Audra Sorensen Email & Phone Number

Salt Lake City, UT, US

Salt Lake City, UT, US

- Member of Executive Team and developed and managed the five-year strategic plan with the CEO and Board of Directors.- Managed all digital marketing, advertising, and public relations initiatives based on data, and helped cultivate a 10 percent increase in social media engagement on key social media campaigns.- Supervised the creative services managers.

Salt Lake City, UT, US

- Supervised the creative services employees and projects related to external communication, advertising, social media, design, website, events, film premieres, and retail sales.- Managed the $350,000 advertising budget.- Negotiated media buys, travel/tourism incentive projects, discount programs, and promotional partnerships.- Wrote, produced, and managed.

Salt Lake City, Utah, US

Public Speaking/Media ManagementAppointed primary spokesperson/public information officer (PIO) for Salt Lake City Fire, responding to fires, HazMat incidents, water rescues and other emergencies.- Managed the 24-7-365 media hotline, and worked with media and other community PIOs to relate consistent, timely and accurate public information- Wrote news.

Strategic Planning and Public PolicyServed as a key advisor to the mayor and city council, managed projects; helped write, create and inform constituents on public policy, and created strategies to communicate city goals, policies and projects. - Updated the American Fork City branding strategy and website- Wrote Op-Eds, speeches, grant applications, and.

Salt Lake City, UT, US

Branding and MarketingDirected branding overhaul, including conducting market research, updating technological platforms and redesigning the logo and materials- The firm website and intranet redesigns won Golden Spike Awards- The intranet redesign generated a $120,000 annual savingsProject Management and Budgeting- Managed the $500,000 marketing budget and.

2013 and 2014 – work has included consulting for Franklin Mill (www.bookjigs.com), Noorda Foundation, BrandHive2013 -- Sales Account Executive for Utah Business Magazine's Legal Elite Issue2008 – work included press relations for Shawn Pittman Band, copywriting for ClassG.com, writing for Essay Magazine, public relations for POW! Creative

Murray, UT, US

Event Planning- Planned open houses, nursing summits and management meetings- Managed community partnerships including an effort called FoodPlay, a statewide traveling assembly to promote nutrition & diabetes prevention among adolescents. The $1 million investment was projected to save more than a $2 billion in preventable, diabetes-related.

Richmond, VA, US

Customer Information- Provided business unit consulting including customer service, training, call center, Home Energy Assistance Program (HEAT) and quality assurance (QA)- Managed communication for major system/service territory expansions, technological upgrades, and launch of a new Information System (CIS)- Managed public relations, government affairs.

Provo - Utah, Utah, US

· After volunteering as an intern, was offered a full-time associate position upon graduation · Wrote, edited and designed newsletters, brochures and fund-raising materials · Created communications plans for the agency's annual campaign · Made public presentations and speeches

Provo, UT, US

· Worked as the liaison between the Student Life department and local media · Wrote brochures and proposals

Taylorsville, Utah, US

· Worked as editor and layout coordinator of a quarterly newsletter · Organized media events and worked with state dignitaries

Provo, UT, US