Audrey Beribos Email & Phone Number

Clamart, Fr

Clamart, Île-De-France, France

Responsible for four priority bakery brands generating 350M€ in turnover, focusing on reigniting sustainable growth post-major sanitary crisis and navigating capacity constraints. Member of Marketing Leadership Team working on FR strategy and prioritization. Reported to the Senior Marketing Director of France and managed a team of nine collaborators.Achievements : -Led the transversal 2030 Innovation/Renovation pipeline and French bakery sustainability program.-Led the transversal digital transformation (ROI optimization, creative excellence & personalization at scale, e-commerce) -Build Strategic Plan to grow business by +50% by 2030.-Push Granola (#1 brand in bakery market) equity to the next level, developing strong digital partnership with Twitch & most famous streamers.-Deliver powerful Activation on Mikado in partnership with Pedro Alonso for the launch of “Berlin” TV show (co-lead with MEU teams)-Brands business results +12,4% vol; +21% val turnover.

Clamart, Île-De-France, France

Responsible for managing non-priority yet "too big to fail" brands, generating 360M€ in turnover, with a focus on turning around business trends and addressing bottom line challenges. Led the Prince Equity project for Western Europe, the #2 brand for Mondelez, valued at 150M€. Also served as the transversal lead for the French bakery sustainability program and “Fresque du Climat” animator. Reported to the Senior Marketing Director of France and managed a team of eight collaborators.Achievements : -Delivered new winning communication campaigns on Prince in co-lead with WE countries (media ROI increase by +19%), and X-Bread substitutes brands for France (Heudebert, Cracotte, Pelletier - Top 5% Mondelez tested copies)-Set up powerful activations to boost Prince sales and image: Parc Asterix, Les Petits Princes.-Led big renovation programs on historical portfolio to generate value (costs improvement, pricing allowance): deep rework of Prince recipe & rethink Heudebert, Pelletier and Cracotte industrial process.-Increased brand's business results by +1.5% in volume and +16% in value turnover.

Clamart

Headed the Gum & Candy Category in France, overseeing 110M€ turnover, during a period where the COVID crisis significantly impacted business, leading to an 80% volume drop during lockdown. Reported to the Western Europe Category Director and managed a team of eight collaborators.Achievements: -Reworked Hollywood & LaVosgienne's positioning and foundations and launched a communication and activation campaign.-Established a brand new Visual Identity.-Introduced Mini Mints new range as part of Hollywood's strategic expansion in Candy.-Managed COVID crisis by rebuilding adapted plans in short timing and maintaining team engagement.

Clamart

Oversaw category growth and led assortment, serving as the interface between marketing service for brand vision and Key Account Managers for customer vision. Managed a team of three collaborators.Achievements : -Category strategy presentation for customers (trend and market analysis, identify growth drivers, plans story telling)-Pricelist 2018 recommendation with Key Account Directors, and Customers storytelling.-Business results: +0,8 skus listed in a context of assortment reduction; +0,4 pp SOM.

Clamart

-Own Equity, Activation and P&L of Carambar and Very Bad Kids brands (50M€ turnover), managing 2 Junior Brand Managers Achievements: -Implementation of new Carambar ATL campaign -Set up annual activations: Carambar “jokes” for April 1st + in store Halloween peak time -Management of Candy cut-off / Business sold to Eurazeo

Clamart

-Responsible for Malabar and global Gum Professional business-Development & implementation of Malabar 2016 communication and activation plan (print campaign, social strategy, instore, sampling…)-Co-lead on Deep Dive on Professional business (with sales team)-Management of an Assistant Brand Manager

Clamart

-Own Carte Noire Ground & Beans business (350M€ turnover), as well as X-brand in store activation, managing 1 Junior Brand Manager and 1 trainee Achievements: -Deliver 3 in-store peak times/year (insight, consumer activation, POS materials, selling tools) -Deliver new coffee beans strategy: positioning & launch of new 3 skus range (define product, pack design, launch plan) -Launch of Carte Noire e-shop from Business Plan to performances follow up

Vélizy

-Lead Equity, Communication, Media, Portfolio & P&L, managing 1 Assistant Brand Manager Achievements: -Deliver Paille d’Or annual activation to seduce women 35+ -Launch new brand on bakery market: Fruitolu-Business analysis: retailers & consumers panels

Vélizy

-Own Belin Extruded segment business, and Co-lead Equity, Communication & MediaAchievements: -Implementation of new visual identity -Work on Tour de France event -Launch Belin Crush tactical innovation -Business analysis: retailers & consumers panels

Rungis

-Support Senior Brand Manager in leading Equity, Activation and P&L Achievements: -Implementation of activation and innovation launch plans-Business analysis: retailers & consumers panels

Rungis