Audrey O'Brien

Audrey O'Brien Email and Phone Number

Head Of Marketing @ GenesisCare UK
Windsor, GB
Audrey O'Brien's Location
Windsor, England, United Kingdom, United Kingdom
Audrey O'Brien's Contact Details

Audrey O'Brien work email

Audrey O'Brien personal email

n/a
About Audrey O'Brien

I am an experienced Marketing Director and passionate brand marketer with comprehensive knowledge of digital marketing and building fully integrated brand and communications strategies. Through developing deep consumer insights, I have turning those insights into emotionally engaging TTL campaigns, driving brand awareness, brand reappraisal and consumer acquisition. Areas of responsibility & experience: Insights | Strategy Development | Campaign Development | Content Development | Website Development & Optimisation | Campaign Analysis & Optimisation | Agency Recruitment & Management | Media Planning | Budget Control | Team Leadership | Consumer Acquisition | Membership Retention | Change Management | Innovation. Channel experience: ATL Channels | Social | PR | Influencers | Digital Marketing | PPC | SEO | Display | Paid Social | CRM | Direct Mail | Content Marketing | Website Development & Optimisation. Category experience: Consumer Lifestyle | Health & Well-Being | Online Membership | Publishing | Licensing | Subscription Commerce | eCommerce.

Audrey O'Brien's Current Company Details
GenesisCare UK

Genesiscare Uk

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Head Of Marketing
Windsor, GB
Website:
genesiscare.com
Employees:
3230
Audrey O'Brien Work Experience Details
  • Genesiscare Uk
    Head Of Marketing
    Genesiscare Uk
    Windsor, Gb
    View
  • Genesiscare
    Head Of Marketing Uk
    Genesiscare Sep 2019 - Present
    Sydney, Nsw, Au
    View
  • Iamt Ltd
    Group Marketing Director
    Iamt Ltd Apr 2017 - May 2018
    Surrey, Byfleet, Gb
    Developed marketing strategy and campaigns across all group brands, focusing on growing brand awareness and crucially, consumer acquisition. Developed category and consumer insights and competitor analysis in order to establish position in market and pricing strategy.Executed regular marketing acquisition campaigns utilising PR, Influencers, Social Media, Print, CRM & digital marketing channels. Negotiated cobranded licensed product with leading female media brand. Lead team across all marketing functions including Brand, Digital Marketing, CRM, PR & Social, Content Marketing and Creative Services.Set and managed marketing budget. Monitored KPIs and ROI to optimise campaigns and drive favourable CPA.
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  • Weight Watchers Uk
    Marketing Director
    Weight Watchers Uk Mar 2016 - Feb 2017
    New York, Ny, Us
    Led marketing efforts across multiple lines of business including member service, online membership, FMCG products, magazine and publishing. Managed of team of 20+ across all marketing disciplines including brand, digital, CRM, PR, Social and content marketing. Developed consumer insights, marketing strategy and multiple integrated TTL campaigns. Focused on strong storytelling and building emotional connection to drive brand consideration, acquisition and retention. Rigorous management of annual marketing and media budgets, analysis of performance and campaign optimisation.Management of all agencies including creative, media, brand tracking and market analysis.
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  • Weight Watchers Uk
    Director Of Brand Marketing
    Weight Watchers Uk Sep 2013 - Mar 2016
    New York, Ny, Us
    Delivery of all marketing and content activities for WW portfolio including meetings, online, retail and publishing. Development and delivery of marketing strategy and all TTL campaigns focusing on consumer acquisition leveraging traditional, offline and digital channels.Led agencies in extensive Qual and Quant market research to identify consumer insights into brand perception and barriers. Turning those insights into key communications pillars, building campaign territories and strong reasons to believe. Delivered brand reconsideration programmes leveraging insightsDesigned agile promotional calendar driving urgency and critical recruitment peaks.Overhauled licensed food range packaging to contemporise brand, drive consumer appeal and improve retail listings.
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  • Weight Watchers Uk
    Director Of Strategic Projects
    Weight Watchers Uk Jan 2012 - Sep 2013
    New York, Ny, Us
    Responsible for business critical and transformation projects, focusing on Customer Experience and business transformation. Reporting directly to UK General Manager this role supported and advised on development of business long range strategy. Established new project office structure providing strategic guidance for organisation’s portfolio of projects, aligned corporate strategy, consistency of approach and benefits realisation.
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  • Weight Watchers Uk
    Director Of Operations Excellence
    Weight Watchers Uk May 2009 - Jan 2012
    New York, Ny, Us
    Development of operational strategy to focus on improving consumer experience, maximise efficiencies and profitability . Included development of pricing and promotional strategies and delivery of operational technology, systems and process enhancements.
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  • Weight Watchers Uk
    Head Of Service Innovation
    Weight Watchers Uk 2007 - May 2009
    New York, Ny, Us
    Development and execution of service innovation pipeline, focused on identifying and assessing new revenue streams including selling weight loss services directly to the NHS. This role also incorporated additional operational change programmes to increase technical capabilities and efficiencies. This role reported directly to the UK Managing Director and was part of the UK Management team.
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  • Weight Watchers Uk
    Service Marketing Manager
    Weight Watchers Uk Aug 2006 - Nov 2007
    New York, Ny, Us
    Development and roll out of subscription based service model throughout the organisation. Included delivery of whole-business change programme and marketing campaign.
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  • Weight Watchers Uk
    Commercial Marketing Manager
    Weight Watchers Uk Jan 2005 - Aug 2006
    New York, Ny, Us
    Leadership of WW mail order business and telesales team of 12. Development of strategy to assess and maximise this line of business while the organisation developed it's eComm enterprise.
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  • Electronic Arts
    European Marketing Manager
    Electronic Arts 1992 - 2004
    Redwood City, Ca, Us
    Various marketing roles including European Marketing Manager for No1 games franchises including The Sims, Medal of Honor, Need for Speed and James Bond. Responsible for marketing creative and packaging development, launch programmes and PR campaigns. Role involved developing a close working relationship with creative studios in US and Canada and leading local country teams in product launch programmes and retails sales .
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Audrey O'Brien Skills

Change Management Business Strategy Stakeholder Management Project Management Team Leadership Program Management Marketing Strategy Product Management Strategic Planning Customer Experience Cross Functional Team Leadership Coaching Marketing Operations Management Crm

Audrey O'Brien Education Details

  • Hult Ashridge Executive Education
    Hult Ashridge Executive Education
  • Crumlin College
    Crumlin College
    Business Studies

Frequently Asked Questions about Audrey O'Brien

What company does Audrey O'Brien work for?

Audrey O'Brien works for Genesiscare Uk

What is Audrey O'Brien's role at the current company?

Audrey O'Brien's current role is Head Of Marketing.

What is Audrey O'Brien's email address?

Audrey O'Brien's email address is au****@****s.co.uk

What schools did Audrey O'Brien attend?

Audrey O'Brien attended Hult Ashridge Executive Education, Crumlin College.

What skills is Audrey O'Brien known for?

Audrey O'Brien has skills like Change Management, Business Strategy, Stakeholder Management, Project Management, Team Leadership, Program Management, Marketing Strategy, Product Management, Strategic Planning, Customer Experience, Cross Functional Team Leadership, Coaching.

Who are Audrey O'Brien's colleagues?

Audrey O'Brien's colleagues are Jessica Khan, Eujin Chan, Ian Baxter, Rachel Barry, Abrahams Ocanto Martínez, Moe Hallani, Pamela Sullivan.

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