Audra Murphy Email & Phone Number

Philadelphia, Pa, Us

Plano, Tx, Us

- Strategic leader of all marketing and communications sub-functions including Product Marketing, Content Marketing, Corporate Communications, Internal Communications, Creative Services, Strategic Events and Thought Leadership- Overall management of NPS program, client reference program and win/loss. - Responsible for management of marketing budget, outcomes, tracking and ROI reporting. Increased sales accepted leads by 20% over an eight-month period. Conversion rate of actionable leads increased to 60% on a monthly average basis- Lead internal and external merger & acquisition communications, including communications support for Executive Leadership, HR and all client facing colleagues- Advise executive leadership on all media relations and external communications- Responsible for nThrive digital footprint, including web presence, advertising, SEO and social media- Lead Enterprise Colleague Communications and Executive Communications- Leading launch of brand and messaging refresh company wide. Inclusive of all digital and print content specific to product and corporate messaging.- Serve as company spokesperson

Plano, Tx, Us

- Senior leader of four distinct communications teams including Public Relations, Client Communications, Thought Leadership and Meetings & Events- Developed the external communications strategies for nThrive including PR/Social planning, crisis communications, and client communications- Created corporate messaging for rebrand (Precyse to nThrive). Managed all brand events, communications and launch efforts- Managed multi-million dollar budget and created event tracking process to prove ROI year over year. Reimagined virtual events through the year of 2020, increasing webinar lead generation by 600% - Oversaw Newsroom content on nThrive.com, including the company blog, press room, industry thought leadership articles, press releases and social feeds- Approver of corporate messaging for all external content- Led creation of external newsletters to promote nThrive brand, solutions and client engagement- Leveraged internal subject matter experts and clients to increase visibility through best in class external speaking program. - Managed industry events and sponsorships to position nThrive as a top thought leadership in the industry

Plano, Tx, Us

- Develop the external communication strategies for nThrive including PR/Social planning, crisis communications, and client communications.- Manage four distinct communications teams including Public Relations, Client Communications, Thought Leadership and Meetings & Events- Serve as company spokesperson- Manage multi-million dollar budget and prove ROI year over year. - Lead creation of external newsletters to promote nThrive brand, solutions and client engagement- Oversee Newsroom content on nThrive.com, including the company blog, press room, industry thought leadership articles, press releases and social feeds- Manage corporate messaging in all external collateral- Leverage internal subject matter experts and clients to increase visibility through best in class external speaking program. Leverage industry events and sponsorships to position nThrive as a top thought leadership in the industry.

Plano, Tx, Us

- Manage all thought leadership activities for Precyse, including creation of speaking abstracts, presentations and speaker preparation. - Direct external communications activities for the company. Coordinate all media opportunities for print and online publications - both proactive and reactive. Write byline articles for Precyse executive and senior leadership teams, create press releases and secure placement. - Lead all national trade show activities including booth design, show logistics, pre- and post-show marketing, onsite logistics, lead capturing, and event coordination.- Maintain website content and recently launched the new corporate website. Work directly in the back end Content Management System- Lead Marketing Communications team- Support Government Relations communication efforts, internally and externally- Implemented demand generation email marketing efforts for Precyse.- Oversee all Social Media efforts

- Managed all press activities including media pitching/interaction/strategy, press release development, byline creation and tradeshow/event promotion- Created and managed all corporate social media strategy and execution on mass social media sites, blogs, discussion boards, and social job sites. - Provided communication counsel to executive team regarding external communications strategy- Wrote external, thought leadership communications for EHR executives- Engaged in planning, development and content management of mass client communications including hot-topic bulletins and the EHR Client Newsletter - Assisted in content and creative development of external website refresh/redesign- Managed all activity related to EHR’s corporate presence, including general oversight of corporate web site

Forchheim, De

- Managed U.S. and global media relations and public relations efforts for laboratory diagnostics division- Interim manager of U.S. media and public relations for Angiography, Ultrasound, and Refurbished Systems business units- Created and coordinated social media efforts across the healthcare sector- Developed strategic PR plans for individual business units that support marketing objectives- Managed content and posting of all public relations materials to the Siemens Healthcare USA internet and corporate communications intranet using html coding- Maintained monthly electronic reports for internal clients that highlight PR efforts and media coverage- Oversaw the public relations intern by creating a project plan and managing daily activities

Forchheim, De

-Project managed public relations intern. Created project plan and manage day–to–day activities-Managed all Siemens Healthcare product placement opportunities-Co-managed Siemens internal rebranding efforts by creating and executing project plans in order to educate employees about new naming conventions-Managed pre, onsite, and post-trade show activities, creating PR plans and all media materials for tradeshows including media CDs, internal guides, and spokesperson reference guides. Manage booth tour scheduling and media follow up. -Wrote press releases, news bytes, internal news stories, and other media related materials. -Supported global PR efforts including partnerships with Disney, satellite media tours, and crisis communications-Pitched media story ideas about Siemens products, campaigns, and events.

Forchheim, De

-Managed content and posting of all public relations-related materials on public relations internet and corporate communications intranet-Coordinated publicity for trade shows and events including developing press kits, organizing event materials, and arranging media tours and press events-Developed materials including press releases, executive biographies, media alerts, “news bytes” and other external communications on Siemens imaging, diagnostic, and medical software, equipment and executives-Managed internal communications activities for PR team, such as monthly status reports, internal and external distribution of press releases, and creation and maintenance of distribution lists

Forchheim, De

-Monitored publications and managed the monthly clip report, distributed to executives globally, and the weekly issues audit, distributed to nearly 1,000 employees-Wrote media alerts and articles, including photos with captions, published in local press and internal publications -Supported the publicity efforts for Siemens Sponsor-a-Child program as well as Siemens work with industry trade groups