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Marketed B2B(2C) enterprise software, but like ✨ fun and friendly ✨ software.Wrote: email digests, feature releases, and blog content strategy – 100% jargon free.

Created targeted messaging & positioning for newer (non-enterprise) audiences and operated our startup discount program for early-stage companies. If you're curious about metrics 🔥:Increased startup applications by 300% through an updated onboarding flow and targeted partnerships/sponsorships. Conducted user research for education, startup, and personal users, helping develop 9 net new personas for these audiences. Launched 3 experiments to increase paid conversions via targeted email campaigns. Designed and led our 2.0 Growth Fellowship, a 10-week program college students interested in kickstarting a career in growth and product (doubled applications for the cohort).

💻 Landed in tech as an Associate PMM working in narrative-driven sales enablement. Launched Coda's case study program from 0 to 1 across marketing, sales, and brand, generating results-driven stories of enterprise customers to drive leads.

🥨 Continued distilling insights into key themes and leveraging research and trends to guide brand decisions, but now in Berlin instead of NY.

🧠 Strengthened positioning and personality for clients, with some naming (not characters) and architecture (not buildings). Directed strategy for a physical activation targeting mental health awareness.Clients include TMP Worldwide, Project Management Institute, and AdCouncil.

🧸 Got lots of Kakao Friends merch, while applying research on gamification, peer bonus, motivation, and nudges for social good.

🍰 Ate all the product (food) our clients in hospitality and F&B provided while doing market research, competitive analysis, copywriting, and visual storytelling.

🪧 Enjoyed the process and frameworks, but didn’t enjoy formatting PPTs enough to become a consultant.

✍️ Listicles galore, but like, actually helpful ones.