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• Led communications strategy for the company’s national gaming and esports program; crafted media stories and influencer activations that connect with and inspire target audiences across brand, events, sponsored athletes and content series• Established relationships and collaboration opportunities with platform and brand partners, including overseeing the branded VIP/media room makeover at LCS Studios, securing earned promotional placement for GrandPOOBear’s FallMania on TikTok and product gifting for YouTube Gaming’s Creator Summit• Spearheaded diversity, equity and inclusion integration into marketing initiatives, establishing relationships and leading activations with communities/organizations like Latinx in Gaming, ESA Foundation, Gamers.Vote and more• Supported global activations with U.S. amplification, creating through-line narratives for business tent poles including Red Bull Campus Clutch (VALORANT), Red Bull Kumite (FGC), new athlete announcements and more• Ideated and led the development of a creator partner program in support of Red Bull Solo Q (League of Legends), activating an always-on influencer campaign that spanned both creator and brand channels – a first for the company• Managed direct report and third-party public relations agency partner

Notable clients include: Red Bull Media House (EU), Red Bull Canada, Wargaming America, Gamers Outreach (pro bono), HSN, Encore Games, International Equestrian Federation (EU), MWW, Zeno GroupRed Bull Media House• Led development and execution of global communications activations for company’s mobile gaming app products• Provided strategic counsel and developed communications plans for product launches and company’s digital program• Recruited AOR and managed scope/deliverables as representative for clientRed Bull Canada• Developed and executed esports communications strategy across owned and earned media for the country's first ever industry event, Red Bull AdrenaLAN• Led local and industry outreach securing top coverage in GosuGamers, Fansided, TwinGalaxies• Corresponded with and organized interviews with top attending esports talent and their teams including: Red Bull OG, Team Immortals, Sasha "Scarlett" Hostyn, Phil "PhilB" Balke, Artur "Nerchio" Bloch and others• Managed agency for creation of owned content for redbull.com and social media programmingWargaming• Locked in company spokesperson for speaker engagement at SXSW 2014 panel through media relationship• Managed media efforts leading up to and onsite at E3 2014 & GDC 2014• Organized and prepared leadership media training sessions at company’s San Francisco, Austin and Chicago officesVarious• Presented esports industry knowledge to confidential professional sports team in Australia• Led media outreach for Gamers Outreach’s annual fundraising esports event, Gamers For Giving 2014-2018• Blog contributor for HSN’s “The Buzz”, writing several monthly posts on women’s lifestyle topics• Fostered relationships with Complex and Men’s Journal to attend and cover the FEI (International Equestrian Federation) World Cup in Normandy, France

Client and team manager for consumer technology division; and video game industry expert across agency offices. Notable clients included: Wargaming America, Pizza Hut, Pinkberry, Puppy Rescue Mission (Pro Bono), LPL Financial, Apollo GroupWargaming• Led Wargaming team in securing more than 1B media impressions the first half of 2013 with recurring notable hits in CNN Money, Forbes, CNBC, and VentureBeat – the goal set for the entire year• Secured and prepared Wargaming executives for high profile speaking opportunities at industry events including DICE Summit, DMW Games Conference, Digital Hollywood, and Game Marketing Summit• Managed Wargaming media efforts leading up to and onsite at E3 2012, 2013 and GDC 2013Pizza Hut • Tasked with establishing the Pizza Hut for Xbox app to appeal to a gamer’s lifestyle; created strategy, secured and managed talent relations with professional esports player David “Walshy” Walsh as launch spokesperson• Led gaming media outreach efforts for the Pizza Hut for Xbox app securing notable coverage in VentureBeat, Polygon, Gamespot and ForbesPinkberry • Created social media strategies and crisis response plans for Pinkberry initiatives including flavor and product launches to increase social growth and fan engagement across Facebook, Twitter, and Instagram• Acted as community manager, actively monitoring and engaging with consumers across Pinkberry’s Facebook, Twitter and Instagram accounts• Led initiative to reach more than 400K fans on Facebook for the company’s page, a milestone set by the client

Drove the day-to-day development and planning of strategic public relations programs for Wonderful Pistachios, Cuties Clementines & Mandarins, Wonderful Almonds and Everybody’s Nuts. Served as social media expert for the corporate communications team; and managed junior staff and AOR on daily assignments and goal setting• Led strategy development and execution for the launch of Wonderful Pistachio’s "The Hunt for the Golden Pistachio," a first ever, fully integrated, branded version of the Angry Birds franchise with notable coverage in Mashable, USA Today, Forbes and The Hollywood Reporter• Managed event planning efforts for Cuties Clementines & Mandarins’ national launch event in New York City including logistics, party elements and producing an event highlight video• Produced Atlanta metro media tour for Cuties Clementines & Mandarins with talent spokespeople, The Twin Chefs, securing appearances on CBS Better Mornings and NBC’s Atlanta and Company in support of brand’s national launch

Created and implemented strategic communications plans and digital content productions for all Red Bull events and athlete activations in the southeast United States; and spearheaded communications for the company’s North America esports initiatives • Took on need for company’s national video gaming communications efforts and created the media strategy for its flagship esports event, Red Bull LAN, securing top coverage in Forbes and The New York Daily News • Served as business unit social media specialist, launching and managing three branded Twitter accounts and oversaw and executed all regional social media campaigns• Project lead for Red Bull Shutter Speed, a fan appreciation activation with Red Bull Racing, where more than 12,000 fan-submitted photos were wrapped around and raced on the vehicles for NASCAR drivers Brian Vickers and Kasey Kahne • Executive Producer for Red Bull Toasted, the Roast of Parks Bonifay – organizing event logistics, third party production management, and script writing for a live studio audience that was captured and edited for television on Fuel TV• Worked on multiple events, athlete activations and company happenings in unison with monthly deliverables being produced simultaneously across public relations, internal communications, digital/social media, and content marketing production

Actively researched leads for assigned beats and corresponded current and breaking news on-air to viewers• Scheduled interviews; captured, produced, and digitally edited daily news stories according to deadline• Presented assigned stories live on-air for the station’s 5 and 6 o’clock newscasts• Consistently provided in-depth and quality news content under high pressure situations and strict deadlines• Converted all daily stories into online written articles for the station’s website

Increased brand awareness and credibility at the University of Central Florida by introducing creative and innovative marketing projects on campus through authentic activations, hacks, and parties around big college moments• Managed staff, logistics, and overall outcome of planned events and activations on campus• Supported national marketing team in several off-campus branded events including Red Bull Flügtag• National Collegiate Creative Workshop Attendee, 2007