Overall Marketing Support• Supported and managed the execution of complex, multi-channel digital campaigns including email, syndicated media, virtual events, and paid and organic social programs.• Created complete year-end expense overview and marketing budget for CMO with Finance, Operations, and Marketing. • Participated in weekly sales and marketing pipeline analytics meetings to review campaigns, asset programs, and channel results that drive quarterly sales pipeline. • Assisted teams in various operational areas, calendaring, and project management to execute master demand generation and pipeline plan.Marketing Campaigns: • Became trusted QA resource based on attention to detail and consistent verbal communication skills to check, test, and verify all pre-launch programs. • Improved multi-channel pipeline ROI reporting to trace lead attribution to specific programs and channels by creating standardized Salesforce.com campaign and UTM codes to track hundreds of unique assets across multiple channels for each campaign. Digitial Marketing: • Worked with internal team to strategize, and develop new paid search/SEM campaigns to drive greater volume and quality site traffic, determine best performing channels, web assets, and optimize 200% budget increase. • Led weekly website meetings across demand generation, product marketing, and content/comms to improve website traffic, page, performance, conversions, and overall brand awareness. • Managed Google Analytics dashboards, keywords and terms, budget, ROI, goals, and conversion data. Fixed tracking problems causing 50% error rate in reporting. • Enhanced keyword selection, landing pages, and ad copy and content through A/B testing.Event Management: • Supported transition to virtual events including new strategies, budget allocations, online tools, driving prospect registration, and sales and attendee engagement to create quality marketing funnel and MQLs.

• Developed creative concepts for extensive marketing budget, including invoicing and reporting• Organized, and oversaw tasks and execution for 30+ regional and national marketing events• Interacted with sales prospects and executives, sharing knowledge and insights• Created marketing merchandise inventory system with automated spreadsheet tracker for 100+ SKUs

• Gained insight and knowledge of business communications, project management, and professional development in 80 hours of online learning development • Completed entry-level training in technology, advertising, human resources, finance and leadership• Interacted with business executives and external experts to understand key business operations

• Received specialized training in consulting, finance, IT, sales, and research and advisory• Gained perspectives and strategies from executive and top business leaders