• Increased overall marketing event activity• Strategized, and executed events including: trade shows, virtual events, field and corporate events while aligning to channel and sales goals• Ensured sales development teams success through close collaboration and successful post event outreach planning• Ensured post event KPI goals were met with post-event ROI tracking

• Influenced $21.6 million in pipeline for events• Project managed 50 events quarterly simultaneously (virtual and in person) including: trade shows, field events, webinars, and internal Sales Kick Off• Provided a sales team of 20 with bi-weekly event newsletters, quarterly event menus to propose to partners, and maintained regular alignment calls• Expanded activities with key alliance partners, built and maintained close relationships with field marketing counterparts

• Project managed logistics for the company’s largest trade show, Semicon West. Responsibilities included tracking event progress in weekly meetings, communication with external vendors, managing staff schedules, facilitating travel logistics for 80 + guests, organized promotional materials, designed booth layout, planned customer entertainment events• Worked company booth at trade shows to represent the product and the company and generated sales leads• Coordinated and executed “lunch and learns” at strategic life science and semiconductor accounts to expand sales in existing accounts with cold calls, and introduction of new product

• Researched, edited, and wrote travel-related content• Content planning, creation, and production – ranging from brainstorming social media campaigns and blogs to uploading content• Oversaw the production of travel content with photo team and travel writers to ensure deadlines were fulfilled• Created a monthly "Travel News and Tips" email marketing campaign• Conducted in-depth research and prepared materials for press releases

• Reached out to industry professionals to encourage collaboration, in order to increase inbound traffic • Meticulously edited website content to improve keyword optimization, corrected spelling and grammatical errors, and removed trade secrets• Lead transition in SEO strategy that increased the company's organic search ranking