I produce a gluten free product line under Ohio Cottage standards. Selling into 3 stores in the Columbus area. This is my passion to serve the gluten free community, and my “side hustle” that, with the right investor, could be more!

I provide a wide range of marketing functions with emphasis on Sales team enablement through digital and print campaign and content development, GTM product launches, Competitor and territory/state research with segmented strategy design, including customer personas and journey mapping. I fulfill all Brand management duties including high-level creative concepting and design for all assets across the company, including UX assistance as needed. Assist and coach a field team and provide all creative development and tradeshow design support. I manage and nurture one employee, always cultivating their skillset and providing them opportunities to excel. My field team knows they can count on me to ideate and execute above the ordinary programs and customer-facing materials and perks that help them exceed expectations, solidify relationships and nurture contracts. Just as comfortable in CRM using dynamics to target segments, as I am in Adobe Creative Suite creating quality content and designs. In two years I have spearheaded a full product family re-branding, 4 product launches with full PR asset development, website improvements and SEO outcomes, numerous digital campaigns drawn from strategy goals, and much more.

As the marketing manager, I worked from Tracfone corporate initiatives and KPI’s to distill those objectives into actionable and compelling marketing initiatives for a team of 30+ field representatives and over 2,000 authorized dealers. I strategized and redesigned our entire direct marketing program, successfully increase open rates by nearly three times. I created new communication events and opportunities to engage our retailers. In my first year at Cellucom I was chosen by Tracfone executives to lead an education session for conference event across the entire company and other Master Agencies. I regularly worked side-by-side with our Head of Business Development and Sales Manager to identify and develop new opportunities for our network of retailers, supporting all programmatics with approachable creative design and messaging they could relate to. In addition to Tracfone, I was heavily involved in the brand management, eCommerce and sales growth of Baseus line of tech accessories. I led a team of 3 in a full website SEO content overhaul that included rewriting nearly 500 products and descriptions, managed staff of eCommerce marketers on platforms including Amazon, Ebay, and our own DTC website, socials and email marketing. Selected vendors for PPC and paid reach to further the DTC brand's reach, and developed the structure of an affiliate marketing program. Created a full suite of POS displays and package purchases for retail adoption and shelf space. Managed an asset library from the manufacturer of well over 5,000 images.

While it started as a part-time job to gain some local (Columbus) presence and supplement a freelance content creator position (below), I absolutely had a great experience at A Grade Ahead and accomplished some work I am very proud of. While I began with the tasked duties of providing content support for blog and web, I quickly was steered into programmatic marketing development and support. The owner of the company selected me to work directly with nearly 40 franchisees, with the goal of developing a more structured corporate franchisee advertising program, and helping them to define their specific marketing efforts. In lead up to 2020, I developed a student-facing in-Center program to promote "2020 Vision" and encourage our students to share their life goals, accomplishments, and even worries or fears. Designed to provide in-center engagement and establish A Grade Ahead's market differentiator as an after-school learning center that focuses on building solid foundations, not just wrote skills. Upon my planned departure, I wrote a full month by month rollout plan, and art direction for all month's collateral with our in-house graphics designer.

An association with the mission to provide knowledge and certifications to vacation rental management housekeepers and maintenance departments for the purpose of improving efficiency and awareness of job importance.I was invited by a long-time customer to serve as the Director of this startup association where my duties included all aspects of member management and recruitment and content development, including; active outreach, email list management and communications, content and design of bi-monthly newsletters, website design, development of content, collateral design and fulfillment, budgeting and bookkeeping. I managed a content database of nearly 800 articles, which I regularly edited, updated and enhanced for repurposing across multiple channels including blog, socials, and in-person training events.

A graphic design, print, event management, and digital marketing agency on the Outer Banks, NC. End-to-end marketing program development for small businesses and associations. Including web and digital, collateral, programmatic campaigns, event creation, community outreach, advertising media buys, ad concepting, design & fulfillment. Starting in 2011 with a select group of clients, I grew the scope of services offered from design & print fulfillment to include retainer-based accounts providing full marketing planning, media placement strategy, promotion planning, digital marketing, and social media content management and design. My largest and longest client was the Outer Banks Restaurant Association for whom I fully managed all promotion and management of their annual events (3), spearheaded monthly association meetings, and individually consulted with members on creating trend forward ideas for their food events. I managed the event budget and profit sheets, grant requirements and reporting, all metrics and analytics, membership recruitment and retention programs. I organized, sold advertising, designed and printed our annual program book for their (largest) Taste of the Beach event. I managed two distinct event websites using Wordpress themes and writing content to maximize organic SEO, and serve as foundation for PPC and Geotargeting campaigns. I scripted, art directed, and assisted in editing television commercials and online pre-roll videos. Other notable clients include an imported furniture retail chain in Virginia and North Carolina, for whom I was contracted to fulfill many of the same functions. A highlight was a 10-minute infomercial format I scripted, supervised production, selected talent, and assisted in editing. I negotiated media buys and regularly concepted new ad content and designs utilizing and managing a library of nearly 1000 images from vendors and in-store shoots.

A full-service advertising agency serving regional clients throughout NC & VA. Omnichannel advertising management with an emphasis on solid media buys, brand positioning and programmatics. I was the creative arm of the agency, working in tandem with the partners and staff of up to 5, in addition to managing all fulfillment with print and digital vendors and design freelancers. A highlight includes full brand development for an Arnold Palmer champion golf course, where I created and designed over two dozen pieces of collateral for the real estate sales efforts and course grand opening event. As an agency, we specialized in regional real estate developments, local retail and restaurants, and also had a national medical client for which we fulfilled media buys and print ad concepting and deliverables.

Freelance graphic design, print brokering and fulfillment, and campaign development for small businesses on the Outer Banks, North Carolina. In a prolific 4 years of running my first business, I worked with nearly 100 businesses providing everything from small design and print work, to taking on my first retainer client and providing media placement, budget development, content creation, and more. For this client, the Outer Banks Wedding Association, I concepted and created the Outer Banks Bride Magazine, which became the largest single source of revenue and publicity, allowing for explosive growth of the association and the wedding industry on the Outer Banks. I had the pleasure of working with some supremely talented photographers, and managed and cultivated relationships with them to build a photography library of thousands of images each year of publication of the magazine. I assisted with design of their first website, and the building of their first contact database for direct marketing and remarketing efforts and revenues.