MANI oeuvre au quotidien pour améliorer les loisirs accessibles à tous. Pour MANI, chaque personne mérite de profiter pleinement des activités de son choix, peu importe sa mobilité, son âge et son handicap (moteur, visuel, auditif ou intellectuel). C’est pourquoi, MANI allie convivialité, sécurité et flexibilité dans ses activités.

- Go-to-market strategy: Owner of the marketing strategy definition, roadmap and execution based on ICPs, personas and commercial objectives - this includes historical and forecast KPIs analysis, inbound content strategy, budget planning, campaigns planning, reporting (ROI, Attribution, etc.).- Growth Marketing: Responsible for the definition, coordination and execution of growth marketing activities in alignment with events. Building a robust and reliable marketing engine to enable data-driven decisions, performance tracking and easy reporting.- ABM & Demand-generation Programmes: Development of 1/Many, 1/Few & 1/1 ABM programmes - this includes data-based planning (6Sense, RollWorks), marketing automation set up, alignment with Sales/SDR Teams, messaging & branding and optimisation.- Collaboration and leadership: working with GTM Teams (on various cross-functional projects to achieve common goals, This includes (re)branding and positioning, website redesign, ABM programmes, PR and content strategy, revenue operations projects, AI discovery projects, and more! - Management: Directly responsible for the Growth Marketing team management

CyberCube is a SaaS technology company, with a strong pedigree in cybersecurity and technology and deep expertise in insurance. Born out of the world’s leading cybersecurity company, Symantec, CyberCube has strong financial backing and governance from cybersecurity and insurtech specialist investors and is positioned to build the leading platform for powering profitable cyber insurance growth.As the company and the marketing team grow, my role and responsibilities evolve too. As a Growth Marketing Manager at CyberCube, I've been working on other marketing aspects such as:- Account-based marketing (ABM) implementation and development: I'm in charge of developing ABM programs for our top tier accounts with pipeline development, cross & upselling, deal velocity increase in mind. Through our multi-channel approach and GTM teams' alignment, we're meeting our company's growth goals.- Demand-Generation: from kickstarting our DG efforts to delivering pipeline and meeting our ambitious growth goals. I was also part of the recruitment process and onboarding for our DG Manager who is now working on this full time and scaling our efforts.- Educational marketing: after launching and managing multiple cohorts of learners, I was also part of the recruitment process for our Instructional Designer and their onboarding.- Inbound Marketing & SEO: I'm responsible for the development of our inbound marketing and SEO strategy, managing the Strategic Content team.- Branding and design: I'm responsible for the development of our brand identity and visual assets (from illustrations to videos, including everything in between), managing the Graphic Design team.

CyberCube is a San Francisco based startup that delivers the world's leading data-driven cyber risk modeling/analytics solutions for financial institutions. The company is focusing on solving the most difficult and important cyber risk challenges with world-class analytics, by multi-disciplinary experts across data science, cybersecurity, software engineering, actuarial modeling, and commercial insurance.As the first Marketing hire, I had the opportunity to work on all marketing aspects of the company, including:- Full website redesign (from ideation to messaging definition including third party management)- CRM set-up (moving from a multi-tool approach to a scalable all-in-one tool)- Data framework building (making sure we could track our efforts properly and make data-driven decisions)- Persona development (align with all go-to-market teams about refining our persona)- Marketing strategy development & execution (from content marketing to social media)- Events management (managing event marketing for in-person events and shifting the strategy to virtual events)- Development of CyberCube Academy, our learning centre. (From ideation to SMEs management, including LMS selection and implementation, instructional design, cohorts launch, etc.)- Recruitment & team growth (part of the hiring process to find GTM Ops and Content & Marketing roles)

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high-growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Seraphim Space Camp is the UK’s first accelerator programme dedicated to the rapidly growing SpaceTech start-up sector. We’re on a mission to help Seed and Series A SpaceTech companies become sector-specific “investment-ready” and to facilitate commercial relationships with world-leading corporate partners.As contractor Marketing & Project Manager, My Key responsibilities are:- Lead the strategy and execution of all marketing activities to foster brand awareness in the SpaceTech ecosystem and to our existing and new partners. - Lead development of diverse marketing assets from strategic thinking to execution: brochures, flyers, videos, social media campaigns (visuals and copy), business development collaterals, newsletters, etc.- Contribute to the different events of the acceleration programme by managing key stakeholders across the whole ecosystem, from VCs to entrepreneurs including corporate partners.- Advise and coach the accelerated start-ups to design their brand and marketing strategy to achieve their growth objectives.

Project Lead for French Tech London, a not-for-profit association representing the London hub of La French Tech, a French governmental initiative fostering tech activities from French companies. The hub federates all the French tech entrepreneurs, tech executives and VCs in London's ecosystem, helps them to settle and integrate the tech scene and celebrates the French innovation, entrepreneurship, and startups.Key responsibilities:- Strategic conception and execution of all marketing projects (awareness, growth, retention and event promotion) whilst meeting strict deadlines and budgets.- Content creation (videos, whitepapers, events, newsletter) and management. - Stakeholders management across multiple countries, seniority levels and sectors (private and public).- Creation and management of a pool of sponsoring and corporate partners.- Growth of the existing community including VCs, entrepreneurs and tech executives.

Final MSc in Digital Marketing consultancy project. Key analysis of the marketing strategy and the data architecture of the company within a growing environment and business.Key contributions: - deep market research and analysis- insight from primary and secondary data- social media marketing analysis- data collection structure- SEO and SEA improvement- user experience optimization

The Solvay FinTech Marketing hub is a think thank organisation aimed for the academic community to identify key marketing techniques for the FinTech ecosystem.Key responsibilities:- Communication and marketing strategy establishment towards the academic community and the FinTech ecosystem in Belgium- Partnerships development with FinTech organisations- Events organisation (conferences and workshops)

Dynamism, smile and stiffness were guaranteed during my Zumba classes! I had fun during 3 years planning choreographies, teaching latin and exotic moves to zumthusiasts. Admin work and management were part of the job as well as developing my personal branding as a ZIN Instructor through social media marketing.

During this consultancy internship, I helped the brand show its personality by developing its awareness. I planned solutions to improve the brand's visibility on social media and to improve its website's user experience (redesign). I also participated in the creation of new content (photo shoot, video shoot, blog and social media posts) destined to the launch of the next Autumn/Winter Collection.Yeba Essentials took into account those suggestions and implemented them into its strategy.

Sortlist is an online-tool reinventing the way businesses find marketing and communication agencies. It is the matchmaking platforms for clients and marketing agencies.Key responsibilities:- Content management: copywriting, creation and curation- Social Media strategy creation and Community management- Created a blog and gathered 50 marketing experts to contribute as authors

Through this great experience, I promoted sports to all the Solvay's students and Cercle Solvay's members and learned a lot!- how to manage a team and a budget- how to negotiate with suppliers and university's authorities- how to communicate on social media and promote events- how to organise all the logistical aspects required for varied events such as Euromasters sports competition and the Beach Volley Solvay which gathered more than 4000 people.