Digital Content Creator
Current- Branding awareness/strategy: Developed marketing assets to inform readers of Nordic Biosite products and services through close collaboration with our suppliers and partners.- Prepared, executed, and overseen Nordic Biosite’s content strategy.- Participated in the development of Nordic Biosite rebranding strategy.- Participated in collaborative projects accross the Europa Biosite group such as surveys and supplier content creation.- Implemented LinkedIn Ads.- Measured website performance and traffic to identify areas of improvement.- Implemented automation using Hubspot.- Developed compelling marketing emails and newsletters.- Used SEO best practices through our blog and news channel (Wordpress).- Conducted competitor analysis.