Founder of public relations and marketing firm that delivers strategic integrated communications programs to drive visibility and awareness for various clientele.• Writing: Produced blog content, newsletters, articles and press releases for a variety of companies and industries including: asset software technology, construction, dance studios, entrepreneurs, and computer software companies; served as a Ghost Writer to produce promotional content for major retail and restaurant franchises to lead them through grand opening events. • Content Development: Maximized business reach and expanded awareness by writing SEO targeted blogs for clients across diverse industries. Crafted tactical marketing materials, including executive bios, newsletters, emails, and client communications to internal and external contacts. Wrote strategic copy for feature articles, bylined articles, and web content.• Public Relations: Spearheaded public relations campaigns encompassing press releases, media relations, interviews, and photoshoots. Tracked and analyzed campaign performance. Provided marketing, advertising, and PR contract services for national franchise clients to support full-service PR firm. • Media Buying: Attained key print, online, radio, and television media placements; researched media outlets and negotiated countless contracts. Partnered with each Account Manager for publications to provide turn-key project management services related to their advertising strategy.

Copywriter for multiple clients/industries within a global PR/communications agency that specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement, and content creation. • Copywriting: Long and short-form copywriting for healthcare sector, including monthly corporate bylines; targeted advertorials; physician Q&As; patient storytelling; awareness content for patients, caregivers, physicians, and educators.• Strategic Communications: Drive content initiatives while managing teams, handling client communications and reporting, and spearheading awareness and communication efforts.• Editorial Leadership: Deliver editorial guidance for published content, partnering with teams that create content assets for daily publishing, including approving, editing headlines, and copywriting. • Written Communications: Own and lead the writing style approach and processes to ensure copy voice, tone, and style are consistent across all content.

Managed the Content Marketing product which includes detailed copywriting of savvy, SEO-rich content for healthcare providers through a digital blog product, resulting in accelerated medical practice growth and optimized online presence.• Copywriting: Copywriter and manager of targeted blog content covering industries such as cosmetic surgery and aesthetic procedures, dermatology, dental procedures and care, general health/wellness and medicine, orthopedics, pediatrics, and vision. Partnered with over 130 practice stakeholders to define goals and vision for growth. Development of written content for company corporate website.• Project Management: Tracked 400+ blogs monthly by implementing project management system; workflows included keyword analysis, topic curation, writing, editing, quality, approval, and publishing. Generated product growth month-over-month, achieving 380% growth in participating practices; grew from 27 practices to over 140 practices. • Content Performance Analytics: Analyzed keywords and tracked site performance to inform content strategy developed in collaboration with SEO manager and CSM Team. Partnered in tandem with inter-departmental teams to define and evaluate KPIs for each practice.• Editorial Direction: Established editorial standards for content marketing to deliver medically accurate, clean writing that met client requests. Oversaw quality assurance to ensure best SEO practices.

Coordinated development of corporate communications and public relations initiatives that strengthened the brand and achieved business and performance objectives for the international headquarters of sign and graphics franchiser.• Corporate Communications: Crafted all copy and collateral for the organization, including press releases, industry-related articles, bylined editorials, POS letters, and executive speeches. Built local marketing communications and public relations plans in collaboration with franchisees. Facilitated effective communication as the liaison between the organization and the public relations firm hired to manage U.S. PR activities; also delivered international PR activities in the United Kingdom.• Internal Communications: Served as Editor for internal publication of 30+ page franchise network magazine; led writing, editing, layout, advertising sales, and invoicing for the publication.• Media Relations: Collaborated in the planning, development, and promotion of events to celebrate milestones for major franchises and their franchisees; served as liaison with media outlets.

• Produce written communications on behalf of association President and CEO and Chairman of International Board of Directors - including speeches, Power Point presentations, bylined articles, letters, interview briefs, speaking points and other materials as required.• Develop press releases for the association and communicate to the international media.• Primary contact for Chapter Vice Presidents of Communications, providing media relations advice/counsel, key messages and speaking points, and monthly memos to ensure delivery of consistent messages throughout the entire association.• Responded to media inquires; proactively pitch stories to trade/business media.• Managed association email blast calendar and oversaw segmented e-marketing campaigns that drove registration for international conferences; promoted association products and services to members.• Wrote and managed weekly e-newsletter, Community NetNews, including special targeted editions for Canadian and European membership.• Managed press kit content and communication of key messages to staff, journalists, members and other audiences.• Provided recommendations about communications tactics and execution of communication plans.• Key media placements: Fortune, Dallas Morning News, FOX 4 News – KDFW TV (Dallas FOX affiliate); Dallas Business Journal, Wall Street Journal, European CEO, Houston Business Journal, New Orleans Times Picayune, Business Travel News, Corporate Meetings & Incentives, The Planner, Meeting News, The Meeting Professional, Meetings West, Meetings & Conventions, Successful Meetings, Smart Meetings, and BBT Online.

Small boutique advertising, public relations and design agency, specializing in commercial real estate industry.• Plan and implement print media buys and insertion orders to publications• Work with creative director in processing and progression of creative/design material• Create estimates, purchase orders and production schedules for all projects• Pitch story ideas, editorial submissions and clients as source contacts to local and national media• Build relationships with local print media and vendors• Copywriting for ads, direct mail, Web sites, brochures• Organize and direct photo shoots, on location and in studio• Compile and upkeep of all client related photography• Write and distribute press releases to local and national media• Compile and maintain clipping reports and recaps of all client coverage