Audra Hoy Chaimson Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

Fox Lake, Wisconsin, United States

Madison, Wisconsin, United States

Online retailer of fabric, precuts, sewing kits, patterns, and notions. Home to the largest quilting channel on YouTube. Part of the Creativity, Inc. family of brands.- Promoted to position within Creativity, Inc. family of brands.- Managed enterprise-wide strategic revenue growth engines for Missouri Star Quilt Co.- Led launches of new content initiatives from ideation to video production.- Worked with buying team to expand product assortment according to projects and content channels.- Developed relationships within the industry to cultivate meaningful content, products and synergistic partnerships.- Planned content calendar to align with new product assortments, trends, customer desires and seasonal interests.- Curated development and produced educational content, video and written, for continued brandexposure and partner growth.- Evaluated feedback and revenue analytics to assess impact and areas of improvement.- Managed projects including, but not limited to, product planning, creative briefs, video production, all-team meetings, multi-departmental impacts, revenue and metric tracking.- Worked cross-functionally across organization.- Member of Creativity, Inc. DEI Group.- Member of the Creativity, Inc. Employee Engagement Guild.

Online retailer of fabric, patterns and sewing supplies. Part of the Creativity, Inc. family of brands.- Developed and managed new marketing programming and content calendar for the brand toachieve revenue growth and establish brand loyalty.- Executed strategic planning based on revenue and enterprise-wide growth objectives.- Led launch of Wardrobe Builder program from ideation to contract negotiation and videoproduction.- Curated development of continued educational and promotional content for continued brandexposure and partner growth.- Maintained social media presence and test innovative initiatives with internal marketing teamand external contractors.- Planned customer facing interactions and representation of the brand for both present andfuture state.- Assisted in achieving 62-141% revenue growth in the first three months of employment.- Developed culture and project initiatives to secure positioning in the creative marketplace.- Wrote blog content, manufacture marketing pieces, and execute marketing photography.- Member of the Cross-Brand Advisory Committee for Creativity, Inc. brands.- Member of the Creativity, Inc. Employee Engagement Guild.

Public-private non-profit economic development organization that provides project facilitation, funding, site selection assistance, and support to local businesses and startups.- Developed and currently manage $500,000 fund for entrepreneurs in greater Oshkosh.- Manage $2.5 million city-funded Greater Oshkosh Revolving Loan Fund.- Led development of proposal to retain the only Fortune 500 company in Oshkosh; resulted in a $35M capital investment from Oshkosh Corporation. - Key influencer to help build relationships with investors, stakeholders, employers, and governmental agencies.- Team lead on Oshkosh Food Co-op Site Selection Committee – actively managing all aspects of the location selection process from site due diligence to lease negotiations.- Work collaboratively with businesses and all levels of government to advance economic development in the region.- Successfully awarded 12 loans and eight grants totaling $885,000 for development and growth of local businesses who are all currently operating successfully.- Secured $515,000 in grant funding from state and local entities for expanding businesses.- Fund management includes, but not limited to, vetting applicants, completing all reporting, and working with nine-member Revolving Loan Fund Board Committee.- Oversee marketing, communication, and event coordination for the organization.- Executed planning and implementation of organizational three-year strategic plan.- Conduct ongoing business retention and expansion efforts.- Drive conversations on workforce needs and program development, especially focused on diversity and inclusion, as well as incarceration-to-work initiatives.- Lead demographic and property research for client projects.

Third largest University of Wisconsin System school providing bachelor and graduate level degrees and certificates. - Developed and launched core curriculum and comprehensive startup initiatives for the first aviation/aerospace early stage accelerator program in the United States.- First cohort graduate using developed curriculum presented on Shark Tank with successful $360,000 investment from Richard Branson, Lori Greiner, and Mark Cuban.- Implemented integrated marketing strategies to promote AeroInnovate and the university’s aviation initiatives.- Identified innovation trends and emerging needs for technologies in the aviation industry.- Budgeted and executed initiatives for $1 million Department of Defense grant.- Connected AeroInnovate accelerator participants with integrated and developmental programs, mentors, and opportunities.- Created strategic and fiscal plans for educational and economic initiatives.- Grew strategic relationships with key stakeholders.- Actively identified new opportunities for entrepreneurs, investors, and corporate partners.- Managed grants with federal, state, and regional government agencies.- Worked with AeroInnovate advisory board and managed student staff members.

International non-profit that provides education, networking, events, and scholarship opportunities to more than 12,000 members.- Achieved largest chapter network growth on record, greater than 18%, in first year of employment.- Grew international relationships and built connections with chapter leaders, WAI membership, and aviation industry.- Developed proactive and innovative programs that aligned with the organization’s goals.- Primary industry relations liaison for chapter programs and outreach.- WAI spokesperson at national and regional aviation events.- Streamlined organizational processes for members and enhanced communication with chapters.- Chairman of WAI Marketing Committee and oversaw all strategic marketing initiatives for the organization.- Remote employee, split time between headquarters and home office.

- Planned and executed aviation industry fundraising gala for more than 1,100 attendees that raised more than $3 million for international non-profit.- Contracted with marketing firm to develop social media calendar and content.

Event space in Oshkosh, Wisconsin that provides more than 18,000 square feet of meeting and event space. - Increased room rental 26% and days booked 20% over previous year.- Coordinated events for groups up to 1,000 attendees.- Led and coached team of five employees.- Built strong relationships with clients from first consultation through event completion.- Accountable for all event elements including, but not limited to budgets, timelines, food/beverage, setup, and audio/visual.- Managed fiscal year budget and negotiated partner contracts.- Tracked event bookings to ensure continued growth and client satisfaction.- Ensured last minute changes and unforeseen developments handled with minimal impact.

Marketing firm based in Fond du Lac, Wisconsin that provides full-service brand development and web design services.- Managed more than 50 national clients, including Kohler.- Worked with accounts to develop and achieve marketing goals through strategic planning.- Created estimates and proposals for prospective and current clients based upon marketing needs and budgets.- Key lead in the execution and implementation of media and collateral with a team of graphic designers and web developers.- Created project timelines long to manage workflow efficiencies throughout the agency.

Global manufacturer of health and wellness products based in Commerce Township, Michigan.- Promoted to this position by company president after only 13 months of employment.- Developed global marketing strategies for a $45 million consumer products brand.- Marketed entire consumer product line of over 120 items to existing and prospective retailers.- Key communication lead for internationally located factories on all product development and project executions.- Responsible for monitoring and evaluating market competition.

Global manufacturer of health and wellness products based in Commerce Township, Michigan.- Supported National Sales Managers, Director of Sales and Vice President of Sales & Marketing. - Developed sales meeting materials for sales managers, sales representatives and customers. - Organized trade show set-up and execution. - Evaluated customer sales, forecasting and shipping reports for use in purchase orders, meeting and presentations.

B.A. Journalism/Mass Communication, Emphasis: Advertising/Public Relations; B.A. History

Activities and Societies: Public Relations Student Society of America, Officer Position: SecretaryGraduated cum laude.

Education record

Basic Economic Development Course

Education record

Leadership Oshkosh brings together a diverse group of individuals who share an interest in and commitment to the Oshkosh community..