Audrey Han Email and Phone Number

1. GTM strategy: implement product global (U.S., Japan, APAC), GTM strategy for EA products, identify and define product’s value proposition, key features, and selling points. 2. Product marketing: collaborate with product, pre-sales, CSM and UX teams to deliver marketing collaterals, including Lark docs, one-pager, pitch deck, video, best practice, benchmark case studies, etc. Build and launch global official website for EA products. 3. Events : cooperate with Lark event team to… Show more 1. GTM strategy: implement product global (U.S., Japan, APAC), GTM strategy for EA products, identify and define product’s value proposition, key features, and selling points. 2. Product marketing: collaborate with product, pre-sales, CSM and UX teams to deliver marketing collaterals, including Lark docs, one-pager, pitch deck, video, best practice, benchmark case studies, etc. Build and launch global official website for EA products. 3. Events : cooperate with Lark event team to generate leads through delivering marketing events and campaigns in target global/local markets and drive conversion. Increase brand awareness through digital campaigns. 4. Competitor analysis: researching major competitors to gain insight into their products, sales, and marketing tactics. Show less

1. GTM strategy: aim at attracting global ISVs “Go China” and land on Microsoft Azure, planning andexecuting “Microsoft Azure Cloud Operation” annual market strategy.2. Brand promotion: increases brand awareness through global media outreach, and managing overseassocial media platforms including LinkedIn, Facebook and Twitter, followers increased by 18%. Responsible for managing official website and Azure Marketplace website, PV and UV increased by 55% percent (official… Show more 1. GTM strategy: aim at attracting global ISVs “Go China” and land on Microsoft Azure, planning andexecuting “Microsoft Azure Cloud Operation” annual market strategy.2. Brand promotion: increases brand awareness through global media outreach, and managing overseassocial media platforms including LinkedIn, Facebook and Twitter, followers increased by 18%. Responsible for managing official website and Azure Marketplace website, PV and UV increased by 55% percent (official website).3. Solution and best practice: collaborate with BD team to create customer solution and cooperate with CSM team to deliver customer best practice. Successfully established strategic cooperation with Envision Group, and the project was awarded “2020-2021 Best Practice of Trusted Cloud Services in Energy Industry”.4. Project promotion: generate demands and drive conversion through events and campaigns, planned more than 20 events and campaigns, from content delivery, event promotion, execution to ROI evaluation. Show less

1. Annual PR & Mkt planning: Responsible for development and execution of annual PR/Marketing strategy & tactical planning and related budget allocation. 2. Communication strategy: Substantially increased public awareness through media outreach, search engine marketing, press releases, content marketing, quarterly newsletter, and social media management, social media platform followers increased by more than 35% percent.3. Online and Offline webinar/seminar & summit: responsible for… Show more 1. Annual PR & Mkt planning: Responsible for development and execution of annual PR/Marketing strategy & tactical planning and related budget allocation. 2. Communication strategy: Substantially increased public awareness through media outreach, search engine marketing, press releases, content marketing, quarterly newsletter, and social media management, social media platform followers increased by more than 35% percent.3. Online and Offline webinar/seminar & summit: responsible for planning webinar/seminar with efforts including event promotion, marketing collateral creation, on-site support and post-conference evaluation; leading Trade marketing through event sponsorship efforts including evaluation, negotiation, planning, execution, summary and ROI evaluation.4. Case study creation and partner development: created more than 10 awarded industry benchmark case studies which helped the company establish strategic cooperation with Alibaba and become authorized Alibaba Databank ISV and FMCG recommended ISV. Show less

1. Brand promotion: Responsible for successful corporate branding and leads generation through search engine SEM and social media platform promotion, spearheaded campaigns on WeChat that increased 10,000 followers.2. Marketing expansion: Developed and implemented a fully integrated marketing and communication plan to promote revenue growth, established proprietary approaches to team management and OTA cooperation, achieved $2M USD annual sales quota goal by leading 50 skillful trip… Show more 1. Brand promotion: Responsible for successful corporate branding and leads generation through search engine SEM and social media platform promotion, spearheaded campaigns on WeChat that increased 10,000 followers.2. Marketing expansion: Developed and implemented a fully integrated marketing and communication plan to promote revenue growth, established proprietary approaches to team management and OTA cooperation, achieved $2M USD annual sales quota goal by leading 50 skillful trip designers and launching 80 products on Ctrip.com, Tuniu, Mafengwo.3. Marketing collaterals management: Established a strong presence in the travel industry with internal and external communications, led creative design and copywriting for digital and print assets, including articles, trip case packaging, marketing collateral, handouts and videos. Show less