Audrey Risson Email & Phone Number

Canada

As the Lifecycle Marketing Manager at The Conference Board of Canada, my role involves:-Managing Lifecycle Marketing initiatives like newsletters and email blasts.-Collaborating with the Demand Generation team to align programs with product goals.-Providing insights into CRM decisions and marketing system migrations.-Improving lead scoring and retention strategies based on feedback from the Sales team.-Analyzing campaign analytics to inform future planning.-Ensuring compliance with privacy legislation.

Greater Toronto Area, Canada

Destination Services helps expats find their new home.I help transferees find homes in Canada that meet their needs. For this, I carry out sourcing by trying to match the criteria of the real estate market as well as those of the transferees and I plan visits to these rentals.

Venelles, Provence-Alpes-Côte D’Azur, France

Management of offers, from their creation to their deployment : • Product positioning on the market (price, image, added value) • Establishment of sales processes; Realization of benchmark studies • Generation of leads via partnerships, emailing and phoning campaigns, participation in trade fairs

Région De Aix-En-Provence, France

- Management of Direct Marketing campaigns (newsletters, mailings, SMS, phoning...) on BtoC and BtoB targets- CRM Database management and SQL query- Participation in the implementation of the Salesforce CRM, the ActiveCampaign marketing automation, website redesign- Follow-up and optimization of the customer journey (Segmentation, scoring, marketing automation scenario)- Control of GDPR compliance within the organization

Région De Marseille, France

Development and monitoring of the operational marketing plan:• Implementation of the new customer cycle: welcome program (triggered emails) and multi-channel cross-selling campaign (mailing, emailing, phoning)• Acquisition of basic prospects (emailing with information request form)• Management of commercial and partner emailings (customer and prospect databases): Creation of messages, routing, monitoring and analysis of feedback and performance• Security and analysis of the customer base

Région De Paris, France

Development of direct marketing operations (online and offline) on all group products (press and publishing):• Mailing and Emailing: Creation of the message, search for files, manufacture of equipment, follow-up and analysis of returns, analysis of performance by file• Phoning: Implementation of recruitment campaigns with service providers• Animation of the online store and respect of the objectives set (+20% of turnover/year)• Participation and implementation of the commercial action plan• Establishment of cross-partnerships and merchandise exchanges with other partners (fairs, schools, etc.)• Monitoring and management of the Direct Marketing budget (260K€ in 2011)• Phoning: Implementation of recruitment campaigns with service providers

Paris, Île-De-France, France

• Organization of direct marketing campaigns (e-mailing, fax-mailing, etc.)• Development and monitoring of prospecting operations dedicated to the reseller network (phoning, mailing, etc.)• Coordination and negotiation with the different service providers• Monitoring and compliance with budgets

Loiron, Pays De La Loire, France

BtoC multi-product distribution and destocking, 2000 people, turnover 200 M€• Realization of purchase proposals: selection of products, determination of quantities, sale and purchase prices• Logistics follow-up and sales analysis of the 150 stores• Information of the various reporting files (EXCEL and SAP)

Master Of Science In Management Degree (Business School Diploma, Bac+5), Marketing/Marketing Management, General, Grade 5 - Post Secondary Education

STRATEGY - COMMUNICATION - SENSORY MARKETING - DIRECT AND INTERACTIVE MARKETING - CONSUMER STUDIES - MANAGEMENT - INFORMATION & NTIC.

Ielp

Full-time ESL program (25 hours of class time per week) to improve personal English language skills through direct application.

Certificate Analytics Advanced

Certificate Analytics For Beginners

Using Social Media For Business

Activities and Societies: Learn about 5 most popular Social Media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Instagram Learn.

Business And Marketing Writing

Activities and Societies: Sillabus : The Role of Business and Marketing Writing, Writing Approaches and Strategies, Media, Word Choices.

Executive Master In Digital Project Management (Master In Management), Digital Marketing/Project Marketing Management, Grade 5 - Post Secondary Education

(850 hours of lessons, end-of-studies dissertation with presentation in front of a jury) Webmarketing - Web Project Management - Social.

Toeic Listening And Reading, English, Score Of 835 On 999 / Intermediate Level (Working Proficiency)

Working Proficiency : Able to contribute to office meetings, to have conversations with clients and to perform most job functions that are.

Continuing Education, Graphic Design

* Scanning - Introduction to image editing with Adobe Photoshop®. * Vector drawing - Introduction to Adobe Illustrator®. * Creation.

Continuing Education, Business English

Ability to communicate and master business English Read and write professional documents. Enrich and use a specific and adapted vocabulary.

Bachelor In Economics (Bachelor Of Science Degree), Economics, Grade 3 - Post Secondary Education

Management accounting, Macroeconomics, Micro-economics, Finance, Mathematics