Audrey Cabatan Email & Phone Number

New York, United States

New York City Metropolitan Area

Lead the strategy for website UX design from concept to launch. Apply UX/UI strategy and design thinking to establish information architecture for client websites, including mapping site navigation and user journeys. Facilitate workshops and co-design activities to iterate with clients and users. Design, code, and reorganize websites to follow new content hierarchies. Strategize for optimal usability and interaction with visual design elements, following best practices for responsive design.Develop a collaborative brand-building process that includes in-depth strategy sessions to define the client’s goals and visual identity. Establish a foundation for the future brand consistent with the organization’s ethos. Lead multiple client projects simultaneously, including developing and managing timelines and budgets. Cultivate productive, ongoing client relationships. Develop and oversee project plans to meet scope and quality standards, manage risk, and ensure timely delivery. Manage communications for lead development, new business, and contractor and vendor relationships.

New York City Metropolitan Area

New York City Metropolitan Area

Help create initiatives to build a sustainable chapter of a global interaction design community. This includes running social media, blog posts, fundraising, building relationships, creating programming, developing a communications strategy, and producing a content pipeline.

New York City Metropolitan Area

Partnered with companies and nonprofits to optimize websites and design strategy. Collaborated closely with stakeholders to improve design processes, standards, and deliverables. Specialized in content planning and roadmaps, information architecture, wireframes, and visual design.Recent Projects:Column & Row - Website RefreshStroika, Inc - Ukraine Fund Landing page, logo design and visual style guide

San Francisco Bay Area

UX/UI Helped rebranding efforts by building a marketing website for a fast-growth healthcare technology startup. Built high-fidelity mockups and prototypes, established visual and color hierarchies, unified visual expression, collaborated closely with front-end developers, and used information architecture to lay out content in an effective and sustainable way. Redesigned and built over 150 customer Microsites to cater to each customer's specific product package, ensuring that the members had a cohesive experience from their Microsite to the app. Graphic Design Created campaign-specific landing pages to engage members and increase utilization. Produced print and digital design work across multiple mediums, from small pieces to multi-channel campaigns, for both external and internal clients. Collaborated with Marketing, internal stakeholders, and other designers to produce cohesive, high-quality work that consistently reflected the brand’s ethos. Prioritized multiple design projects under tight deadlines to ensure timely delivery.Created campaign specific landing pages, to engage members and increase utilization. Produced print and digital design work across multiple mediums, from small pieces to multi-channel campaigns, for both external and internal clients. Collaborated with Marketing, internal stakeholders, and other designers to produce cohesive, high-quality work that consistently reflected the brand’s voice and style. Prioritized multiple design projects under tight deadlines to ensure timely delivery.

Washington D.C. Metro Area

Helped a startup redesign a platform that allows users to search and interact with other like-minded individuals to view GPS-enabled videos. Stepped up as the project manager and kept my team on track by creating a project outline. Checked in with my team by leading our daily scrum meetings. Designed a responsive landing page and e-commerce store. Conducted competitive/comparative research, user interviews and persona development to inform design direction, user flows, sitemap, and wireframes. Took charge of visual design and brought multiple Sketch files together and turned them into a beautiful high-fidelity prototype.

Washington D.C. Metro Area

Completed 500+ hours of professional training covering information architecture, user research, heuristic analysis, competitive analysis, visual design, interaction design, and prototyping. Nibble AppA landing page that showcases the main features for a bite sized news mobile app.- Designed mood boards, style guide, and wireframes - Used visual design to create high-fidelity mockups and conducted design studio testing and iteration- Used responsive web design when coding the landing page with HTML, CSS and JavaScriptSmithsonian National Air & Space Museum Explorer AppA mobile to app designed to improve museum visitor experience via navigation assistance and event highlights, incorporating augmented reality features and beacon technology.- Designed surveys, conducted user interviews, affinity mapping, and task analysis - Ideated and sketched ideas, built wireframes, conducted usability tests, designed icons and mockups- Created a clickable wireframe prototype of using InVisionCreate & Barrel at HomeAn e-commerce site where customers can easily design their dream room and purchase items within the Create & Barrel brand umbrella.- Used competitive analysis, conducted user interviews and open card sorting to identify market opportunities- Sketched and wireframed initial ideas to conduct usability tests, where I discovered I needed to pivot my design and do more research and ideation- Designed clickable prototype featuring 3D technology using AxureWonderlust AppA mobile app that curates a personalized travel itinerary for a user, based on a series of questions they answer.- Understood common pain points by conducting user interviews - Created a storyboard, user flows, and wireframes- Practiced rapid prototyping using Marvel, to get many usability tests and iterations in a short sprint

San Francisco Bay Area

Organized schedules and meetings for C-level executives, planned travel itineraries, and created expense reports.

San Francisco Bay Area

Coordinated new employee hiring and training, created org charts and slides for internal and client decks, tracked key project deliverables, and spearheaded a successful office relocation.

Greater New York City Area

Managed payroll and bookkeeping and developed employee policies at an international security services company.

New York, New York

Managed digital agency’s facilities and administrative functions, trained new employees, and helped expand social media efforts to highlight the company’s innovative culture.

New York, Ny

Kept track of all administrative, HR, financial, and legal operations for NY based tech startup. Responsible for makings sure the office runs smoothly and efficiently from day to day. Completing special tasks and assignments specifically for the CEO.

New York, Ny

Organized meetings, fielded phone calls, and partnered with Volunteer Coordinator to manage volunteers at charity fundraisers.

Sacramento, California Area

Developed and implemented age-appropriate programs and activities to introduce math and literacy concepts, maintained regular check-ins with parents, and worked with the school’s Director to plan events and marketing communications.

Visual Design

An 8-week course that introduced the theory, skills, and tools needed to design beautiful web and mobile sites. Learned how to use layout.

User Experience Design Immersive 8

A 10 week full-time immersive program that teaches the fundamental theories, techniques, and tools of user experience design. The program.

Ba, Child Development

Emphasis in Children with Special Needs

High School Diploma, General Education