Marketing Strategist
Sherbrooke, Québec, Canada
My role at Groupe Beaucage involved managing the digital activities of the group's 23 automotive dealerships, participating in the development and execution of digital marketing strategies, analyzing results, and producing detailed performance reports. I was also responsible for optimizing digital campaigns and staying aware of the latest technological trends. In the past year, I participated in a major web project, overseeing the data analysis, SEO, and digital marketing aspects of deploying approximately thirty websites. Additionally, I automated several ads by synchronizing them with online inventories.- Advertising budget $$$- Analysis and strategy- Facebook, Google, Spotify, TikTok advertising, Geomarketing- SEO- Content integration- Creation of visuals