How to increase the market share by increasing competivity is our 2022 focus. Amy from China, I started my manufacturing and was focusing on high end electro-accoustic products since 2006. some highlights below1. Analysize target market population structure. if Gen Y/Z get a large proportion, then focus on their aspiration, attitude toward technology and carrer, communican method, what they like and dislike, then we know how to hit their needs from engineering design to manufacturing. 2. Restructure the cost structure to make the company more flexible in a change world. 3. Speed up the project development with user oriented mindset.