I help companies understand their targets, optimize their positioning and implement tools and processes to reach their objectives.Collaborating across various industries and targets, I juggle multiple channels, deploy optimum tactics and define key performance indicators.

By joining the startup in an early stage, I proactively ensure the project and product’s market fit by leading tactical strategies. I quickly built a team as rapid growth occurred and participate in the recruiting process. • Close work with Sales, CSM and Product teams to align ourselves and create a successful synergy• Building a 360 B2B marketing strategy to meet ambitious objectives• UX/UI takeovers and thinkings with internal and externals parties• Data and funnels deep analysis and corrective actions• Steer product marketing vision towards targeted prospects• Management of a team and OKRs follow-ups• Development and maintenance of external partners’ deliverability over specific expertise

As a Digital Marketing Manager, I got to develop a content strategy to increase our visibility among our B2C and B2B targets as well as generate leads. With a relatively low budget, I analyzed and optimized every marketing action — from direct acquisition to on-site traffic and media engagement — to ensure a sustainable ROI.

Building the marketing strategy from scratch, I juggle between web-mastering, developing an emailing strategy and managing how weekly community management. To support our organic actions, I’ve run campaigns Google Ads campaigns. I’ve had the chance to collaborate with the business development team to process and create powerful reporting on Data-studio.

During this apprenticeship, I was in charge of the web-content — from creation to publication and broadcasting. I’ve also enjoyed implementing a series of editorial calendars to cover our attendance during events.

This very first experience in Communications taught me a lot about the art of copywriting and carefully choosing your messages to convince. Paced by the 4 yearly events organized by the foundation, I had the chance to oversee every aspect of B2C communications. I also actively participated in the rebranding process with external parties.