Audrey O'Brien Email & Phone Number

Windsor, Gb

Sydney, Nsw, Au

Surrey, Byfleet, Gb

Developed marketing strategy and campaigns across all group brands, focusing on growing brand awareness and crucially, consumer acquisition. Developed category and consumer insights and competitor analysis in order to establish position in market and pricing strategy.Executed regular marketing acquisition campaigns utilising PR, Influencers, Social Media, Print, CRM & digital marketing channels. Negotiated cobranded licensed product with leading female media brand. Lead team across all marketing functions including Brand, Digital Marketing, CRM, PR & Social, Content Marketing and Creative Services.Set and managed marketing budget. Monitored KPIs and ROI to optimise campaigns and drive favourable CPA.

New York, Ny, Us

Led marketing efforts across multiple lines of business including member service, online membership, FMCG products, magazine and publishing. Managed of team of 20+ across all marketing disciplines including brand, digital, CRM, PR, Social and content marketing. Developed consumer insights, marketing strategy and multiple integrated TTL campaigns. Focused on strong storytelling and building emotional connection to drive brand consideration, acquisition and retention. Rigorous management of annual marketing and media budgets, analysis of performance and campaign optimisation.Management of all agencies including creative, media, brand tracking and market analysis.

New York, Ny, Us

Delivery of all marketing and content activities for WW portfolio including meetings, online, retail and publishing. Development and delivery of marketing strategy and all TTL campaigns focusing on consumer acquisition leveraging traditional, offline and digital channels.Led agencies in extensive Qual and Quant market research to identify consumer insights into brand perception and barriers. Turning those insights into key communications pillars, building campaign territories and strong reasons to believe. Delivered brand reconsideration programmes leveraging insightsDesigned agile promotional calendar driving urgency and critical recruitment peaks.Overhauled licensed food range packaging to contemporise brand, drive consumer appeal and improve retail listings.

New York, Ny, Us

Responsible for business critical and transformation projects, focusing on Customer Experience and business transformation. Reporting directly to UK General Manager this role supported and advised on development of business long range strategy. Established new project office structure providing strategic guidance for organisation’s portfolio of projects, aligned corporate strategy, consistency of approach and benefits realisation.

New York, Ny, Us

Development of operational strategy to focus on improving consumer experience, maximise efficiencies and profitability . Included development of pricing and promotional strategies and delivery of operational technology, systems and process enhancements.

New York, Ny, Us

Development and execution of service innovation pipeline, focused on identifying and assessing new revenue streams including selling weight loss services directly to the NHS. This role also incorporated additional operational change programmes to increase technical capabilities and efficiencies. This role reported directly to the UK Managing Director and was part of the UK Management team.

New York, Ny, Us

Development and roll out of subscription based service model throughout the organisation. Included delivery of whole-business change programme and marketing campaign.

New York, Ny, Us

Leadership of WW mail order business and telesales team of 12. Development of strategy to assess and maximise this line of business while the organisation developed it's eComm enterprise.

Redwood City, Ca, Us

Various marketing roles including European Marketing Manager for No1 games franchises including The Sims, Medal of Honor, Need for Speed and James Bond. Responsible for marketing creative and packaging development, launch programmes and PR campaigns. Role involved developing a close working relationship with creative studios in US and Canada and leading local country teams in product launch programmes and retails sales .

Education record

Business Studies