Strategically plan and manage insight driven CRM and BTL campaigns supporting business objectives for HSBC UK products and propositions.- Create insight driven contact strategies- Use customer propensity models to segment, target and position relevant messages to customers- Plan and manage branded BTL campaigns

I spread my time measurably over print, online, PR and corporate events:- Successfully reconciling and controlling of budget- Producing engaging ad hoc internal e-shots - 'Cradle to grave' management of corporate and sponsored events - Pro-actively facilitating public relations and responding to special event employing crisis management and damage control techniques- Sub web-author of internal intranet with full publishing rights- Sub editor of internal quarterly newsletter (distributed globally)- Implementing communication activity e.g. client/staff bulletins, - Researching case study ideas and news worthy articles, - Producing quarterly PR analysis reports - Maintaining company website and internal intranet content- Researching and producing industry events calendar