Audrey Chen Email & Phone Number

臺北市南港區

- 使用者行為分析(GA4)Conducted in depth analysis of user behavior data using GA4, resulting in actionable insights for marketing strategies.- 商品購物流程分析Analyzed consumer shopping behavior, identifying key pain points and optimizing the purchase funnel to enhance conversion rates.-Meta廣告策略與預算規劃Strategized and managed Meta advertising campaigns, optimizing budget allocation across platforms to maximize ROI and achieve targeted marketing objectives.- CRM經營與分眾推播策略Developed and executed segmented push notification strategies to ensure personalized and targeted promotional content for different audience groups

臺北市南港區

- 形象/電商網站架構規劃Enhanced brand website interface and streamlined processes to improve user experience.- FAD/ GAD 廣告投放Developed and executed FAD/GAD strategies, leading to optimized campaign performance.- CRM 分眾推播文案規劃Wrote LINE push/EDM/SMS notification copy for different LINE tags and RFM consumer segments.- 網站On-Page SEO規劃Implemented and executed SEO meta tag optimization strategies to enhance online visibility and search engine ranking.- KOL合作人選規劃Recommended KOL collaboration candidates based on engagement rates and content categories, planning for group buying, sponsored posts, and co-branded partnerships.- 社群媒體經營規劃Crafted actionable social media management strategies, focusing on Line@/IG.- 行銷專案管理：Coordinated and managed the timeline and resources for marketing projects, ensuring efficient execution and timely delivery of all campaign elements.註：BVG AM部於2024/06合併至綠界大數據

臺北市內湖區

- B2B 形象網站企劃Proposal for B2B Responsive Web Design (Utilizing Wordpress & Figma)- 2022 經濟部數發部數位轉型第3屆T大使- 2022 經濟部數位之星競賽 創新創意獎

Master'S Degree, Institute Of Creative Design And Management

- 消費者行為研究論文撰寫(AR使用意圖) Authored Consumer Behavior-Related Theses with a Focus on Augmented Reality Technology - 科技部計畫/ 學術研討會發表 (B crop).

Bachelor'S Degree, Department Of Recreation And Leisure Industrial Management

Activities and Societies: Volleyball team of department1. Served as a key executive in leisure management team, collaborating.