Audrey Valkonen Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

Helsinki

Helsinki Area, Finland

- Responsibility of Trade and Marketing strategy and its execution for Export countries (Europe, Middle East, Eurasia)- Driver of the country strategy through the responsability and the management of the trade marketing budget (listing fees, sales force, promotions, POS activities)- Development of consumer advertising content and digital strategy (social media, influencers, online advertising, SEM, websites) to support successful market entry and sustainable growth, with the support of local media partners. - Monitoring of digital activities through Google Analytics, Data Studio and Business Manager- Website optimization for search engines- Creation of country plans, review of agencies and negotiation of agreements

Espoo, Finland

- Forecasting and follow-up of the accounts’ KPIs: turnover, sell-out, profit, investments.- Creation of action plans to drive sales, ensuring their execution and analyzing their performance.- Management of distribution, assortment and trade terms (discounts, returns, delivery and payment terms)- Building a strong network with key stakeholders at retailer's, facilitating good relations between L'Oréal's and retailer's top management

Espoo, Finland

- Definition of the skincare category go-to-market strategy by identifying customer specific growth opportunities – assortment, shelf space, promotions, launches.- Plan and development of local animations and promotions linked to customers’ specific needs.- Lead of the local implementation of key category projects and client category development projects. - Management of marketing budget- Team management to ensure excellence in the execution of promotions and trade marketing plans- Recruitment and development of future talents, ensuring the development of the team expertise and know how.

Espoo, Finland

- Definition and implementation of the category strategy to drive & develop the business- Close cooperation with commercial organization to build brand activation plans- Analysis of consumer and market insights for the category, share findings with the Nordic organization to ensure the consistency of launches with the country’s needs - Introduction to the market of key skincare innovations- Regular meetings with key Finish clients to share category strategy and launches- Presentation of our key launches to Finnish journalists in yearly events.- Management of marketing budget- Team management to ensure excellence in the execution of promotions and trade marketing plans- Recruitment and development of future talents, ensuring the development of the team expertise and know how.

Espoo, Finland

- Successful launch of Essie nail polish brand- Management, development and optimization of the brand space and the assortment (new launches, space gain) - Definition and implementation of the brand strategy on make-up segments: media mix, distribution channels, assortment, price, promotions.- Management of the media plans- Development and implementation of brand promotions- Management of the marketing budget and sales forecast- Team management to ensure excellence in the execution of promotions and trade marketing plans

Espoo, Finland

- Brand management and brand development through sales driven above-the-line and below-the-line activities.- Development of brand promotions across categories and implementation in stores and in media.- Plan and implementation of the launch of Garnier hygiene products.- Management of media plans and advertising.- Management of marketing budget and sales forecast.- Team management to ensure excellence in the execution of promotions and trade marketing plans- Recruitment and development of future talents, ensuring the development of the team expertise and know how.

Helsinki, Finland

- Repositioning of the brand through multi-targeting communication (TV, Internet, Print & POS ) - Management & development of the communication of the brand on TV, Internet, Packs & POS- Management of brand profitability projects: analysis, lead of R&D rework, implementation, follow up- Follow up and analysis of above-the-line & bellow-the-line activities on sales- Management & development of Marketing Plans, Media Plan, Budgets & P&L of the brand- Lead of Qualitative and Quantitative consumer research- Lead of Industrial supply & Sourcing negotiations of new products

Munich Area, Germany

- Development of dairy innovations in cooperation with R&D- Increase of capacities of production- Development and implementation of promotions - Analysis and follow up of KPIs: consumer KPIs, market KPIs and brand KPIs

Danone Group

- Analysis of key success actions in countries, leading to conclusions for rolling them out in other countries.- Management and analysis of countries data: key actions, marketing plans, competitors’ information…- Involvement in the development of new packs & line extensions with the R&D department.

Valio Lead, Corporate Leadership

Master'S Degree, International Marketing & Distribution

Master'S Degree, International Marketing, Exchange Student