Audrey Cendaña Email & Phone Number

San Francisco, Ca, Us

Zhejiang, Cn

Hong Kong, Hong Kong, Hk

Generate new business development activities by researching and prospecting opportunities, strategic sales plans and implementation.• Analyze business relationships to understand current needs and offer solutions on trim trends with emphasis on labels and packaging commodities.• Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

Hong Kong, Hong Kong, Hk

深圳, 广东, Cn

Business Development Manager, USAManage all sales and marketing activities for US accounts. • Develop label and packaging samples for current and new accounts• Identify market strategies to enhance company visibility • Provide consistent follow through on projects in a daily basis• Understand customer needs and collaborate for better resolutions on production issuesSeek out and target new customers and new sales opportunities • Liaise with industry associations to ensure new business opportunities• Initiates action plan to approach and secure new business• Engage in trade fairs and events to identify industry sourcing direction

Responsible in managing key accounts in Northern California in partnership with key senior management. Assisted in developing and executing production plans driven by company strategies. Nurtured client relationship and created long term business alliance.• Generated millions of dollars through account vendor nomination and specification.• Recognized as the only Account Executive to provide extensive knowledge in account forecast and planning.Targeted and pursued potential accounts by leveraging the internet, recommendations from existing clients, and attending vendor fairs.• Acquired major retailers with sales volume exceeding $100 million dollars.• Received preferred nomination from specialty apparel manufacturers which resulted in increased market share in Asia offices.Continuously monitored customized GKA sales database for C-level management to identify significant markets for possible product expansion.• Created succession of forecast and sourcing reports that contributed in raw good allocation for accounts worldwide.

Analyzed, planned and purchased raw materials for Levi Men’s Product line. Ensured sufficient inventories at over 40 plants throughout production cycle. Negotiated prices with suppliers while maintaining a trusting relationship.• Devised and implemented vendor guidelines to shorten lead-time, reduced service delivery from 8 weeks to guaranteed 24 hours.• Orchestrated the transition of new labeling and packaging from two separate product lines into one 30 million annual units.• Engineered process and procedures for raw material purchasing in Latin America. Had dealings with all major contractors, which resulted in system being implemented within 3 months.Developed, sourced and qualified sundries / trim components for Levi Men’s product line. Ensured quality standards and product safety features are met.• Recognized for developing and qualifying 44 trim components within 12 weeks from concept to production.• Partnered with Product Development, Merchandising and Product Engineering to conceptual trim components.Managed the buying and scheduling of trim inventories in order to meet customer service on-time delivery targets. Supplied multi-facility plant locations with various raw materials to support $48 million dollars worth of business.• Established a cross-reference chart to improve product consistency and gained consensus across three departments• Purchased adequate trim components to support finished goods in the distribution centers

Ba, Business Management

Aa Entrepreneurship