Audrey Bandini Email & Phone Number

London

London, Royaume-Uni

Managed the implementation and strategy of digital marketing channels and e-commerce resulting in exponential growth of over 2000% to a multi-million-pound business across US, UK and European markets. • Launch of in-house Paid Channels (PPC, Paid Social, Pinterest)• Launch of CRM activity using Klaviyo with acquisition and customer retention strategies across 3 markets:- Creation and management of 3 customer databases- Creation of weekly emails combining content and offer led strategies- Implementation of automated flows using customer segmentation• Website management and CRO optimisation using KPIs from Shopify, Google Analytics and Hotjar• Managed SEO agency• Data & insights driven approach to strategy definition, channel optimisation & reporting

London, United Kingdom

• Managed the successful migration of PPC and Paid Social activities in-house• Optimised all digital campaigns delivering +70% in sales and +60% in revenue for same YoY marketing budget• Optimised Paid Social campaigns generating +50% in sales and +40% in revenue• Launched Affiliate programme returning 600% ROAS• Implemented performance trackers from Google Analytics • Led and created internal reports for data-driven decisions

Welwyn Garden City, Hertfordshire, United Kingdom

• Optimised and launched paid channel campaigns (PPC, Social and Affiliates) for Fetch and Fabled by Marie Claire resulting in +80% acquisitions and +120% increase in revenue• Worked with analysts on new KPIs leading to +100% ROI and 50% increase in LTV• Managed and trained a team of 2 junior members• Developed partnerships with 2 beauty influencers

London, United Kingdom

• Optimised Paid Search campaigns on AdWords/Bing/YouTube/Outbrain increasing sales by +40% and reducing CPA by 50%• Managed 4 clients’ monthly budgets and worked on finance reconciliations• Delivered weekly & monthly reports for 4 clients providing insights from data analysis• Expanded campaign opportunities based on Clients’ KPIs generating +40% ROAS

London, United Kingdom

• Created Paid Search campaigns on AdWords/Bing/YouTube• Managed monthly budgets and worked on finance reconciliations• Optimised performance across 6 clients/industries and achieved monthly ROI targets• Analysed and delivered 6 weekly reports

Bulacan, Philippines

Gawad Kalinga (GK) , which means to "give care" in Filipino, is officially known as the Gawad Kalinga Community Development Foundation, a Philippine-based poverty alleviation and nation-building movement.Project Manager• Coordination between 4 main stakeholders – board of directors, entrepreneurs, community and interns• Creation and daily monitoring of an internal Facebook page – 50 users • Design of 6 newsletters broadcast to 60 members • Implementation of google apps – calendar, contacts, drive• Planning and Logistics for the Social Business Summit Asia 2013 – 4 days, 400 attendeesConsultant in strategy Implementation of an internal organisational structure• Segmentation of the activity into 9 departments• Delivery of 150 strategic recommendations and process improvements • Led by weekly meetings on the progress of the project

Paris, France

Part-time while studyingI was an active member of my university's Junior Enterprise, a student-only structure delivering consulting projects for external companies.• Management of 3 departments (15 people) – communication, business development and quality• Project management of 4 consulting missions• Preparation of quality and finance audit of the Junior-Entreprise• Recruitment activities – recruitment & training of 15 new members

Région De Madrid , Spain

• Daily press review broadcast to 2,000 collaborators• Competitive intelligence analysis • Design of 3 communication plans – software, customers satisfaction survey, crisis communication

Msc In Management, With International Business Economics And Strategy Specialisation

Dean's list: top 5% students Thesis for Master degree in partnership with Ashoka: How to build a creative community which sustains.

Msc In Management, With International Business And Management Specialisation

In Italy, Castellanza. Graduated with Honours