Audrey Johnson Email and Phone Number

Oversee content & creative to help SMBs and their accountants get time back with all-in-one payment automation.• Developed a comprehensive content strategy and messaging pillars based on brand identity to drive brand awareness and lead generation.• Create thought leadership content for a variety of content types, including reports, blogs, webinars, event presentations, on-demand videos, and infographics. • Drove strategy and created pillar content to launch brand’s first integrated marketing campaigns, resulting in increased organic traffic, targeted Sales leads and our high engagement rates across social media and email channels.• Launched podcast and video series, Greater than the Sum, including sourcing guests, developing show theme & name, and managing production agency.• Collaborate with targeted influencers to drive brand awareness and content downloads.• Partner with leaders across PR, Product, and Marketing to ensure consistent messaging and compelling narratives across all touchpoints.• Manage a team of in-house and freelance writers and designers, fostering a collaborative and high-performing environment.

Led brand strategy across global SaaS organization, overseeing content, creative, PR, project management and FullStory.com. Brand Strategy & Awareness• Developed brand recalibration through competitive analysis, persona insights, market research and internal feedback to take the company into the next phase of hypergrowth. • Created brand brief, established new brand framework and led creative & content teams in developing visual style guides and voice and tone guidelines. • Evolved messaging and visuals based on ICP insights to differentiate the brand in an increasingly competitive market. • Ensured the brand was applied with both consistency and creativity across touchpoints. RESULTS: Grew unaided awareness from 0% to 5%; More than tripled earned Tier 1 coverage YoY; Grew global SOV by 11% YoY.Content & Creative• Oversaw creative and content elements of all global, integrated campaigns across marketing channels (website, display, video, customer stories, content, social media and email).• Established annual and quarterly messaging pillars to shape content strategy and editorial calendar.• Guided website and SEO strategy, including updating website architecture and navigation, and adding more than 20 new pages of vital product content.• Developed creative for OOH ads, as well as visual system extensions for Spark (flagship user conference) and the User Community. • Oversaw social media planning and execution to increase awareness across LinkedIn and Twitter. • RESULTS: Increased organic traffic by more than 100% YoY; Increased on-site conversions by 21%; Grew terms for which we ranked in Google's top 20 by 5X; Doubled Twitter posts and LinkedIn impressions YoY and grew LinkedIn following by 35% within the first 10 months.Team Leadership. Grew multi-disciplinary by 4X across content, graphic design, PR, front-end development and project management.

Oversaw brand integration and content strategy for the Kabbage brand (acquired by American Express).• Partnered with legacy American Express and agency teams to determine brand positioningwithin American Express’ larger SME strategy.• Managed all Kabbage content creation and execution across website, SEO, blog, emails and UX. • Created go-to-market messaging for new financial product launches.

Defined and stewarded the brand for a FinTech company through rapid-growth stage.• Brand Strategy. Drove brand awareness, growing from 27% to 37% in 18 months. Establish plans for media, creative and cross-channel initiatives to foster brand awareness and preference. • Brand Architecture. Led agency partner to evolve brand from single to multi-product offering. Conducted research, developed broader mission and positioning, updated messaging and expanded visual design system. Developed updated brand guidelines and templates to be leveraged across the organization.• Content & Creative Strategy. Oversaw copy team and provided creative design direction across all marketing, SEO and UX assets, ensuring our voice, tone and brand story were consistent.• Research. Partnered with internal research teams to gain competitive insights and collect user feedback to inform brand position, go-to-market messaging and product naming.• Media. Managed all aspects of advertising creative, including selecting creative agency and actor Gary Cole to bring our brand to life while introducing Kabbage to millions of SMBs. The 2019 ad campaign resulted in a 35% uplift in overall brand awareness and a 91% positive viewer reaction.• Product Launches. Named new products/features and provided go-to-market messaging based on customer and competitive research, repositioning the brand from a single product to a multi-product company.

Served as the brand's first copywriter and content strategist, responsible for defining and owning the Kabbage voice across web, email, radio, press and direct mail with a focus on brand-building and direct response.• Content. Wrote and edited all copy across digital ads, webpages, video scripts, direct mail, ebooks, blog posts, bylined articles, emails, newsletters, customer testimonials, press releases, partner content and UX.• Web and Product Launches. Wrote all in-product UX copy for desktop and mobile app experiences. Led positioning for partner launches with Airbnb and Alibaba, including websites, UX, emails, FAQs and videos. Revamped Kabbage.com to update brand tone across 50+ webpages. Established messaging for launch of the Kabbage Platform licensing business across website, press releases and marketing collateral. • Videos. Directed Kabbage culture video, including developing questions, conducting interviews and drafting script from sound bites. Created “Thriller” parody video script and song lyrics. Wrote scripts for product and company story videos.

Provided detailed marketing communications strategy across four customer segments as well as employees. Responsible for owning brand voice throughout employee and customer communications. Partnered cross-functionally to provide messaging expertise for technology products, customer events and business solutions across brochure content, web copy, email marketing, direct mail and executive communications.

Provided detailed marketing communications strategy for four customer segments and employees within the Fortune 7 company’s oncology business unit. • Messaging & Content Strategy. Partnered cross-functionally to provide messaging expertise for technology products, customer events and business solutions across brochure content, web copy, email marketing, direct mail and executive communications.• Product Launches. Provided communications strategy for the launch of a new electronic health record (EHR), writing marketing materials that provided 78% of initial sales leads.• Copywriting. Defined brand voice throughout employee and customer communications. Drafted promotional copy across email, web, direct mail and marketing collateral to promote customer events, technology products and clinical and financial solutions. • Executive Communications. Developed executive presentations, articles and emails for internal and external audiences.

Oversaw marketing, public relations and event planning in a fast-paced, boutique agency for nine accounts across lifestyle, real estate and technology industries.• Account Strategy. Developed quarterly and annual marketing and public relations plans to build sales and generate client exposure. Planned and executed client launches and openings for up to 500 attendees.• Copywriting & Creative. Mastered a variety of client voices to create inventive copy for marketing collateral, websites, brochures, signage, ads and press materials. Coordinated photo shoots and video production for use in websites, print advertisements, marketing collateral, press coverage and social media outlets.• Media Relations. Achieved media coverage totaling more than 150 million impressions and an advertising equivalent of more than $1.6 million in outlets such as CNN, Esquire, Southern Living, Atlanta Journal-Constitution, Atlanta Business Chronicle and local broadcast affiliates.

Member of five-person team that won honorable mention in the Public Relations Student Society of America (PRSSA)'s national competition for a locally executed public relations and marketing campaign.