Crecera Brands is the driving force behind Sportsman's Guide, The Golf Warehouse, and Baseball Savings.com, three of America's leading retailers of outdoor gear, sporting goods and golf supplies.

Strategic leader accountable for driving brand awareness, action and sales attribution through paid/owned/earned consumer & shopper marketing connections, partnerships and promotions.

Accountable for driving PCB growth via new product innovation, paid/owned/earned media connections and eCommerce.

Lead a team of 40+ interactive marketers, IT & agency partners (editorial, design, UX, publishing) with responsibility for driving sales of GMI products by building audiences, creating and distributing brand content, managing advertising revenue and delivering world class user experiences across multiple digital touch points.

The Box Tops for Education Program is the largest consumer packaged goods loyalty/school fundraising program with 35.1 million participating households.• Owned P&L, responsible for driving differential loyalty/buy rate for GMI brands via the impact BTFE has on schools. Grew participating HH buy rate by 6% YOY (2015-2016) while contributing $78 million to schools.• Led strategic planning; developed roadmap to digitize BTFE program leading to the launch of a new mobile app that captures shopper purchase data to remarket against. 70% of downloads were new HH.• Managed external licensing/marketing partnerships with Kimberly Clark (Kleenex), SC Johnson (Ziploc), Reynolds and RB (Lysol, Finish).• Partnered with Shopper Marketing; improved 2016 Back to School merchandising at retail by +16% YOY and introduced the idea of e-Commerce merchandising events with Amazon resulting in $1.00+ ROIs for GMI brands.

Managed a portfolio of digital platforms including BettyCrocker.com (Top 5 food content site), the Betty Crocker App, Tablespoon.com and BTFE.com leading a team of 20+ interactive marketers, IT & agency partners (editorial, design, UX, publishing).Led strategic planning process to deliver annual platform business plan, content strategy, and marketing/media plans resulting in 3 years of 25%+ growth on BC.com and 53%+ growth on TBSP.com.

Owned P&L; responsible for category expansion and the launch of Recipe Starters Cooking Sauces; a $30 million incremental business contributing 2 pts. of HH penetration and 3 pts. top line growth in year 1.Managed day-to-day agency relationships to execute multi-million dollar consumer ad budget and media plans including TV, digital and social media.

Owned P&L; led the development and execution of growth initiatives for Club, Drug & Dollar channelsResponsible for innovation strategy and commercialization of new products; including 2 new offerings developed with unique business models (external manufacturing, new packaging formats).Performed profit & mix analysis to identify more than $2 million of profit improvement opportunity.Successfully executed first-ever Outnumber Hunger corporate event with Sam’s Club resulting in $1.4 million incremental sales over 2 months.

Leader of Trade and OEM Channel Marketing teams with $350 million in revenue and $10 million in marcom and deduct budget responsibility. Managed team of 9 Marketing Managers and specialists in the United States and Canada and the development and execution of go-to-market strategies, tools and programs including: annual/project plans and budgets, internal and external customer communications, training programs, market research, customer segmentation, lead management, loyalty rewards program, sales literature, merchandising, advertising, public relations, web sites, trade shows, sales programs and metrics/return on investment for all.