Audra Hastings Email & Phone Number

Bentonville, Arkansas, Us

Boston, Ma, Us

>> Developed user-centric interfaces in partnership with Experience Design for Wayfair’s Global Transportation Organization through an end-to-end product design and development process, resulting in reduced onboarding and task completion times, improved user experiences, increased user productivity, and more accurate user-reported data.>> Led content-driven initiatives across the organization including terminology alignment, global content internationalization, and the product translations process.>> Planned, executed, synthesized, and shared user research to influence product roadmaps and the prioritization of incremental UX improvements.>> Educated the Global Experience Design organization on the Transportation Experience Design team’s various end users, their pain points, and their needs (warehouse teams, driver teams, planners, carrier contract managers, etc.).>> Supervised the development of training materials and Standard Operating Procedures for new tech pilots and rollouts in partnership with the Global Supply Chain Training and Tech Deployment teams.>> Increased cross-team visibility by developing and implementing a cadence of newsletters for the Driver Tech team.>> Managed and provided visibility into all Transportation Content Strategy current and planned work through a backlog/roadmap, quarterly OKRs shared with Transportation leadership, and a project level of effort sizing rubric used to define project scope.>> Represented the Global Transportation Organization on the Wayfair Terminology Committee.

Boston, Ma, Us

>> Developed user-centric information architecture and cohesive messaging strategies across transportation and delivery technology to achieve business and user goals. Collaborated closely with Product Design and UX Research and partnered cross-functionally with Product, Engineering, Operations, and Training.>> Identified the need for a scalable Content Strategy solution across several product teams due to resource constraints. As a result, created and launched the WDN Content Style Guide and Guidance Checklist to standardize UX content decisions made by Product, Engineering, Experience Design, and Operations teams.>> Planned, executed, and synthesized data from several high-impact discovery and user feedback research initiatives that both informed product roadmaps and user workflow decisions and introduced key organizational opportunities.>> Partnered closely with Operations and key organizational stakeholders to align on terminology and definitions to be used across the global Wayfair transportation and delivery network.

Atlanta, Georgia, Us

>> Worked cross-functionally with other key departments to draft and send daily, weekly, and seasonal communications to our franchise network of over 1,300 global locations>> Collaborated with marketing and e-commerce partners to develop a messaging strategy that resulted in a cohesive customer journey (from acquision to retention)>> Wrote all consumer-facing email copy, web assets, store signage, and marketing collateral>> Curated content for and operated company webinars>> Created content for the Edible Arrangements blog and paid/organic social media>> Wrote scripts for Telephone on Hold messages, radio spots, and internal videos

>> Wrote product positioning statements for Eastern Mountain Sports, Bob’s Stores and Sport Chalet>> Gathered, edited and uploaded product images>> Assisted in the re-launch of www.ems.com, www.bobstores.com and www.sportchalet.com>> Managed and uploaded product content into CMS and PIM systems>> Created content for in-store collateral, marketing materials, web assets, and email campaigns>> Wrote content for website landing pages and home pages>> Pulled reports for weekly workflow and delegated tasks among content team>> Served as content point person for buyers, web merchandisers, and store operations managers>> Supervised temporary content team employees>> Managed quality assurance by addressing customer service issues on each site>> Worked with cross-functional partners to create voice of brand for digital marketing tactics

>> Wrote and managed client and agency social media content through Hootsuite>> Built sitemaps for various client websites>> Wrote and uploaded web content through CMS>> Wrote and published blog posts for agency and clients>> Proofread copy for client review>> Created social media editorial calendars for clients>> Created new business presentations>> Assisted with creating client social media marketing strategies

>> Wrote and published agency and client blog posts>> Drafted and published social media content for various clients through Hootsuite>> Served as a Production Assistant on video and commercial shoots>> Created and managed social media content for agency accounts>> Uploading website content through CMS>> Conducted website audits, research projects, and competitive analyses>> Co-created a social media campaign proposal complete with a competitive analysis, a content strategy, a publicity campaign and a final presentation of the proposal to the company's CEO

London, England, Gb

>> Drafted social media posts for various clients>> Compiled and maintained media lists>> Wrote pitch letters, press releases, and blog posts>> Researched client and competitor marketing strategies>> Maintained accounts in company CRM database>> Participated in internally-run PR Boot Camp