Freelance marketing and communications strategy and execution.Past client roster includes: SonALAsense, 10x Genomics, Natera, TwinStrand, Truvian, PacBio, Deepcell, Codex DNA, and more.Communications strategy developmento audience identificationo goal developmento establish communications pillarso content strategy developmento channel and activation strategy (social media, PR, etc.)Marketing strategy developmento messaging and positioningo integrated marketing strategies to support education, awareness or demand goalso sales enablement tools Writing Serviceso articleso bylineso videoo social media postso press releaseso thought leaderships articleso creative copywriting

Primarily contributing as an Account Manager for a various clients of Spectrum Science, leading teams to develop client public relations strategy, serve as the day-to-day client contact while managing goals and assignments for our internal teams. Provide consulting and tactical execution of special projects as needed, such as messaging and positioning, web copy writing, etc.

Head of marketing, responsible for creating the foundation of NanoCellect's brand and messaging, strategic planning, program creation and tactical execution of marketing efforts to drive demand and brand awareness to support revenue growth. Lead and build a marketing team that is closely aligned with the sales and field service organization, oversee and measure lead and opportunity funnel health, and ultimately partner with leadership to develop and support NanoCellect's international distribution channels.

Marketing leader and primary strategist overseeing both the Applied Genomics Business Unit, encompassing 6 areas, as well as all programs for our Research audience. Responsible for leading a team of 5 to support the achievement of objectives of the business unit, and our commercial team, via integrated marketing strategies, sales training and tools. Additionally, in collaboration with senior leadership and other business unit leads, identify gaps, areas of optimization, and plans for risk mitigation within the global marketing processes. Applied & Research Markets:• Understand comprehensive audience (clinical, consumer, researcher) needs in key segments and translate these needs into successful marketing programs that drive revenue growth.• Identify key opportunities for creating campaigns that align Illumina portfolio of solutions to customer’s needs.• Guide the development of marketing messaging and programs, go-to-market strategy and tactical activities, managing and liaising with agency or third party involvement when appropriate.• Work collaboratively with sales, product and regional marketing to ensure understanding and alignment of marketing programs and campaigns, and providing them with tools and training.Understand Your Genome (UYG)• Build novel programs that incorporate consumers, KOL’s, and the scientific and medical communities, to raise awareness of personalized medicine and drive demand for “healthy” whole genome sequencing, leveraging both digital and traditional channels.• MeWeBig.com: Built Illumina’s first awareness and demand program and web site targeting both consumers and physicians, educating them on the value of your own genome for you, your family and society. • Genome Zone at 2015 SDBB Chargers Drive: Educated and engaged 3,500+ community members attending the Chargers Drive to provide a better understanding of DNA and its implications for health.

Accountable for leading the US Western region sales team in launching and generating new business within the HCP market by developing new users and expanding utilization of Pathway’s genetic tests, and creating training materials and collateral designed to educate patients. Stimulate growth, provide feedback on product performance, recommend strategic and tactical steps, and create an environment where sales managers can flourish and succeed.

Responsible for managing marketing initiatives and the marketing team; promoting the various services offered by Pathway Genomics. Develop annual and quarterly strategic and tactical plans to support the sales team and overall growth of the company.

Volunteer at non-profit organization

Own and drive integrated marketing strategies and associated campaigns/programs in concert with commercial business strategy and brand strategy. Establish strategic design and communications plans, and maintain quality assurance oversight across all channels while interacting with a matrixed, geographically dispersed team of commercial personnel (sales, marketing, support) in the execution of the above. Results include 5 successful product launches and more than $100M in opportunities influenced.

Managed all Social Media initiatives and the tactical execution elements associated with all integrated marketing programs and various product launches, working with key internal and external groups on campaign set up, lead management, campaign tracking and analysis, event logistics, email execution tracking and list segmentation. Results for FY10 include 64% growth in one identified target market, and more than $2M in software opportunities influenced.

Communications manager charged with all MARCOM activities related to advertising, direct mail, commercial literature development and production, literature distribution, web development and maintenance, as well as all electronic media and presentations.