Audityo Perdana Email & Phone Number

Indonesia

As Art Director of the Branding and Production Department, I oversee and shape the visual identity across a wide spectrum of media, including magazines, product packaging, corporate websites, and digital productions. My role combines strategic leadership with creative execution to ensure compelling and impactful visual storytelling.Key Responsibilities:Visual Strategy & Direction: Responsible for the overall design direction, managing a team of designers, freelancers, photographers, and illustrators to produce high-quality creative work that aligns with business objectives.Digital Presence: Oversee the design, functionality, and content of Sinar Mas Agribusiness and Food’s leading and satellite websites (e.g., goldenagri.com.sg and smart-tbk.com) to ensure they support corporate goals and enhance the company’s mission.Content Development: Led the creation of e-newsletters, electronic appeals, and event invitations, leveraging external platforms like MailChimp, SharePoint, and social media to tell the Sinar Mas Agribusiness and Food story in a shareable, engaging way.Creative Conceptualization: Apply creativity and strategic thinking to conceptualize and execute visual campaigns, bringing big ideas to life through innovative design solutions.Web Initiatives & Collaboration: Drive new web-based initiatives in partnership with internal teams, including GCC, IT, and program colleagues, ensuring all activities align with strategic goals.Performance Monitoring: Ensure all web and digital activities meet strategic objectives, optimizing performance to support overall business growth.Through this role, I combine creativity with strategic thinking to tell stories that resonate, enhance user experiences, and drive meaningful engagement. Let’s connect and explore opportunities to collaborate in the ever-evolving digital design and communication world.

Specialize in creating engaging, consumer-focused digital content that drives conversions and enhances brand visibility across various platforms. My expertise spans content strategy, execution, and optimization, ensuring alignment with overarching business goals.Key Responsibilities & Achievements:Content Development: Create fresh, relevant content highlighting products, promotions, contests, events, and partnerships, designed to resonate with diverse consumer segments and drive engagement.Strategic Collaboration: Partner with the SCI brand team to align content with seasonal objectives, key initiatives, and available creative assets, ensuring cohesive messaging across all touchpoints.Project Management: Coordinate projects across creative teams while adhering to established style guides for email, website, and other digital channels.Omni-channel Consistency: Ensure content integration across multiple consumer touchpoints, including email campaigns, online advertising, and SCI eCommerce platforms.Market Research & Ideation: Conduct research on the online retail landscape to generate campaign ideas, with a focus on competitive and seasonal retail trends.Data-Driven Insights: Leverage consumer data to understand personas, create tailored content for different segments, and execute A/B testing to optimize engagement.Web Analytics: Analyze consumer behavior trends and content performance through web analytics, using insights to refine strategies and improve outcomes.Creative Briefs & Copywriting: Craft creative briefs with input from eCommerce and brand teams, and write, proofread, and edit copy for emails, websites, and social platforms.Content Approval & Optimization: Streamline content generation and approval processes, ensuring all materials meet quality standards and are approved before publication.I am committed to refining processes and delivering impactful content that drives measurable results.

Jakarta

Creates inspiring and challenging conceptual ideas for clients that work in a truly integrated way, both online and offline. Responsible for the quality of execution and quality of thinking and come up with the best creative solutions. Work as a team with the Copywriters and Designers and are responsible for seeing the idea through the creative process to final sign off. And also work according to Brand guidelines and show understanding and relevance to the target market.

Singapura

Established design consultancy and has served companies and businesses from various industries including branding, design, property, publishing, education, pharmaceuticals, manufacturing and government sectors• Oversee client relations, daily operations, marketing, purchasing• Art direct creative teams on project basis• Write ad/design reviews business and industry magazines

Jakarta

Specialised in Poster Designer, Print, Branding and Web design. As well as Graphic Designer on large projects involving movie poster

Jakarta

Employment as CSBB more directed towards employment promotion to design and deliver the goods on sale. in this work include semual group of companies consisting of 4 companies in it. CSBB also not only play an active role in designing the course, but also an active role in the sell the goods on offer.

Jakarta

obs at PT Limeda International to design everything in the form of merchandise.such as cardboard, clothes, stickers, batik, and also design a company profile,leatflet and brochures as well as some promotional items

Master Of Arts (Ma), Desain Komunikasi Visual

Magister Management (M.M), Manajemen Marketing, 3.2

Sarjana Desain, Desain Komunikasi Visual

Sarjana Desain (S.Ds), Desain Komunikasi Visual, 2.9