Audra Kessler Bennett Email & Phone Number

Cleveland, Oh

Cleveland, Ohio

✓ Researched and implemented new donor database for tracking 800 NFP constituents.✓ Secured $92K grant to develop brand platform to position organization for growth. ✓ Established marketing and fund development departments, recruited and trained staff and authored policies and procedures for both departments.✓ Supported three new site openings and two new business lines (dental and pharmacy) through communications plans—open houses, localized advertising and community events.✓ Spearheaded ongoing, geo-targeted consumer awareness campaign including TV spot, search and digital platforms, resulting in average CTR of 6.2%, CPC of $8.04 and 44 phone calls.✓ Blueprinted new patient onboarding experience with multidisciplinary team; streamlined paperwork resulting in enhanced patient education and 82% patient satisfaction score.✓ Doubled individual and corporate donations ($85K to $174K) over four-year period and generated $600K-$800K in private foundation support annually through targeted fundraising.✓ Managed North Coast Health acquisition by spearheading communication plan, rebranding activities and fund development integration strategy.✓ Grew social media presence 37% across Facebook, Instagram, Twitter, and LinkedIn.

Cleveland/Akron, Ohio Area

✓ Led marketing team of six staff in rebranding initiative at HealthSpan post acquisition.

Cleveland/Akron, Ohio Area

Director, Corporate and Marketing Communications (October 2007 - October 2013)✓ Managed $5M budget (marketing, advertising, operations) for 14 staff.✓ Reduced overall print budget 15% through various cost-cutting initiatives such as converting member newsletter from print to digital.✓ Re-launched national Thrive campaign; developed internal merchandising campaign that resulted in 300+ employees attending kick-off event to create brand ambassadors.✓ Exceeded membership targets by 3% by collaborating with executive leadership to deliver communication plans in support of care delivery system redesign.✓ Developed plan to open five new medical office buildings over four months.✓ Managed media and partner relationships with top organizations including Crain’s Cleveland Business, Inside Business, Lake Erie Monsters, Cavs and American Heart Association.✓ Initiated 3-5 direct mail campaigns annually with 0.07-0.5% response rate.✓ Conducted B2B awareness campaign, including radio, print and digital, resulting in 1,000+ visits on microsite with a CTR of .05% and a CPC of $13.16.Senior Communications Consultant (March 2007 – October 2007)✓ Developed and implemented internal and external communications strategy to launch MyHealth Manager member portal, resulting in 26% member registration.

Cleveland/Akron, Ohio Area

✓ Managed $332K budget and supervised two staff; oversaw membership development, corporate membership sales and marketing communications for eight directors.✓ Championed largest membership drive with 2,500+ new members exceeding goal by 34%.✓ Exceeded projections for charter memberships at Geauga (37%) and Lakewood (25%) YMCAs. ✓ Improved advertising campaign cost per acquisition (CPA) by 33% over three-year period.✓ Blueprinted crisis communication strategy and managed media inquiries during reorganization.

Beachwood, Oh

✓ Developed complete corporate identity package and print collateral materials; led planning and implementation initiatives for website, marketing and public relations (PR) programs.

Coursework, Graduate Studies

Bachelor Of Science, Journalism

E.W. Scripps School of Journalism