Leads creative strategy for a nonprofit organization that works to make the federalgovernment more effective. This includes:Supervising and providing mentorship to a team of five, including UX and graphic designers and web developers. Managing the team budget, hiring, processes, policies and operations.Leading the research, audience mapping, wireframing, programming, testing, maintenance and accessibility of the organization’s websites (Partnership for Public Service, Service to America Medals, Best Places to Work, Center for Presidential Transition, GoGovernment). Redesigning and building new websites and products. Creating and maintaining content management systems. Using analytics tools to capture data. Implementing SEO best practices.Leading the design and production of all marketing collateral, event materials, advertisements, research reports, digital products, and presentations.Setting and maintaining brand standards and crafting a strategic visual vision.

Runs a freelance branding and web design agency. This includes:Sourcing and cultivating new clients, managing multiple long-term clients. On average working with 3-4 clients at any given time.Scoping work and translating complex and abstract ideas into understandable concepts and a concrete vision.Creating brand identities and website designs with an emphasis on human-centered design and a strong user experience. Developing and deploying all web products.Select client list: General Services Administration (GSA), the Executive Office of the President, Federal Emergency Management Agency (FEMA), Department of Housing and Urban Development (HUD), Department of Homeland Security (DHS), Insight Global, Climate Leadership Council, the City of San Antonio, MinuteMan Hamburgers, Broadbent Selections, American Psychological Association, and Building Hope.

Responsible for creative development of digital and print collateral for a nonprofitorganization that works to connect America’s service members to family, home, and country.Key contributor to brand and web strategic planning.Conducted web analyses, conversion testing, UX design exercises, and content audits forUSO.org. Led a redesign of portions of the website, and A/B tested architecture andnavigation. Created web graphics and icons, and selected photography and video for pages.Responsible for print advertisements, branded products, event materials, presentationsand business collateral for 250+ locations around the world. Oversaw brand guidelines andapproved corporate partner artwork.

Responsible for maintaining the Partnership's visual identity as well as branding new programs and initiatives as they are developed. Updates the visual brand of the Partnership when needed to stay current. Created branding for the Center for Presidential Transition as well as other subprograms. Leads organization-wide branding trainings. Enforces brand guidelines and acts as quality-control for all things visualAssisted the Creative Director with 3 website redesigns and 1 website creation. Creates digital marketing images for email, social media, and web content.Worked on a team and collaborates across the organization, with the senior team, and with external partners. Creates visual content for the organization's 9 teams. Works with external partners to maintain the Partnership's brand in joint products. Coordinates professional printing and other services.