To put it simply, I manage all things marketing for SIG's five ed-tech brands. Daily duties are solving creative problems and integrating technology that's essential for campaign success.

Managed the execution of marketing communications, lead generation strategies, andcontent creation. Leveraged company branding across all social media and digitalchannels. Designed ad creative and wrote copy for promotional literature, press releases,and newsletters.• Generated more than 1,500 qualified leads utilizing inbound lead generation tactics• Defined sales cycle, cultivated automated lead nurturing series (email, print mailers,retargeting), & restructured CRM based on pre-defined sales stages• Developed comprehensive digital marketing plan and yearly content calendar whichincluded editorial approach that appealed to target audiences, channelrecommendations, content ideas, influencer advocacy & campaign concepts• Designed customized metrics dashboard to monitor campaign efforts and providedKPI reports to senior management on a biweekly basis• Restructured business sales strategy from out-bound to in-bound approach whichreduced annual company costs by $200,000 per year• Increased social media follower base by 1300% across multiple channels by leveragingbrand assets and unique content to targeted demographics

• Authored whitepapers on relevant financial topics for website blog; designed &incorporated print collateral for company conferences & events• Played integral role as project manager in new website build by overseeing anddirecting of design team; implementation of SEO strategy drastically increasedcompany’s search page position for high-bid keywords• Designed & executed account-based marketing identification – action plan for socialmedia interaction with important potential clients and industry contacts• Organized, designed, & executed print mailer campaigns to targeted demographics• Performed proactive outreach calls to VIP clients to increase touch-points and ensurewhite-glove service objectives

I taught two terms (22 classes) in the summer of 2012 in South Florida for the company. Duties included teaching Institute's curriculum within five-week courses for eight different levels.

Certified ACT/SAT Proctor, Tutuor