Audrey Guerra

Audrey Guerra Email and Phone Number

Senior product management leader with expertise in cross-functional communication, product lifecycle management, and making data-informed decisions with a focus on delivering value to customers. @ Leap
Audrey Guerra's Location
Austin, Texas, United States, United States
About Audrey Guerra

With a diverse background spanning multiple industries, I bring a unique blend of skills in product management, strategic planning, and operational optimization, enabling me to execute complex projects and deliver measurable results.As Director of Product at Arrive, a leading freight transportation and technology company, I led and mentored 3 product managers to strategize and execute initiatives to optimize operational efficiency and revenue growth. I collaborated cross-functionally with UI/UX, engineering, and data teams to translate complex machine-learning models into intuitive user interfaces, increasing profitability by over $200K monthly. As an individual contributor, I was responsible for developing and launching ARRIVEnow Carrier, a platform serving our vast carrier network, which accounted for over 30% of booking transactions. Moreover, I revamped the bidding system, resulting in a 3x increase in platform transactions while improving internal operational performance.My journey in product management began at Perk.com, where I honed my skills in gathering user requirements and driving revenue growth through the launch and iteration of consumer-facing mobile apps. I also have experience building SAAS products in the sponsorship valuation industry at MVPindex.Complementing my professional experience, I am furthering my expertise through a Product Strategy Course, empowering myself with the latest tools and frameworks to craft winning product strategies.Proficient in cross-functional team leadership, user experience & research, roadmap planning & execution, and data-driven agile methodologies, I leverage a diverse toolkit including Jira, Confluence, Figma, and Microsoft Office to drive successful product outcomes.I am passionate about leveraging technology to drive business success and look forward to delivering impactful results in future endeavors. Let's connect and explore opportunities to collaborate!

Audrey Guerra's Current Company Details
Leap

Leap

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Senior product management leader with expertise in cross-functional communication, product lifecycle management, and making data-informed decisions with a focus on delivering value to customers.
Audrey Guerra Work Experience Details
  • Leap
    Product
    Leap Jun 2024 - Present
  • Arrive Logistics
    Director Of Product Management, Carrier
    Arrive Logistics Sep 2021 - Oct 2023
    Austin, Texas, United States
    Arrive is one of the largest freight brokerage firms in the industry, with a network of 70,000 carriers and over $2.35 billion in 2022 revenue.Led and mentored 3 product managers to strategize and execute carrier-specific initiatives to optimize operational efficiency and revenue growth. Owned the communication, collaboration, and alignment between UI/UX, engineering, and data science teams to translate complex machine-learning models into intuitive user interfaces, contributing… Show more Arrive is one of the largest freight brokerage firms in the industry, with a network of 70,000 carriers and over $2.35 billion in 2022 revenue.Led and mentored 3 product managers to strategize and execute carrier-specific initiatives to optimize operational efficiency and revenue growth. Owned the communication, collaboration, and alignment between UI/UX, engineering, and data science teams to translate complex machine-learning models into intuitive user interfaces, contributing to an over $200K increase in monthly revenue.Owned and delivered iterations of ARRIVEnow's matching algorithm, identifying optimal load-to-carrier combinations, decreasing booking velocity, increasing margins, and saving 90 million kg of CO2 in 2022. Show less
  • Arrive Logistics
    Principal Product Manager, Carrier
    Arrive Logistics Apr 2020 - Sep 2021
    Austin, Texas, United States
    Developed and launched ARRIVEnow Carrier, a one-stop freight management portal with 50,000 active carriers enabling them to find, bid on, and book freight. The platform accounted for over 30% of booking transactions. Revamped the bidding system, resulting in a 3x increase in nowCarrier transactions while improving internal operational performance.
  • Mvpindex
    Principal Product Manager, Platform
    Mvpindex Sep 2019 - Mar 2020
    Austin, Texas Area
    The emerging standard global brands use for valuing their sports and entertainment sponsorships and understanding who engages with their products.
  • Nbcuniversal Media, Llc
    Strategic Advisor, Product
    Nbcuniversal Media, Llc Aug 2019 - Dec 2019
    New York, New York, United States
    Developed and executed a product roadmap, aligning with business vision and strategy. Consulted with key stakeholders to translate requirements into actionable product features and successfully deliver quality products.
  • Rhythmone Plc
    Senior Product Manager, Mobile
    Rhythmone Plc Feb 2018 - Jun 2019
    Austin, Texas, United States
    Led a cross-functional team in the successful development and launch of WatchBack, a video streaming service available on mobile, TV, and desktop platforms. Utilized customer feedback and data analysis to propose innovative business ideas and recommendations.
  • Perk.Com
    Product Manager, Mobile
    Perk.Com Jul 2014 - Feb 2018
    Austin, Texas Area
    Collaborated with a global team to successfully build, launch, and iterate on eight consumer-facing iOS and Android mobile apps, resulting in increased user engagement and revenue growth. Analyzed key metrics to make data-driven business decisions, identifying opportunities to optimize features and reduce costs, leading to a 10% increase in overall profitability. January 2017: Acquired by RhythmOne (LON:RTHM), now Tremor International (NASDAQ: TRMR).
  • Smiley Media
    Product Manager
    Smiley Media Jan 2012 - Jul 2014
    Austin, Texas Area
    Successfully managed a team of product managers and designers, overseeing the development and launch of a diverse range of products, including lead generation and consumer-facing solutions. Implemented an effective A/B and multivariate testing process, enabling data-driven decision-making and ensuring the success of features before release.
  • Smiley Media
    Director Of Ad Network Optimization
    Smiley Media Feb 2010 - Dec 2011
    Austin, Texas Area
    Trained, hired, and managed a global optimization team that implemented hundreds of A/B tests on a $150,000 daily ad network, achieving conversion rate increases of up to 70% per winning version. Mentored individual contributors, fostering their career growth, learning, and education to enhance team performance and productivity.
  • Smiley Media
    Advertising Optimization Manager
    Smiley Media Jul 2008 - Feb 2010
    Austin, Texas Area
    Trained and managed a small optimization team, successfully maximizing revenue through effective A/B testing strategies. Developed a comprehensive system to calculate and evaluate individual and team performance, enabling accurate assessment and improvement of optimization efforts.
  • Smiley Media
    Advertising Campaign Optimizer
    Smiley Media Jan 2008 - Jul 2008
    Austin, Texas Area
    Implemented strategic changes to ad creatives using HTML and JavaScript, resulting in a 5% to 10% increase in conversion rates per campaign month-over-month.
  • Dell
    Sales
    Dell 2007 - 2008

Audrey Guerra Education Details

Frequently Asked Questions about Audrey Guerra

What company does Audrey Guerra work for?

Audrey Guerra works for Leap

What is Audrey Guerra's role at the current company?

Audrey Guerra's current role is Senior product management leader with expertise in cross-functional communication, product lifecycle management, and making data-informed decisions with a focus on delivering value to customers..

What schools did Audrey Guerra attend?

Audrey Guerra attended The University Of Texas At Austin, The University Of Texas At Austin.

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