Approche systémique de la transition, à travers 6 Portes qui permettent d’élargir la compréhension et d’ouvrir des chemins de transition

Labsession, Prospective & Innovation

Activities and Societies: Lab#31, Communauté des C+ (conspiratrices et conspirateurs positifs) Approche prospective basée sur des signaux.

Ccp - Cours De Conception En Permaculture, Permaculture

Université des Alvéoles - Drôme Méthodologie de design : OBREDIM (secteurs, zonage, analyses des ressources et besoins…) L’agriculture.

Business School, Marketing/Marketing Management, General